RETAINING LOYAL CUSTOMERS
Building your brand through loyal customers with engaging social media
Modern restaurants are fighting a war on multiple fronts. In addition to maintaining daily operations, they also now need to manage an online reputation. This is a full-time job in and of itself, requiring a representative to be active on several platforms:
Especially for small businesses, being active on these platforms is non-negotiable; if you want to get your name out there, a strong online presence is the way to do it. It’s how customers find you, recommend you and keep up-to-date on what your business is up to. This article covers several point of sale (POS) and social media tools for retaining loyal customers, specifically:
- Targeted promotions
- Establish online presence
- Online menus and ordering
Whether new or existing, your clientele are going to be looking for deals. Social media perhaps makes one of the best venues to offer your customers specials and discounts. POS systems offer a couple of unique tools for this purpose:
Use customer histories for targeted promotions
Automated discounts (for example, a “Happy Hour” discount that applies itself
The beauty of these tools is the universal applicability; targeted promotions appeal to existing customers, while inventory-based promotions and automated discounts draw in new ones. By using both, businesses can grow their client base while preventing or minimizing loss. This keeps you growing rather than cycling through different customers.
Establish a strong online presence with online ordering
Online reputation is about more than just your posts. One of the most common ways that potential customers evaluate potential businesses is online reviews; this means that your first stop should be responding to them. The main challenge here is that there are several sites to keep up with, creating a lot of work for whoever gets tasked with the job.
There is also the question of websites to consider. After reading reviews on popular sites like Google or Yelp, the next logical step will be for the customer to visit your website, where they expect a full menu of your products and services. This, too, is a large responsibility that can overwhelm your managerial staff. POS solutions simplify managing your online reputation by:
Having these abilities gives you the option to play both defensively and offensively, managing reviews in addition to your own site. For customers who may not be familiar with your business, this projects professionalism and promotes confidence that your business is competent and can handle their needs. This, above all else, is one of the most important traits to acquire to draw in new customers.
Retaining loyal customers with a strong online presence
Social media is only going to become a larger part of our lives as we move further into the digital age. This means that it is more important now than ever to strengthen your online reputation. Running promotions, a developed website and keeping up with review responses all play a critical role in that process.
Sometimes the best way forward is with the help of a trusted partner. POS companies like talech have worked with small businesses to improve their online presence. In addition to our base features, our cloud-based access gives you unlimited connectivity between your POS data and your website. Our technology helps you reach new customers while securing existing ones. Reach out today about a free demo and to learn more about what talech can do for you.
Kitchen management software to keep you going
All of these benefits are in addition to a central one; digitizing your customers’ orders makes them harder to mess up. For example, a paper ticket asking for “no olives” can be easily damaged or lost, resulting in an unhappy customer. Bringing these tickets into the digital world keeps these mishaps to a minimum. Your POS streamlines the process from order to payment, as well, making for a smoother visit.
POS solutions like talech have been working with restaurants to improve their back-end delivery for years. Our solutions are tailored to your specific technology needs, meaning you will be able to scale your service accordingly. This also comes with a 24/7 support line that can step in when you need it. Reach out today about a free demo and for more information about how talech can be your trusted partner.