COVID 19 has made a hero out of QR codes. The digital shortcuts have become common fixtures at all our brick-and-mortar institutions, as businesses use them to seek online safety during the ongoing uncertainty.
QR codes are bridges between the real and online worlds, and when deployed effectively, the square, barcode-looking icons can bring customers into contactless communication with the business they need and love.
What makes these printable, postable, textable links so powerful is they can be accessed and created by anyone with a smartphone and an internet connection. The best QR code scanner is therefore the one that’s already in your customer’s pocket.
To capitalize on that connection you have to make sure your point of sale (POS) system is able to deal with QR code possibilities.
What is a QR Code?
You’ve seen QR (Quick Response) codes around, even if you haven’t always known what they’re there for. They’re the typically black and white crossword-puzzle-esque squares that look like 21st-century barcodes. And, in many ways, that’s what they are.
QR codes contain a bunch of information that can be read by a scanner or, most commonly, the camera on your phone and used as a link to a webpage, an interactive menu, or some other internet-based location that contains something you want to engage with—an invoice, a restaurant menu, an online toyshop.
They can generally be read by anyone, see below, and can often be generated for free using online connections—but the best QR codes for business are those built into your point of sale system. Before we get to that though, we have to understand who can access a QR code and why they’d want to in the first place.
Who Can Create a QR Code?
In order to generate worthwhile QR codes, your POS solution must be cloud-connected. That sounds obvious given that all the leading POS options are online platforms that draw together the best business management, payment, and service tools. However, if you’re still using manual registers and receipt balancing or you’re juggling a network of disconnected apps and programs you’ll need to simplify things down to a digital POS system before you can tackle QR code connections.
If you are already using a cloud-powered POS system, then getting useful QR codes into the hands of customers is easy.
Who Can Use a QR Code?
QR codes are one of those technologies that quietly grew in popularity before reaching a tipping point and seemingly popping up everywhere overnight. They were floating around for the better part of the last decade, often hiding in plain sight in marketing promotions and emerging real-world/online connections, before the surge in contactless retail, dining, and work that accompanied the COVID-19 pandemic brought them to popular attention.
Now, QR codes are being used throughout daily life to make safe, contactless connections between businesses and customers. That decade of quiet development afforded QR codes an ease of use that few “new” technologies ever gain.
The fact is most smartphones unpack with native QR code readers already in their cameras. A retailer can place a QR code in their shop front today and be confident that just about every passerby with a phone will be able to snap the link and be taken directly to whatever communication the business has set up.
It’s a powerful connection that can be used for many business needs.
What Can You Do with a QR Code?
A QR code is an internet connection that can take a customer anywhere in the web-connected world. That means a retailer, restaurant, or even mobile service provider can put a customer in direct connection with their menu, booking page, or eCommerce within the time it takes to snap a photo.
Across the industry, people are finding new ways to use QR codes to safely communicate with and serve their customers.
- Restaurants and Cafes: QR codes are an inexhaustible menu replacement that allows contactless ordering and table service.
- Salons: Customer check-ins and payments can be seamlessly made contactless through QR codes placed at reception.
- Mobile Services: Payments, plans, and contracts can be accessed digitally via unique QR codes that can be quickly generated by a POS system.
- Retail and Small Business: In-store shoppers can be conveniently directed to online stock and a variety of product modifications that lets them indulge their preferences without having to engage in face-to-face conversation.
How Do You Maximize a QR Code?
The best QR code scanner for your business is the best QR code creator. You can download apps that will knock out a quick code connection for you with about as much ease and precision as posting a link within a Word document. The best results, though, come from using a system that is designed for business and incorporated into your overall operations.
If you’re upgrading to a digital POS system, you can incorporate your QR code needs and advantages into the all-in-one platform you’ll use to run your day-to-day working life.
This way the information used to create the QR code ties directly to your stock and services, and the information customers send back to when they use the code gets captured within your sales and traffic data.
The best QR code scanner will actually teach you about your business and help you make better decisions.
The Best QR Code Scanner Should Be a Part of Your POS Solution
QR codes are products of our digital age. The same forces of convenience, convergence, and mobility that came together to create this contactless tech are also behind the rise of POS solutions among small to medium businesses. These all-in-one platforms bring together state-of-the-art business tools such as QR codes, data analysis, and digital inventory into easy-to-access, iPad-powered points of sale that can be used to manage an entire enterprise.
When you invest in a POS solution you should be given the opportunity to create your own QR codes and be able to use them throughout your business to reassure customers of their COVID concerns and continue to operate in a contactless marketplace.
The global pandemic has forced many businesses to shelter in the relative safety of the online world. With the right POS solution, you can generate QR codes that invite your customers into this digital world with you, so your relationship can ride out the current situation.
In a period of change, talech has a number of POS solutions, including the best QR code scanner technology, that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence.
Want to learn more about using QR codes?
Get your free Demo