Summer brings diners out to enjoy the warm, breezy evenings with friends and loved ones. In the restaurant industry, summer is a time for introducing fun drinks and lighter meal options and keeping later hours. A summer menu with specials can be more of a challenge to manage than your usual menu but not if you have the right point of sale (POS) software features in place.
A carefully crafted blend of functions in a POS solution will give you the tools necessary for addressing the ups and downs of the summer season. This enables you to remain proactive in the evolution of the dining experience you offer while addressing some fairly common pain points that are too often encountered during this special dining season.
Understand the customer
It is fairly obvious to most restaurant owners that blindly creating a menu will not work. However, creating a menu full of summer specials without utilizing customer data would be exactly that. POS software can help to drive a high response rate to your summer specials and help you to understand the customer.
Start with frequent customers
You know and understand the intricacies of creating a dining experience for your regular customers. These diners will have a long history of transactions that can be utilized for creating your initial summer menu. Using the advanced data management offered by today’s POS solutions will provide the consistent, accurate data you need to drive all of your summer specials forward.
Move into overall sales trends using in-depth point of sale data analytics
Having the ability to gather and store sales data will be helpful, but again, it needs a little help from a friend. Using POS software that includes data analytics eliminates the manual data analysis of the past by monitoring sales based on criteria you set via a custom reporting interface. This introduces a vision into the performance of summer menu items that serve as a guide throughout the summer.
Put it all together to build and maintain a summer menu
Formulating a strategy around a summer menu will now be based on a solid foundation of facts and figures. With data now automating the performance monitoring of your summer specials, you will be fully in the know of understanding customer response to these specials. This allows you to make rapid changes to the menu with confidence.
Project your menu into the online world
POS software can help you take your developed menu and project it to the world through the use of an integrated website. The most capable POS software providers will present you with a customizable web template that integrates perfectly into your POS system. This way, you can present your menu to the general public and enjoy the concise merging of online and in-restaurant data.
An online menu can be utilized as a marketing tool and presented to potential customers through social media. Also, delivery services and business review apps, such as Google Maps, can present your menu via geographic search results. This gives your brand a broader reach and is much more effective at drawing in new customers than traditional advertising.
Add the latest in point of sale tools for customer interactions
Online menus are just one of several tools that POS software can present to your restaurant with exciting results:
- Virtual terminals
- Digital receipts
- QR code-driven contactless dining experiences
- Streamlined curbside or food delivery options
These POS software options, once thought of as luxury items, have taken up permanent residence in many restaurants. Modern businesses must accommodate consumer trends to stay ahead and prosper in their industry. Utilizing cloud-based POS services will allow you to remain competitive.
Selecting your POS software features requires experienced input
As a restaurant owner, you want the tools you use for building a summer menu to be intuitive and budget-friendly. But you also want these tools to be affordable and easy to implement. This is where the experienced input of a POS solution provider can help.
Partnering with talech to leverage the power of today’s POS software features will provide the expert guidance you need. From data and inventory management to tools that work to attract customers, we present you with the tools you need but without software options that you cannot use. Contact us to learn more about our POS solutions or to take part in a free demo.
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