If you are like most small business owners, you have taken moments out of your day to ponder if your business is operating at peak efficiency. An important factor in making changes to boost productivity and profit margins is looking at emerging technology features that are scalable to small businesses. One important piece of technology that has garnered increased interest recently is the use of QR codes to drive customized customer experiences and to reduce contact between staff and clients.
Utilizing QR codes will require having the right technology to support their use. In addition to POS software being able to process the data generated by QR codes, you will also need to have the best QR code reader possible to ensure scanning accuracy and their rapid use. This is an area that has thankfully been largely addressed by the world of consumer mobile technology, and many people are already familiar with interacting with QR codes with minimal assistance.
QR Codes Can Benefit Staff Production and Customer Engagement
Using QR codes as a part of your operations can provide an immediate boost to your staff’s productivity and present you with more diversified operating options. Equipping employees with QR code readers allows them to more efficiently keep track of products that are in stock. Also, QR codes can be configured to open helpful websites, such as your online store or menu, allowing them to present customers with options that may not be at the forefront of your staff person’s memory.
Customers gain higher levels of control over their experience when QR codes are available. Using a smartphone, customers can quickly scan a QR code that opens your online menu or online store. This provides two important gains for your business. First, staff workload is reduced and can become better focused on improving other aspects of the customer experience. Second, customers can bookmark your online presence for later interaction, especially if they wish to browse your inventory after-hours.
The Use of QR Codes Requires a Streamlined Online Presence
Directing QR scanning devices to your business website will mean that your online presence must meet some modern challenges. It must be capable of handling the extra customer traffic while securely processing customer transactions. Finally, your online website must be intuitive and mobile-friendly for easy viewing on any device. Having these pieces in place will allow you to realize the maximum potential of QR code scanning on almost any device capable of reading QR codes.
The most effective option for integrating QR codes into a POS system and an associated business website is to implement an inclusive POS platform. The POS solution vendor provides you with an online web template that can be customized to include either your menu or the products you carry. Secure online ordering and payment options are connected to your POS system, and an associated QR code automatically opens your website when the QR code is scanned.
Your streamlined web presence will boost the reputation of your brand in a number of ways. Customers will be able to place orders at any time for click and collect pickup at a time of their choosing. Also, you will gain additional points of data via web views that would not normally be available to you if the customer was browsing a paper menu or your shelves. The new data that you are presented with will allow you to become more proactive in what you offer, further boosting sales.
Mobile Devices Have a Leg Up with QR Codes
Reading QR codes does not require special scanners for either your own internal use or for customers. In fact, most mobile devices come equipped with the ability to process QR codes for redirection to apps and websites. And with QR codes now being a mature technology, many of your employees and customers will have likely already interacted with a QR code, lessening the learning curve for all parties.
Modern POS solutions offer mobility options that will help you to easily transition your business operations towards the use of QR codes. Also, with the likelihood that staff training on using QR codes will be minimal, you can quickly implement QR codes into the flow of your business. This gives you a fast and easy way to modernize the way you do business and will build a sustainable business model that can yield successful results regardless of the business climate.
The Best QR Code Reader is the One That Promotes Engagement
The addition of QR codes into the structure of your business will provide you with new opportunities for customer engagement. The nature of QR codes is to connect them to an attractive, easy to use business website that promotes your business long after your doors have been locked for the night. Determining the best use of QR codes, as well as how to best utilize mobile devices as QR code readers, requires the touch of a small business technology expert.
Partnering with talech business consultants for your business technology needs will help drive your project to completion. We take the time to understand your largest challenges and then introduce the supporting technology you need to turn your challenges into strengths.
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