In an industry built on personal experience, having a management system that helps you learn about, remember, and spoil your customers is a big advantage. Like a mini social media package, a good point of sales (POS) solution can help you collect and act on all that client information while also balancing your books, organizing your staff, and automating your stocktake.
It’s a lot to expect from a digital management solution, but POS providers are producing internet-based solutions that can improve just about every facet of running a spa or salon.
The best mobile POS system for salon and spa specialists will let you:
- Build a “book now” button on your website
- Take customer payments from the chair
- Offer touch screen simple service
- Provide digital references
- Maximize your talent
- Personalize house accounts
- Create unique service combinations and bundles
- Improve control with dynamic inventory
- Analyze your business
All those features and a digital POS system operate on low-profile, personal-device-accessible hardware and software that disappear into the background of your space so that nothing interrupts your client’s personal time.
If you’re serious about providing that kind of personalized service that inspires loyalty, you need a system that helps you memorize every customer’s unique likes and needs.
Upgrading to a Mobile POS
The first thing that happens when you upgrade to a modern POS is that space opens up all around your shop. The bulky register and heavy reservations book that clutter your reception desk are replaced with hand-held, mobile iPad terminals and more breathing room.
Modern POS pushes the tech needed to run your salon or spa in the cloud—where you can access the best business tools with subscription convenience—and breaks down barriers between you and your clients.
All the behind-the-scenes effort that goes into creating someone’s perfect afternoon—the purchase orders, the inventory count, the loyalty program, and the training—remains hidden, and you and your client can concentrate on getting the most out of your time together.
With the right mobile POS system for salon and spa alike, that process begins at booking.
1. Build a “Book Now” Button on your Website
The more you know about your customer, the more effectively you can create an experience that will impress. This process begins at the reservation stage. Your POS provider should include a web presence in your package and help you build a no-fuss booking page that’s highly visible and invites a future client to describe exactly the kind of spa or salon experience they’re after. Include tap-and-select packaged options with plenty of blank space for modifications and requests.
Get your web presence right and you’ll be able to greet and treat a first-time client like a regular.
2. Take Customer Payments from the Chair
Mobile POS tech takes all the cumbersome register connections out of finalizing an account. You can use hand-held devices and iPad terminals to take effortless tap-n-go or smartphone payments right from the comfort of the guest’s chair.
3. Offer Touch Screen Simple Service
Once installed, a digital POS system reduces all your inventory, invoicing, and accounts needs to a simple touch-screen menu every member of staff can learn within a shift. Your system should let you walk a customer through all that’s possible in your beauty and relaxation services with highly visible, highly enticing ease.
This kind of customer-facing tech provides a transparent service that means there are no unexpected costs or delays to derail a therapy session.
4. Provide Digital References
If you upgrade to a digital POS solution you can operate much of the service from multimedia, multi-purpose iPads. Stylists will be able to search for images and references with clients right at their chairs to ensure they get exactly the look they want. Why rely on dated style books when you can give your clients the entire internet on a convenient, hand-held device?
5. Maximize Your Talent
Your mobile POS solution is as much about your team as it is about your clients. Each member should be able to create their own web and in-store presence that details their expertise, availability, and some personal information and spa or salon advice. Once you get the whole staff on board and include this detail in your reservations page, you can maximize each other’s talents by letting regular customers find their favorite professionals while impressing potential customers with the total range of possible services.
6. Personalize House Accounts
Every business needs repeat customers to promote growth, but in the spa and salon field you can tailor your service to suit each individual. By capturing within your POS system all the customer information you encounter in a personal visit you can create detailed client accounts that make sure you always provide the right personal touches.
Your POS system should include a deep customer loyalty program, one that lets you customize everything from the digital or plastic delivery through to the depth and breadth of stored information.
Treating each customer like they’re your most important customer is the surest way to earn their loyalty.
7. Create Unique Service Combinations and Bundles
The unique nature of each customer’s personal preferences makes it difficult to capture the true nature of the services and products provided during a visit. A digital POS system should give you the flexibility and control to create one-off bundled offerings that combine otherwise separate items into one sales entry.
You can use the personal barcode printers and scanners that come with the leading POS setups to make physical product bundles, or just push a sale through with many reduced-price component pieces and still keep your books in order.
8. Improve Control with Dynamic Inventory
The “bundle and sell” approach outlined above is possible within a digital POS solution because of the all-in-one nature of such platforms. All the business tools you need to make purchase orders, track stock even when it comes from multiple vendors and sources, and finalize sales of both products and time are stored together in the Cloud, accessible behind a shared password, and able to be linked. Once an item or service enters your system it can be monitored throughout its journey to your bottom line.
That means you can run an accurate stocktake at any time and get a realistic view of what’s selling and what’s not in quick enough fashion to do something about it.
9. Analyze Your Business
Salons and spas sell time, relaxation, and confidence as much as they do ready-made products. That makes them among the most complex businesses to accurately assess when it comes to working out what’s profitable and what’s waste.
A mobile POS system for salon and spa makes that process much, much easier. As every dollar of spend, moment of staff time, and customer purchase is tracked by the system you can get accurate, timely sales reports on just about any part of the business within minutes. You should be able to find out the 5 most popular services of the past month, for example, or find out how many people took up your recent marketing promotion. The answers to these questions can influence every decision you make and inform your growth.
As with all the best features outlined above, sales reports should not only make it easier to run your salon or spa, but it should also make the business more profitable.
A Mobile POS System for Spa and Salon Will Increase Profits
The overall goal of your POS system is to make your business more efficient, and therefore more profitable. The customer information and loyalty aspects of the solution should make it easy to provide the personal experience modern customers expect, while the staff features let you better integrate your talents as a team, and the business management tools keep your costs low and your client engagements leveraged.
The best features of a mobile POS solution are the ones that help you make better business decisions.
The POS solutions offered by talech are built with the best in modern business tools. Our Cloud-connected systems combine low-profile devices with the most comprehensive software so you can take care of business at home, at the office, or on the move.
Want to learn more about mobile POS systems for salons and spas?
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