A QR code is a digital shortcut that takes your customers directly to the key parts of your restaurant operations. It makes it easier for them to order, communicate, receive their food, and make payments.
At a time when restaurants and diners alike are using contactless delivery to maintain their connection, QR codes—and the QR readers you can use to maximize their impact—create a seamless bridge between your professional kitchen and the customers’ private dining tables.
While they look like crossword puzzles gone horribly wrong, QR codes are effective because they’re simple to understand and operate. Using the same point-and-shoot smartphone technology you’d use to take a selfie, QR codes can be put to use in your restaurant in just three easy steps:
- Access the QR tech within your POS system
- Make the QR code accessible to your customers
- Activate the two-way connection
Highly visual and adaptable, you can use QR codes to maintain a living link to your customer base and continue to bring them the foodservice experiences they’ve come to expect.
From Cars to COVID: The Evolution of QR Codes
QR (Quick Response) codes were first developed in Japan to introduce efficiencies to the auto industry. The modular collection of squares are two-dimensional barcodes that pack large amounts of information within tiny spaces, and can be read by machines and personal devices.
Anyone can create these codes for free online, and they can be used to collect and store data, access websites, download apps and information, and create links between people, places, and businesses.
The fact that most modern smartphones can automatically interact with QR codes has pushed them to the forefront of international social distancing efforts in response to the ongoing COVID-19 pandemic. In Australia and Europe, for example, QR codes and smartphone QR readers are being used to track the movement of people within public spaces.
Specifically pertaining to the restaurant industry, QR codes can be used as digital go-betweens and help create practical, functional contactless delivery methods.
How QR Codes Can Help Your Contactless Delivery Efforts
QR codes can digitize your business. They are already being used in restaurants to replace hard-copy menus with paperless apps to reduce the number of human interactions in the ordering process, and to also introduce new contactless payment methods, including a PayPal initiative that lets customers pay their bills with a wave of their phones.
Essentially, QR codes allow you to take a transaction from initial order right through to final delivery without anyone having to handle cash, paper, or other shared-contact surfaces.
The result is a form of contactless delivery that provides your diners with the full restaurant experience.
The best part is, if you’re using a 2020s-era digital POS system, you most likely already have the necessary technology at your fingertips.
The Benefits of Moving to a Digital POS System
Digital POS solutions are taking over the restaurant industry. By replacing the disconnected, hardware-heavy systems (like bulky cash registers and error-prone written orders) with all-in-one cloud-based digital systems, owners and managers can retain more control over their businesses and the way they work.
These new digital platforms combine all the tools needed to seamlessly manage your operations. The result is improved inventory management, streamlined service and table management, accurate communication, and less waste.
And QR codes are just one part of the many benefits of a modern system. In just three steps, you can implement this beneficial feature and deliver impressive meals to your diners in a safe, comfortable manner.
1. Access the QR Tech Within Your POS System
Since modern POS solutions use cloud-computing to store and run the software that covers everything from purchase orders to meal deliveries, they can be accessed from any internet-connected device. That means you can create QR codes that connect to every piece of your business.
You can create codes that link directly to your online menu, connect to your online ordering system, or take customers directly to your payment pages.
With the whole network integrated, you can reproduce updates in stock, menu items, prices, discounts, sales, and promotions automatically with a single entry.
2. Make the QR Code Accessible to Your Customers
Once you establish the appropriate connections within your business, all you need to do is get them in front of your customers for use. As mentioned above, just about every smartphone is a QR reader, so you can provide the QR codes to your customers in a number of digital or real-world formats, such as:
- Email—Use your customer information to contact people directly with QR links to your central website or online menu. With just a single scan, they can be presented with a range of mouth-watering, instantly orderable delights.
- Online—Create a rapid link within your existing website to an online ordering app so your customers don’t have to spend extra time scavenging for the right page.
- Advertising—Actionable QR codes can be published in digital and hardcopy ads for instant access.
- In-store—Hard-copy QR codes can be printed from your POS system and displayed on your storefront to encourage regulars and passersby alike to partake in a contactless, digital dining experience.
- On Products—Finally, you can include codes on the packaging and receipts you issue with your meal deliveries. These links can refer to payment methods, loyalty incentives, or any other digital conversation you want to encourage.
3. Activate the Two-Way Connection
Once a potential diner has your QR code in sight, they can begin communicating with you. This will usually take the form of a simple order and delivery process—one you can render completely contactless by creating drop-off and payment notifications online. However, you should make it possible for your customer to interact with you across the contactless divide.
If you make it easy for customers to contact you, you increase the likelihood they’ll seek out new experiences. A fantastic first impression can quickly become a repeat booking or a larger catering request.
QR Codes and QR Readers Improve the Remote Dining Experience
The goal of contactless delivery is to continue the relationship between restaurant and diner despite the concerns created by the ongoing COVID-19 pandemic. QR codes can help smooth the newly digitized relationship just by making it easier to communicate.
With a flash of a phone, a customer can be instantly presented with a menu, order form, and meal. And if you’ve already upgraded to a digital POS solution, the technology to pull it all off is just a few clicks away.
In a period of change, talech has a number of POS solutions that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence.
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