Customers are now accustomed to the variety of contactless options available at businesses, so it makes sense to start offering contactless shopping options if you aren’t already. There are many benefits to doing so; remember these considerations as you begin to expand your contactless offerings.
Be More Than Just Online, Be On Top of It
The most important aspect to creating your contactless experience, the eCommerce website, is also the most tricky area for small businesses. Some of the more common issues, such as filling orders using multiple sales tools or having to manually import sales and inventory data from one system to the other, are grossly ineffective and prone to error. These issues can lead to poor customer service and a bad reputation.
The proper alignment of point of sale tools with an online shopping presence must be considered the most important element for building a successful contactless experience. The most effective use of a virtualized business presence is to seek a POS provider that includes a customizable eCommerce site with their POS systems. This ensures the best possible levels of data integration and eliminates the need for any manual intervention for orders placed online.
Data Management Holds the Keys to the Kingdom
Different payment options must be considered when setting up your contactless strategy. You must decide on mobile-based payments or virtual terminals, how receipts will be issued, and how you will fulfill delivery, where applicable. You must do your research to know what your customers want.
The accuracy and accessibility of sales and inventory data will be the single most fundamental factor driving the contactless experience. Data in the cloud gathered from both sales and non-sales will yield valuable insights into what your customers want. This allows you to access pertinent business information when it is most convenient or necessary to do so, regardless of where you are.
Leverage Sales and Inventory Data to Adapt to the Market
Data performs a pivotal role in building the contactless shopping experience, especially with multiple channels to consider. Product and service views can also be tracked, giving you deeper levels of understanding of your customer’s shopping habits. With the right POS solution in place and an eCommerce site that is fully integrated into your POS system, you gain a firm understanding of the sales trends and service options beyond analyzing legacy POS reporting.
Typically, a small business can use the powerful reporting capabilities within their POS software to create customized reports that monitor changes in customer behavior. From the basics of inventory monitoring to building predictive sales analytics models, a small business’s contactless strategy can be changed to match market factors.
Use Third-Party Delivery to Get Items into Customer Hands
No matter how good you are at placing the perfect products in front of the customer, you will need a way to get these into their hands. From the moment a customer clicks on the purchase button or confirms their in-store order, their anticipation for receiving their items begins to swell. Virtual terminals allow for faster payment and curbside or click and collect options, but for those seeking a full contactless experience, delivery may be their only option.
Third-party delivery options will often use cloud-based payment terminals like virtual terminals or web-based invoicing. This makes it easier to partner with a third-party delivery partner. The seamless integration of the cloud will allow third-party delivery services to coordinate with your website and virtual terminals to quickly arrange for a pickup and drop-off leaving your customers happy and contact-free.
Build a Contactless Shopping Experience That Drives Sales
A contactless shopping experience is more than just ordering from a website. It must maintain an even higher level of customer service and offer the same array of products and services that in-store customers have. It is about helping the customer to feel safe and valued in every transaction and to help the ordering, payment, and delivery process run as smoothly as possible. Such an experience warrants top-tier POS technology and an award-winning POS partner.
With talech by your side, you gain a two-tiered POS solution provider for building a contactless shopping strategy. First, our engineers will craft a POS solution that is perfect for your operations. Next, we analyze your business processes, recommending places where technology can automate or eliminate those no longer needed. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.
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