Every customer is valuable, so incorporating payment options that offer them ease and efficiency should be an important part of your business model. Whether it takes something as simple as adding a new feature to your computer or activating a built-in option on your point of sale system to keep your customer happy, you should embrace the opportunity.
Virtual credit card software is that customer-pleasing simple solution. The easy-to-use programs turn your computer into a credit card terminal so you can take payments using just the critical numbers on the plastic. It’s most often used to take payments over the phone or while conducting business outside the office, and the best versions provide flexibility and mobility that can become a professional advantage.
Importantly, the best virtual terminal credit card processing software is a solution that fits in with the rest of your business.
Why You Need a Virtual Credit Card Terminal
You never want to make settling an account difficult for a customer or have to tell them their preferred way of paying isn’t available. The digitization of business that will define the 2020s encourages customers to expect personalized service and on-demand ease of transactions. It’s all part of the customer experience, which is going to become perhaps the single most important aspect of business in the near future.
You have to put yourself in your customer’s shoes. They use their credit card for everything from joining a new movie streaming platform to buying coffee on the go. A conversation with a travel agent ends with a credit card deposit; a dispute over the electric bill ends with a no-fuss payment; and, even getting talked into donating to a good cause by a volunteer on the street might end with giving credit card information.
Setting up a virtual credit card terminal lets customers take care of business as easily as having a conversation.
The Benefits of Remote Payments Via Virtual Credit Card Terminals
The best virtual terminals for credit card processing cut out the in-person part of a traditional transaction. Rather than using the physical card with chip and PIN or digital wallet technology, you can just enter the necessary card numbers directly into your computer.
That offers advantages for both onsite and mobile transactions:
- If you’re in the office or store and using a POS system that’s already connected to the cloud and integrated with the rest of your business, you can input sales information, generate a digital invoice, and capture a host of customer information straight over the phone.
- If you’re out on a call, at a market, or traveling for a conference, you can complete the sale by using your tablet or smartphone.
- Text and email invoices and follow-up communication let you make the most of every opportunity, while the information can be exchanged with the latest in end-to-end encryption and authentication security.
A virtual credit card terminal is a modern solution that can help you shape your business to meet your and your customers’ needs.
Features to Look for in the Best Virtual Terminal Processing
The leading POS solutions should have a professional-grade virtual payment feature built into the central hub. However, if you’re still building your business, you can buy standalone programs that can be downloaded directly to your laptop, desktop, or smartphone.
Once installed, virtual terminals can be deployed in several ways:
Turn Leads into Sales
Not having to appear in person to close a sale means you can reach customers at their most convenient opportunity. The right POS system allows leads to be followed up at any time and place, and you can establish a natural rapport with your customer that doesn’t need to be interrupted for a final in-store sales ritual.
Send Your Sales Team on the Road
Your sales team can travel as light as their habits will allow if there’s no need to lug around anything more complex than their smartphone. You can invest your resources in the presentation and service and leave the final payment details to a quick moment of data entry.
Efficiency Helps Generate Loyalty from the Point of Service
Anyone who needs to travel to reach their customers can end the trip with the entire matter resolved, from problem to solution to payment. The best virtual payment acceptance solutions can also collect additional customer data which helps you gain enough insight to start generating loyalty.
Take Orders Over the Phone
The ability to settle payments remotely also makes it easy for restaurants, cafés, and quick service providers to take and finalize to-go orders over the phone. It rounds out a customer’s set of contact options to in-person, online, and mobile.
If you use virtual terminal tech to build out your existing POS solution, every order, sale, and lead can be fed back into the heart of your business.
The Best Virtual Terminal Credit Card Processing Seamlessly Fits Your Business
The leading POS solutions give you the power to run your entire business from your phone. From service to invoicing, inventory to in-store discounts and refunds, your POS system should make it all accessible through a single online hub.
That convenience and power should always include the ability to take payments without having to present a physical card. The digital age is about maximizing the customer experience and making it as easy as possible for them to select and afford what they want.
A virtual credit card terminal is just another tool in the customer experience toolbox, and a talech POS solution gives you the full potential of the internet including the best virtual payment card acceptance. That means mobility with security, power with complete customization, and access to the best business software at subscription affordability.
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