All of the hard work that you have invested in building a popular dining spot does not go to waste because of COVID-related restrictions. Although how you manage your restaurant—from keeping customers safe in the dining room to adding precautionary steps in the kitchen—has drastically changed, there are steps you can take to keep your restaurant running smoothly. In particular, the addition of a contactless menu can be an easy way to simplify how a COVID-era restaurant operates.
But before you invest time and money into a contactless menu, there are a number of dos and don’ts to consider.
Do Use a POS Vendor That Provides an Online Menu Template
The most helpful and productive way to start utilizing the flexibility of a contactless menu is to add your menu options to a customizable template. You need one that flawlessly integrates into all of your business systems, including your POS platform and kitchen display system. This makes for the most productive contactless menu scenario that will become the foundation for your restaurant going forward.
The online menu template you select must allow you to make customizations that fit into your in-house dining structure almost exactly. All of the up-charge items you offer, plus the ability to allow customers with dining restrictions to make special requests, will work together to make ordering from your contactless menu feel and appear just like it does when sitting at one of your tables. This promotes better engagement and makes it more likely that your contactless menu will succeed.
Don’t Overcomplicate the Customer’s Ability to Interact With Your Menu
Keeping your menu engaging while having it remain true to your brand is a crucial challenge that must be addressed when building an online menu. In order to properly address this, take a look at the possible scenarios that would have a diner interacting with your online menu. In general, customers seek out contactless menus for safer in-house dining, to place an order for curbside pickup, or to place an order for delivery.
With those in mind, it is highly likely that your customers will be viewing and placing orders from a mobile device. This means that common online ordering options, such as drop-down boxes or radio buttons, may be hard to view or tap on accurately. Instead, keep your contactless menu as clear and readable as possible. This will greatly lower the chances of abandoned carts and losing customers.
Do Present Customers With All Dining Options
Another big challenge of utilizing a contactless menu is maintaining a clean interface while still providing customers with all of their dining options. While this may not be an issue for a restaurant with a limited menu, most restaurants have a wide range of customizable meal options and up-charge items that need to be communicated to customers regardless of where or how they are placing an order.
The interface of a contactless online menu will be the most key consideration. Often, when you use a well-constructed template that is provided by a POS vendor, the contactless menu you build will be an exact and intuitive replica of your in-house menu. It will also allow a customer to view specials and any rewards they may have, and select their delivery preference for each order. This ensures that diners get your top-quality menu choices regardless of if they dine-in, or opt for click and collect or delivery.
Don’t Lean on Staff-Initiated Manual Processes to Fill Gaps
One of the most impressive aspects of having an online contactless menu is the new doors it opens for better serving customers. However, just adding a web-based menu, no matter how impressive or engaging it is, will not succeed without powerful POS technology in place to back it up. It is the integration of an online menu and a modern POS solution that will allow you to expand a contactless approach into all areas of your restaurant.
Achieving a balance between safety and accessibility is the ultimate goal in today’s COVID-affected world, and POS business tools help you achieve this. POS tools provide your staff with the ability to perform their jobs while limiting their interaction with other employees. Also, having a contactless menu that can leverage multiple digital payment choices automatically keeps your books healthy while providing you with additional layers of data that can be harnessed to refine your contactless processes.
Do Consult With a POS Partner Experienced in Building a Contactless Menu
The development and marketing of a contactless menu take more effort than placing a PDF of your menu on your Facebook page. You want an online menu template that is proven to be effective, and one that ties into your POS system to give you the ability to monitor the health of your business. An experienced POS solutions provider like talech can give you the tools and guidance required to successfully add a contactless dining strategy to your restaurant.
In a period of change, talech has a number of POS solutions that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence.
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