Maintaining a constant vigil over the items on your menu is a fact of life. Customers may enjoy today’s seasonal latte but will likely tire of it as they do that season’s wardrobe. You need a way to keep your menu fresh, but without relying on guesswork or casual observation. It is here that the technology tools within a coffee shop ePOS solution can help you make the tough decisions around your menu options.
Shopping for the right ePOS tools that enable you to build and deliver a menu that perfectly represents your customer’s expectations is not as challenging as you think. Just as if you were building a home, choosing an ePOS system starts with a strong foundation. As unglamorous this may first appear, it will be these three features that will form the walls; walls that make it possible for your fourth wall, the menu, to become a valuable and profitable marketing tool.
Data Management Equals Data Consistency.
Data—the most impactful of the four walls of technology— is a business requirement for today and beyond. Regardless of the type or size of a business, data is the fuel in your business gas tank and is a necessary requirement to drive success in any food-related venture. Data is what tells your kitchen staff what meals to prepare, and data is what tells you how much of what ingredient needs to be ordered.
An ePOS solution will provide you with the ability to tap into the limitless potential that data can provide to you in a number of ways, including:
- Cloud-based storage for additional security and instant accessibility.
- Assured data compatibility and formatting business-wide, from your registers and payroll and into your inventory controls and the kitchen.
- Automated accounting and payroll options.
- Inventory management and tracking that can be managed down to the unit..
- Transparent staff performance metrics that are easier to establish and maintain.
The way in which an ePOS solution manages your data will reduce the amount of time spent on performing manual inventory checks. Also, the common contributors to foodservice losses, such as clerical mistakes, inaccurate sales reporting, or spoiled ingredients are largely eliminated through the combination of ePOS data management and fully customizable reports. These will enable you to monitor everything from anywhere at any time.
ePOS Monitoring Tools are Your Eyes and Ears
Data on its own is not enough, especially when menu development is considered. You need your data to help you control your food and drink costs, as well as to monitor their strict usage in every option on your menu. Monitoring every ingredient, down to the ounce or gram, and its associated use-by or expiration date, are imperative tasks that only ePOS-delivered reporting can help you to accomplish quickly and before any losses result.
You will also need a set of monitoring tools that can reveal the specific trends that are affecting customer ordering habits. Possessing these tools will be instrumental in confidently making menu decisions; you must have the ability to take data from every area of your business and turn it into an accurate depiction of what it is your customers are seeking. You need accessible, powerful data analysis tools so that you can build predictive models and build a highly accurate menu as a result.
The data analytics included in effective ePOS systems on the market will not only accomplish this but will give you the ability to adapt your reporting to changes in business climate or philosophy. Adding online ordering, delivery, or curbside pickup services will have no impact on your ability to provide quality products, exceptional customer service. Not only will the ability to customize the way you analyze data help in retaining customers, but it will broaden the audience that can be reached.
The Online Menu Becomes a Beacon to Your Establishment
Since the optimal ePOS system will include cloud-based applications and data hosting, dipping your toe into the online waters is greatly simplified. The effectiveness of online ordering has become very evident over the past year, with the results strengthening when an online ordering website is fully integrated into an ePOS solution. This maximizes the potential benefits of an ePOS system, and of its associated data analytic tools.
Presenting your menu to an online audience will reveal insights that cannot be seen in your dining room. Tracking menu item views, time spent on each item, and the number of times an item was added but then removed, will give you a higher degree of visibility into menu options that simply need to be adjusted, or those that need to go altogether. This makes building a menu a little easier and gives you important additional input to apply to expanding your customer base.
An online menu can also present you with new ways to improve the service within your business, including contactless meal services. This allows customers to take full control over their dining experience, while you gain all of their ordering information so that you can continue to make subtle, or obvious, changes to the menu you offer. And, with ePOS technology as your primary tool, these changes can all be made within minutes.
A Coffee Shop ePOS Will be Impactful When the Right Features are Used
Building the perfect ePOS solution for your coffee shop or food-related business must include these three fundamentals. But what else do you need to maximize its impact on your business model? Apps? Mobile devices? Self-ordering kiosks? The answers to all of these questions and more lay in the hands of an experienced POS consultant that will offer a trained eye to your efforts to build a better menu, faster.
Our POS engineers have seen it all, from single table coffee shops to diners with fifty tables. With talech sitting in the driver’s seat for your foodservice technology needs, we work with you as a partner to help you get the most for your money.