You have spent most of your restaurant career building an in-depth understanding of the customer and how to best serve them. But with businesses placing an emphasis on customer safety and COVID-19 prevention, restaurants have been forced to play catch-up. An emerging trend that is helping restaurants stay afloat during the ever-changing scene of dining restrictions is to transition towards being a contactless dining restaurant.
For many, this means making a new investment in the POS technology that is needed to be fully contactless. Mobile at its core, the POS technology you use must provide you with new abilities to cater to customers dining in while offering an expansion of dining choices to those who may not feel safe to venture out. The following three tools will help you accomplish that while adding new layers of efficiencies throughout your restaurant.
Use the POS Features that Make Contactless Dining Possible
Making the best use of modern POS technology starts with the most important tool of all: the cloud. Cloud-based POS technology expands points of contact to your restaurant into multiple, virtual, channels, and makes it possible to engage a contactless strategy. Cloud-based tech opens the door to online ordering and table reservations, as well as to popular mobile options for payment and order taking by staff.
Besides ensuring a safe and more efficient dining environment, the advanced features of cloud-based POS software place control of the dining experience into the customer’s hands. They can ensure their own social distancing preferences using an online booking system, and preview the menu offerings and specials before they arrive to quicken interactions with your staff. This will drive your reputation as being a safety-conscious restaurant without sacrificing the quality of the service provided.
Click and collect, or curbside pickup is another trending result of using cloud-based POS technology to run a restaurant. This positions you for success even in the event of dine-in becoming restricted in your area. And for those who are not able or willing to dine in-house, this option gives them the same access to your delicious offerings but with an extra layer of safety in place. Prepayment and pickup coordination options further make the contactless experience a safer one,
Leverage POS Data to Simplify the Ordering Process
Although not directly seen or touched during the course of a contactless interaction, data is the high octane fuel you need to power your restaurant. The effective management of your data through a cloud-based POS solution will provide you secured storage and transmission of data while giving you around the clock accessibility from almost anywhere. It will also provide you with in-depth reporting and predictive analytics that will allow you to make informed changes.
Analyzing the data you gather as part of your daily operations is a vital tool for building up your restaurant. The most effective POS system will integrate data from inventory and sales to create an accurate picture of the performance of each menu item. Using a POS solution that allows you to track granular amounts of ingredients down to the ounce or gram will add more muscle to the reports you rely on in your decision-making process.
Contactless interactions can be designed around the customer preferences that your numbers accurately dictate. For example, you may notice that certain dishes are more likely to be ordered for click and collect over others, or that a specific table is the last one chosen by customers seeking to distance themselves from others. In both cases, operational changes can be made to encourage growth and to help staff and customers feel more comfortable in your restaurant.
Tableside Options Contribute to Customer Convenience and Safety
It is during the ordering process where a majority of the interaction between server and customer takes place. This a logical place to utilize mobile POS technology to support contactless interactions for in-house and click and collect diners. The ability to easily integrate mobile devices into a mobile-friendly, cloud-based POS platform will equip you with multiple options that boost production in all aspects of a restaurant while ensuring the safety of all.
The required personal interactions make using contactless tools for in-house dining complex. While food and drinks must still be delivered, steps can be taken to limit contact. A QR code can be placed at the hostess scan for scanning, directing the customer to the right table. Another QR code at the table opens your web-based menu on their smartphone, allowing the customer to order and pay. Finally, the food and drinks are delivered, with a minimum of contact between your staff and the customer.
Click and collect, or curbside pickup is an easy win when leveraging the mobility tool provided by cloud-based POS systems. Orders and payments are processed before a customer arrives, and physical interaction is limited by the customer being accurately directed to a personalized pickup location or method. In some cases, this ability can be integrated into third party delivery services, further expanding the reach and safety of your brand.
Adding Contactless Dining Restaurant Is a Smart Move
Contactless approaches to business have emerged as being one of the best ways to remain open regardless of COVID-related restrictions. Doing this requires that you have a POS solution that is equipped to support the mobile nature of contactless service, without the risk of sacrificing the quality of the products you serve or the high level of service you are known to provide. Accomplishing this will require an experienced eye on your contactless processes, and talech’s POS experts are ready to fulfill this need.
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