It is no secret that restaurants offering delivery services are better equipped to compete in a world where customers value convenience. But the question of choosing from one of the many proven third-party food delivery services requires some depth of understanding before committing to one. The choice is simplified once you have developed an understanding of each of the most common third-party delivery options and apply them to your restaurant’s strategy to see which is a better fit.
Web-Based or Mobile On-Demand
The most known and easiest third-party food delivery service to sell to your customers is the web-based or mobile on-demand delivery model. This model comes with two different variations: one in which the customer places an order with you, either through your website or by phone, or when a customer places an order on a third-party delivery partners app, and you receive and process the order based on their input into your POS system.
The model in which the customer works with you requires that you take the lead in satisfying the customer. You handle the payment and all customer communication up until the time of delivery. You also become the responsible party for ensuring the proper delivery of all orders, including the confirmation of delivery instructions. It is up to you to coordinate order pickup times with your third-party partner, and to communicate delays to all parties.
- Pros: Mobile-based POS solutions, including mobile apps, make this model easy and almost effortless. It is also a very familiar platform for many customers.
- Cons: You lose control over some of the quality of your product, and may find yourself taking the blame for a mishap induced by your delivery partner.
Restaurant to Consumer Platforms
This platform is very similar to on-demand services with one exception: restaurant-to-consumer platform services will help manage the logistics as well. Think of those services falling into the previous category as being delivery aggregators; they work as intermediaries between your restaurant and the customer. This type of platform can range from enlisting the help of a friend to make deliveries for you to partner with a company that customizes its service to manage all of your deliveries.
This typically involves contracting with an outside party that provides seamless delivery service to your customers. They represent your brand, even using your logo in its customer communications, erasing any noticeable differences between your restaurant and the brand identity of the delivery service. Mobile POS services are an integral asset in driving the success of this delivery platform, through its ability to easily access POS data, the ordering website, via a mobile POS app.
- Pros: Offers a dynamic representation of your brand and full integration of the data exchanged across transactions, thus acting as a natural branch of your brand.
- Cons: You may lose some transparency in the experiences customers have with this type of delivery platform. You may find yourself back to the drawing board if the relationship sours.
Think of this delivery model as being an all-in-one delivery solution; one that produces the meals as well as delivers them. Unlike typical delivery services that come to your restaurant to pick up an order, the delivery service prepares the meal using your recipes and specifications before sending it out to the customer. In other words, the full-service delivery provider acts as a satellite restaurant, using its own ingredients and chefs to create your meal and to deliver them to the customer.
The process is simple and similar to how your restaurant operates: an order is received, prepared, and then sent out for delivery. But this service adds a twist not typically offered by third-party delivery services. Catering options can now be offered or expanded, especially when you use POS-integrated online invoicing software for billing. This, when combined with your ordering website, can expand the volume capacity of your kitchen.
- Pros: Your restaurant staff no longer need to spend any time on the preparation and coordination of delivery orders. Catering becomes highly profitable and easier to execute.
- Cons: Maintaining consistency in ingredients and the final product can be difficult unless you are using a cloud-based ePOS system that can monitor data inputs from multiple sources.
Know Yourself When Choosing From These Third-Party Food Delivery Services
Before diving into a business relationship with a third-party food delivery service, ask yourself this one question: what do I need to expand my brand while maintaining service? Although these are only a few examples of what is possible, they introduce some fairly notable differences in how they run. However, all of these options have one thing in common: they need powerful and intuitive POS technology to realize the maximum benefit of modern-day food delivery.
A business relationship with talech yields more than strong technology fundamentals. Our volumes of business experience are at your disposal, allowing you to make changes to how you operate with third-party food delivery services when crafting your new path.
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