Retailers usually wouldn’t hesitate to adopt technology that allows them to operate more efficiently, makes shopping more convenient for customers, and doesn’t cost much to implement. Especially when electronic point of sale (ePOS) qualifies on all three of these counts.
Yet many store owners approach ePOS with caution, primarily because of uncertainty about the changes the systems may require in regards to how they run their businesses. For example, business owners may ask, “what cards do ePOS tills accept?” Answering this question (along with others) is part of the process of crafting the ideal solution for your store’s unique needs.
“What Cards Do ePOS Tills Accept?” and Other Factors to Consider When Planning Your Credit Card Strategy
Even if your business has been accepting credit cards for years, so much has changed in the retail industry that it’s worthwhile to re-examine your credit card processes and arrangements. These are a few of the top questions retailers need to answer when evaluating the credit card features of an ePOS system.
- What kind of credit card processing service is best for the business? Choices include aggregator, merchant services provider, or direct processor.
- Will the shop process cards online, at a brick-and-mortar location, or other locations via a mobile ePOS solution?
- What are the credit card processing fees and pricing models? You need to work with an experienced POS vendor to determine the optimal price structure for your business.
- What does the business need to know about fees and negotiable terms when applying for a merchant account?
An ePOS system bundles all the features required to accept a range of credit cards into a solution that retailers can take on the road and use from any location. The mobile setup links custom apps running on smartphones and tablets with portable credit card readers that accept chip, PIN, and Near Field Communication (NFC) cards.
A primary benefit of ePOS tills that accept credit cards is how easily the systems can be customized to meet each business’ specific needs. Customers have the same payment flexibility as they do in stores: major credit cards, debit cards, and mobile wallets such as Apple Pay and Google Pay can be used for their purchases. Payments can be split between sources, and receipts can be sent to customers via SMS or email.
Comparing ePOS Credit Card Processing Equipment Options
Omnichannel systems make it as easy as possible for customers to shop and make purchases. The equipment used to process credit card transactions in omnichannel configurations includes portable card readers that support magnetic stripe cards, EMV chip cards, NFC contactless cards, and mobile wallets.
Mobile card readers may connect to apps running on a smartphone or tablet via a cable that uses the headphone jack or by using a lightning connector on the phone or tablet. Many mobile card readers also support wireless Bluetooth connections to the store’s app. In addition to allowing retailers to expand to new locations, the mobile ePOS systems allow employees working on the shop floor to complete transactions where the customers are shopping rather than requiring the customers to visit the checkout stand.
Meeting customers’ expectations for fast and accurate payment processing won’t boost the store’s bottom line unless its credit card payment processor is aligned with the payment options the customers prefer. A growing number of retailers are discovering that one option checks all the boxes: going cashless. This option makes a positive impression on customers, demonstrating a commitment to technology and safety that enhances their experience with the business.
Traditional POS systems that rely on a terminal or cash register can’t easily take advantage of new, emerging technology like QR codes and on-the-spot transaction processing. With ePOS, customers simply tap or swipe to complete their purchase without having to stand in a checkout line.
Customers also appreciate being remembered when they return to a store or restaurant. With ePOS systems, customer profiles allow employees to offer discounts and special deals to returning clients based on their purchase histories.
Rethinking the Traditional Cash Register Interface
When you consider the many ways that technology has reinvented business, it’s surprising to find so many retailers relying on cash register interfaces from the 1990s. These are among the alternate modernized options for the traditional cash register screen:
- Self-service kiosks that are safe and convenient for customers
- Mounted swivel screens that provide transaction transparency
- Mobile devices that bring the cash register to the customer
All three of these innovations rely on touchscreen technology that reduces errors, speeds transactions, and helps keep customers and store employees safe. In many establishments, ePOS systems make it possible to eliminate the traditional checkout counter entirely. In its place is a more modern and welcoming virtual station that makes the checkout process more personal for customers.
In particular, using Apple iPads and other tablets as adjuncts to POS systems allows store employees to untether the tablet and bring the cash register to the customer. The clean, simple interface of mobile POS apps provides transparency for the customers.
Mobile ePOS devices enhance the productivity of sales staff by empowering them with information about their stock and returning customers. Having ready access to this data allows staff to offer custom product bundles and other special offers on the spot that are geared to the customers’ interests and preferences.
Retailers considering the move to mobile ePOS realize how much is at stake for their business when implementing new technology. Working with a vendor who has experience crafting ePOS solutions for a range of businesses helps take the guesswork out of the process. The benefits ePOS tills that accept credit cards and other forms of payment provide are key to a retailer’s strategy in today’s business climate.
When the flurry of questions regarding ePOS tills comes to mind, such as “what cards do ePOS tills accept?” turn to the experts at talech. We devote our time to identify your business challenges, and then use this information to work with you to apply an innovative POS solution that will launch your retail strategy to new heights.
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