Boutiques are known and beloved for their quirkiness; their ability to provide product selections not found anywhere else. But this presents the owners of boutiques with distinct challenges that are similar to smaller, more conventional retail-based businesses. The name of the game is still the same; give a high level of customer service while presenting customers with the items they most enjoy, as well as products they did not realize they wanted until they saw them.
Knowing how to use POS system tools to address these items is a starting point that will yield a quick ROI. It will also help you to automate some processes, while quickening the completion of others, giving your boutique a performance boost in all areas. The new blend of accuracy, automation, and speed will help you to build a strong foundation that can be used to run your business, especially in a few very important customer-facing aspects of your business.
Quicken the Pace of the Checkout Process
The checkout has long been known as being one of the most obvious and frustrating choke points in a retail business. Using POS technology to target this area first for improvements will add a favorable boost to a boutique’s brand. Replacing legacy POS hardware with tablet-based POS registers and modernized card readers improves checkout accuracy, making checkout time-consuming tasks like voids a thing of the past.
Coming along for the ride with tablet-based POS tills and updated card readers is the ability to add flexible payment options. Payment types like digital wallets and tap cards make transactions go very quickly, and add another layer of payment security. These options eliminate the need to purchase and maintain receipt printers, instead of allowing the customer to choose to receive a receipt via email or SMS text message, further reducing the time it takes to perform a checkout.
The processing of other forms of sales transactions, including returns and exchanges, will also get a performance boost using innovative POS software. Inventory will be immediately updated to reflect products coming back into stock, with special notations available for items that cannot be resold. This allows you to track each exchange or return transaction to ensure that they are being properly processed, and to give you another tool for guarding your margins against product leakage.
Align Inventory to Adapt to Customer Behavior Changes
The products you carry must be desired by your customers if you are to achieve any level of success. But instead of hopefully making the correct guesses into the products you carry, you can utilize the ability of a retail POS solution to provide advanced inventory management. The corresponding tools will present you with a variety of opportunities to build metrics-based inventory controls that are a direct result of sales and inventory data.
The most capable of these POS solutions accomplish this through cutting-edge data management practices that are comparable to the vast data centers of big-box retail. Data remains consistent regardless of its source, making it easier to accurately build reports. Also, given the cloud-based nature of these POS systems, all of your business information will be safely secured in the cloud and will be accessible no matter your location or time of day.
Predictive data analytics prove useful with this level of data management backing them up. You can feel confident that the results staring back at you on the screen are an accurate representation of your customer’s shopping habits. You can then create a proactive product ordering strategy that weighs the attributes of your current inventory, sales performance, and customer data so that the products you sell are a fine-tuned representation of your brand.
Add an Online Presence to Improve Access to Your Brand
The last customer-facing area of your boutique POS system will take you and your brand beyond your walls and doors. When you use a POS system that includes a website template for a virtual store, you gain a new channel with which to engage your customers, but at a minimum of cost and time at your expense. This will help you to connect to more customers and will give you additional points of data that can be used to make precise changes to your product lines.
A branded website that is customizable to your business will help turn window shoppers into buyers. Sales conversion rates take an upward leap through the clear and concise presentation of your brand, and the instant access that any potential customer can have to your products. Your website can be utilized to provide contactless shopping options within your store and will work with other POS technologies to add accuracy and speed to your checkout process.
How to Use POS System Features for Maximum Benefit
The POS systems on the market are numerous, so making the right choice for your boutique can feel overwhelming. There are several important POS features for boutiques that need to be examined and compared to the needs in your boutique. But instead of investing your valuable time and energy into this task, reach out to an experienced POS consultant that has a track record of demonstrated successes in boutiques like yours.
Boutiques often need an extra layer of support when implementing modern POS features. This is where developing a partnership with talech can help. Our consultants have a unique perspective from working with retailers of all sizes and types, delivering concise technical solutions that are perfected to every specific business need.
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