The ramping up of dining room openings and the allowance of expanded capacities has caused much excitement among restaurant owners. The ability to pay the bills and retain valuable staff is finally turning a corner and getting easier, but safety is still top-of-mind for most consumers, and dining rooms can still feel unsafe. It is here that using a contactless dining QR code can make a great impact, both on how you operate and from the level of safety you provide.
Adding QR codes into a new or existing contactless dining strategy requires you to have a few core technologies in place. These POS features will maximize your ability to promote a safer dining experience, improve internal operating efficiency, and give you a new platform for expanding the reach of your brand. From here, you can construct a contactless strategy that best suits the expectations of your customers and maintains a high level of security for your staff.
Can Your POS System Support Using QR Codes?
The most important prerequisite of using QR codes in any business is to ensure that the supporting POS technology is up to the task. Examining your current POS system for these important core features will ensure that you are ready for QR codes, and are well-positioned to use them as productivity and marketing tools:
- Cloud-based data storage from multiple channels.
- The ability to support a cashless till and multiple digital payment types, including digital wallets.
- Automated order delivery into the kitchen from your POS solution via a kitchen display system (KDS).
- Real-time monitoring of sales and inventory so you can take corrective actions at a moment’s notice.
- Tools to create safe customer interactions, such as delivery and curbside scheduling or online reservation booking.
Building a technology-based foundation to support QR code use will be greatly simplified once these features are in place. The features noted here use elements of the cloud to expand restaurant operations beyond your wall and out into the limitless reach of the virtual world.
A Branded Website Is Crucial to a Successful QR Code Strategy
A cloud-based software platform is a powerful tool when using QR codes, especially when it is seamlessly integrated into a POS-vendor-provided online ordering platform. Placing your menu online and allowing customers to view, order, and pay using this one branded resource is the perfect fit for a dining room QR code strategy. And, when this is paired with an online table booking system, you allow customers to have an almost completely contactless dining experience.
Here’s how an online menu works in a QR code strategy: A customer arrives at the time of their reservation and is quickly seated. Using a mobile device, the customer scans the QR code at the table, which opens your online ordering website in their mobile browser. From there, drinks, appetizers, the main course, and dessert are all ordered. The orders are sent to the kitchen, bar, and waitstaff, and an invoice is sent to the customer via email or SMS text.
On the backend, your POS system starts accepting data when the QR code is scanned and your menu is open on the customer’s device. Items that are added and removed are noted for future analysis, as is the final submitted order. Customer requests are routed to the appropriate locations for fulfillment via the KDS. Once ready, a server quickly delivers the items, leaving the customer to pay at the end of their meal by clicking on a link within the digital invoice they receive.
Simplify Operations to Build Customer Confidence in Your New Approach
Of course, the ultimate test of QR codes is seen not just in how easily customers adapt to them, but just in making customers feel safe enough to stroll through your doors. Your branded online ordering website will be a valuable aid in creating a feeling of safety in your customers to encourage their return to your dining room. The additional points of data gathered from your online platform will give you the ability to use the advanced data analytics in your POS software to build individualized promotions.
The new avenues of POS data will present you with effective tools to build customers’ confidence in your ability to provide an efficient contactless service. Advanced tableside ordering and payment options, as well as a faster and highly accurate production strategy, are all possible using the QR codes dispersed at your tables in conjunction with your branded online website.
A Contactless Dining QR Code Strategy Can Provide Immediate Dividends
QR codes have been on the technology periphery for much of the past decade. Once thought of as a “nice-to-have,” these have come into their own as a key tool in developing a contactless dining experience. Engaging with a knowledgeable POS expert will help you to bring your POS solution up to the task so that your QR code initiative is backed up by innovative POS technology. Whether it is your customer-facing strategy or the ability to keep staff safe, your reputation as a responsible restaurant will be recognized.
In a period of change, talech has a number of POS solutions that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence.
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