The checkout line: one of the most important areas of retail and yet one that can still bring about anger and impatience in the calmest of people. Retailers have long sought ways to make their lines flow faster but without sacrificing accuracy or quality at the register. Volumes have been written about just how to utilize cloud-based POS features to speed up the checkout process, but these mostly ignore the legacy retail point of sale displays that are still in use.
The maturation of the small business retail point of sale solution has made it possible to confidently shift your technology focus onto the POS displays being used in your shop. Modern POS displays add powerful and aesthetically pleasing features to the customer experience and can be leveraged as a promotional tool as well. However, there are some important considerations to have in mind before jumping into the modern POS display waters.
How Have POS Displays Evolved?
You may have memories of the POS screens of days gone by. Picture a large, humming, green screen monitor sitting on top of an even larger box of mysterious electronics components. Although the green screen POS terminal has long since passed from usage in our time, much newer POS displays still fulfill that same exact role, still only facing the cashier or sales clerk but now in full color.
The rapid adoption of LCD panels fueled a downward trend in pricing to make using these crisp, clear, and low-footprint displays affordable for many. Widespread availability and enhanced functionality in tablets added a mobile tool for business use. The new ability to employ tablets—, and to some extent, smartphones—as display tools served to completely change the way the POS displays are used and deployed for the foreseeable future.
Tablets Plus Mobile POS Equals a True Hands-Free Experience
It is no longer a secret as to just how versatile tablet-based POS devices are in a small retail setting. But the use of tablets as a part of your business strategy requires that you have a cloud-based and mobile-supporting POS solution to be in place to unlock their full potential. The natural blending of these two innovative technologies makes the introduction of hands-free or contactless checkout options a highly productive and customer-satisfying attribute to your business strategy.
The ability to harness the limitless storage capacity and processing power of the cloud keeps transactions safe and allows the checkout to happen from anywhere. The mobile elements that are included in the use of tablets as your retail point of sale display of choice offer you a broader spectrum of options when designing traffic flow in your store. No longer limited by keeping a sales counter staffed opens up the potentials for improved customer service and faster checkout times.
Mobile POS Apps Drive the Hands-Free Checkout Experience
The addition of cloud-based POS technologies yields a powerful tool that is an integral part of any hands-free checkout strategy: the mobile app. Placing a mobile app onto your tablet-based POS displays will provide a secure, easy way to perform customer transactions. Purchases can be scanned quickly, or entered in using the provided item menu, rather than the customer being presented with a variety of traditional or digital payment options to complete the transaction.
Online invoicing software offers another mobile tool that can be used for managing a hands-free checkout experience. Receipts will be digitally generated and sent to the customer, while offering the full support of most common contactless payment options, including NFC (near field communication) or digital wallets. The use of either of these two mobile payment options will give a hands-free checkout strategy powerful teeth.
Can an Endless Aisles Approach Simplify Things at the Counter?
The technology supporting hands-free checkout processes just happens to form the same backbone for the creation of an endless aisle approach to retail. Introducing eCommerce options into your business is the absolute ideal when it comes to hands-free checkouts because really, how much more hands-free can you get? And when the POS provider you choose also offers an included, and fully POS integrated, online website for your store, it gets very hard to imagine a better scenario.
An online store does not necessarily mean that customers will only use it while they are away from your physical store. In fact, elements of your online store can be used in conjunction with tablet-based POS displays to create in-store advertising and to provide customer favorites, such as self-checkout or self-guided inventory searches. And, leaning on these valuable tools means that your sales staff will no longer be anchored to sales counters and can instead focus on providing white-glove service.
Retail Point of Sale Displays Have Changed – Here’s How to Start
Pulling away from stationary and encumbering retail point of sale displays and pursuing portable, eyecatching displays is good for business in a number of ways. In addition to simply looking good, the portability of the modern POS display, in particular tablet-based POS displays, lends the full array of business tools needed by your staff to be carried wherever they go. This opens up a new set of operational possibilities that are sure to give your margins and reputation a jump-start.
Before making the change to innovative, mobile POS displays, contact the experts at talech. We take the challenges you face in your particular retail niche and apply cutting-edge, affordable POS solutions that help to streamline how you operate while putting life back into your business plan.
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