The right web presence places the humblest of small businesses on the same playing field as a commercial giant. If you’ve ever ordered a pizza through a third-party delivery app, you’ll know the Mom and Pop store on the corner gets the same treatment as Pizza Hut when you search for nearby eateries due to an expansion of small business point of sale options.
That’s the power of online commerce. It lets you present the facts and possibilities of your business to your target audience in a way that cuts through the big-spending of mainstream media advertising or prominent real estate.
That family-owned pizza delivery place appears with similar images, menus, and delivery times as a multinational, and when you’re hungry, you don’t care what the store looks like or how many pies they sell each year.
And the internet is for everyone. You can begin to take advantage of eCommerce by using the same point of sale tools you are already using to run your business. In fact, there are several small business point of sale options available right now that can improve your online revenue.
Own Your Online Presence
Of course, you don’t have to rely on a third-party platform to make a success out of your online retail, restaurant, or service presence. The leading small business point of sale (POS) options now include webspace, ongoing technical support, and setup assistance to help you create and maintain a profitable online end to your business.
Every 2020s business needs a web presence. Be it to add a new revenue stream, expand the customer base, or just to build a profile among new and returning clients; there’s a solution for every industry.
Restaurant, Quick service, and Food Delivery–Accurate, manageable, and user-friendly online menus are essential to accepting takeaway orders, offering delivery, and planning for onsite functions.
Salons, Spas, and Beauty services–Flexible and detailed booking pages make it easy for your clients to see their favorite team members when they want, and to stipulate exactly what kind of service they’re after.
Retail–Online catalogs promote online shopping and give would-be customers a look inside your store.
Mobile Services and Trades–A strong online presence makes you visible to locals in need of a quick fix and to corporate clients searching for specific services for long-term contracts.
All of these advantages can be realized through the use of a central POS system that connects your onsite business with your online audience.
How POS Can Help
Your digital POS system mirrors the in-store/online duality of your business. It’s a mix of discrete mobile hardware and the best in 2020s business software. This combination is pulled together with an all-in-one online platform to create a single point of control to manage everything from the behind-the-scenes orders, inventory, and staff rosters to the customer-facing sales tools and payment options.
You can use your small business point of sale options to expand your online sales through:
- Building Your Brand
- Simplifying Online Orders
- Connecting Your Online and In-Person Stores
- Making Payments Easy
- Encouraging Loyalty
- Tracking Online Sales
All of these actions can be taken from your existing POS solution – or are available within an affordable upgrade you can pay for using the same no-lock-in subscription format of your favorite on-demand movie service.
The challenge is to maintain the connection between your offline and online worlds while maximizing the potential of each. That begins with brand building.
1. Building Your Brand
Your brand is your face, your personality, and your customer promise. The family restaurant competing with the nationwide pizza chain does so by highlighting the aspects of its business online that make it appealing to local diners – quality food, convenient location, rapid delivery.
Use your web presence to highlight the specific elements of your business that your online target audience needs but remain true to the in-store presentation that has always worked.
2. Simplifying Online Orders
Online customers don’t have access to your staff’s support or the multiple pages of an instore menu or guide – so simplify. If your offering takeaway or home-delivered food, it can make sense to strip down your online offerings to orders the kitchen can produce quickly, and customers can easily modify. If you’re offering beauty or trade services, try a set selection of items with space to add extra information as needed.
Wherever possible, offer customers ready-made solutions and pre-packaged options so they can find what they need quickly.
3. Connecting Your Online and In-Person Stores
Modern POS solutions can transform the way you manage your inventory. The leading digital systems can turn every order and product into a highly trackable item that you can monitor in real-time to make sure you always know what’s in stock, what’s in demand, and what’s on the way.
By powering your web presence with a POS solution, you can make a living connection between what customers can purchase online and what you’ve got on the floor to move today.
4. Making Payments Easy
All your online transactions will be digital, so you need a POS solution that can accept and safely process a range of remote payment options. Most systems now cater for digital wallets and third-party payment options in addition to the traditional credit and debit cards, but make sure the online interface is easy to use so customers can pay without hesitation.
5. Encouraging Loyalty
By now, your online customers are accustomed to creating accounts and offering up their various digital contacts when shopping online. This is a wealth of information you can use to build trust and loyalty among your clients.
Your POS solution should include personalized loyalty programs, email marketing support, and direct customer messaging apps that let you turn this basic data into an ongoing relationship that ultimately leads to repeat sales.
6. Tracking Online Sales
In addition to this direct-action customer engagement, your POS system should include the now commonplace data analysis features that let you learn from your online sales. Real-time reporting offers insights into your own business that you can’t find anywhere else. You can use the data on sales activity, campaign response, product flow, and more to make informed decisions about how to create and improve revenue.
Perhaps more than any of the features presented, eCommerce reports can help you expand your online sales by giving you an accurate understanding of what’s going on your website. With just a few clicks in your POS system, you can tell which pages are being frequented, which products generate the most interest, and of course, how online sales compare against in store.
Find Online Success With the Right Small Business Point of Sale Options
Your POS solution should give you greater control over your business, and in the 2020s, that means maximizing your online presence. By helping you present your brand, make things easy for your customers, and analyze your digital efforts’ success or otherwise, a POS solution can help increase revenue.
The right online presence lets you compete on an even playing field with the biggest names in your industry. The right POS solution makes that possibility affordable, accessible, and manageable.
The POS solutions created by talech are built for the online markets of 2020s business. Our team can help you develop a unique online presence that maximizes your eCommerce potential while remaining accessible enough for you to manage day-to-day.
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