If you are reading this, merely attracting customers may not be your top priority. Rather, perhaps your dining room is full during peak times, and take-out orders and customers regularly stream in during the lull times. But what if there was a way in which you could discover untapped options to boost your reputation and to retain current customers at a higher rate? What if there was also a way to move into uncharted waters and expand your reach into untapped markets?
An ePOS system for cafe owners will equip you with a variety of powerful tools to help you accomplish all the above. The blend of intriguing customer-facing engagement options with automated back-office features will give you the ability to take your cafe into new frontiers. But before you head out and buy a new ePOS system, take heed of the three most important ePOS features that are needed in order to put the right mix of customer options out there for all to enjoy.
Use Mobility Tools to Offer New Ways of Engagement
One of the most riveting of ePOS features is seen when cloud-based POS technology is utilized to implement mobility options upfront and behind the scenes. Adding ePOS technology to your cafe opens up the possibilities of using mobile, cloud-based options to better engage current customers or to attract a broader spectrum of customers. This can be accomplished in a number of ways that are exclusive to having an ePOS system in place:
- Add an online menu using POS-vendor provided templates.
- Give your staff mobile devices that utilize a mobile app to take orders and accept payment.
- Use your online menu to drive new sales options, such as click and collect.
- Offer tablets pre-loaded with your menu for ordering and payment at a kiosk or at the table.
- Deploy QR codes strategically to create a contactless environment that presents control over the cafe experience to the customers.
Any one of these options will serve to increase the volume of customers you can handle, and yet provide top-notch customer service without missing a beat. Customers will notice the smoother flow of how you manage your peak times and will be pleased with the ability to control their cafe experience from start to finish. And, the addition of mobile tools gives you new sources of information that can be used to proactively make changes that throttle your business model to new heights.
Integrate Inventory and Sales Information to Build a Powerful Brand
One of the bigger challenges that cafe owners would like to address is keeping all of their information consistent and accessible. Too often, cafe owners must seek manual points of information, and merge these into the sales or inventory data captured on their POS system throughout the day. This leads to errors leaking into data due to typos or incorrect imports, or overwhelming manual processes that make obtaining a full data analysis next to impossible.
Leaning on the data management capabilities of an ePOS solution will put an end to inconsistent or error-prone data. The most innovative of ePOS platforms will allow you to access all of your data while seamlessly storing all of your business information in one, secured storage location. This makes the monitoring of sales trends, inventory stock levels, or expiration dates, an automated and highly precise process in your cafe.
The advanced characteristics of ePOS data management give you analysis and monitoring tools. These can be leveraged to turn the tide of inventory management, bringing your inventory out of being a reactive set of manual processes and into a state of your inventory working for you. This, when combined with the ability to monitor every sale and parse it out by the customer, gives you a clear view of developing trends so that you can stay a step ahead of your customers.
Keep Customers Coming Back Through Personalized Touches
With your cafe now packing a powerful data analytics punch while offering eye-catching mobile options, you can now turn your attention to personalizing the cafe experience for every customer. This is a very important aspect to offer, especially since some customers simply want to click and collect or want to minimize contact with others during their visit. Your ePOS data and mobility tools will work together here to create some exciting new wrinkles to how you satisfy each customer.
- Online orders can include payment and pickup options for a full contactless experience.
- The data you obtain can be used to create individualized promotions, such as birthday specials or holidays.
- An in-house, contactless experience can be offered using kiosks or tableside ordering that utilize mobile payments and your online menu.
- Customer loyalty rewards are easily tracked and can also be used for creating promotions or specials.
- Views generate additional data that can yield insights into menu options that are rising or falling in sales.
The options are nearly limitless for the creation of individualized customer experiences when an ePOS is in place. With nearly unlimited technology combinations to choose from, your customers will enjoy an experience that is far and beyond anything they have imagined. And with happy customers to manage from the start, your staff will find that their jobs are that much easier, and will be able to express this happiness through even better customer service.
An ePOS System for Cafe Businesses Will Give Your Brand a Boost
The versatility that an ePOS system provides to any business environment presents owners with limitless avenues of growth. Innovative data analytic tools that use data securely stored in the cloud give you the most accurate view of the inner-workings of your business. And, the mix of powerful customer-facing and staff utilized tools will ensure that everyone in your cafe is relaxed as they go about their business.
Partnering with talech to add powerful ePOS tools to your cafe will provide you with the help you need to address your business challenges. Our staff of talented consultants will help you adapt the most dynamic ePOS tools and features for continuing success.
