Putting safety first has never been more important than in recent times. As the world scrambles to make sense of all the COVID-induced changes imposed on everyone, businesses are seeking new and inventive ways to operate with the safety of both customers and workers at the forefront. Technology, in particular those features that support contactless POS options, will be a valuable ally that small businesses can leverage to continue operating as close to full capacity as possible.
There are four basic POS principles that must be adhered to in order to maximize the effectiveness of your contactless point of sale machine. Together, they form a strong foundation upon which contactless options can be built and offered to customers.
Principle #1: Have the Right Technology in Place
Contactless means to remove manual tasks that require touch by replacing them with automated or remote tasks of equivalence. This means that the technology used must be capable of performing many of the standard sales and product interaction tasks that are normally performed with physical assistance. You must also ensure that your POS technology can support contactless options without any loss of data or performance.
The features that are most critical in a POS platform for a contactless model include:
- Mobility options, including app-based access to business functions.
- A customer-facing website for online ordering or click-and-collect engagement options.
- Data integration from all channels into one, advanced data management location.
- Real-time updates of products or services across all channels.
- Broader payment acceptance options and friendly payment processing terms.
Implementing these functions into an existing POS solution, or as a part of a new POS platform, will give you the required tools to build confidence in your contactless solution among customers and staff. These features will help you to construct a safe business environment and further build your reputation as a forward-thinking business.
Principle #2: Use Data to Make Meaningful Business Process Adjustments
Let’s focus on one of the most important tools needed to create and manage contactless options—data. It is one of the core pillars of your business, as it provides you with the information required to make optimal changes to your operations and strategy. And although your existing data management strategy may be operating well enough for your needs, the introduction of new data sources into your environment makes it necessary to implement the advanced technology required to maintain its usefulness.
The point of sale system you rely on must provide you with seamless data integration and management automation. These will work together to keep your business tasks organized, regardless of which contactless channels you utilize. Reporting and production monitoring are simplified and readily available using an innovative POS app, affording you with several new opportunities to broaden the number of customer engagements.
Principle #3: Utilize New Business Channels With Contactless Technology
Modern POS contactless machines serve to propel your sales model out into the world in a way that is safe and conducive to entering new markets. Online ordering and click-and-collect provide the quickest ways to advance into new areas of contactless offerings with the highest return on investment (ROI). They’re very closely related to each other, but each will present you with slightly different benefits.
In order to offer online ordering, you must first build a website that can handle the required functionalities. The best POS solution will offer easy-to-build website templates that fully integrate within your POS system, allowing all orders to be tracked and fulfilled with ease, and payments and receipts to be safely stored. Having fully integrated data and online ordering functionalities allow for improved and timely delivery and shipping options as well.
Click-and-collect requires that you have an online ordering process already established. And like online ordering, it is imperative to keep your inventory and menus updated and offer multiple forms of digital payment options. Advanced POS features will allow you to coordinate and track orders, items, and times so that safety, accuracy, and loss-prevention vigilance remains high.
Principle #4: Keep Customers Aware of Service and Product Changes
One of the most commonly overlooked aspects of offering contactless POS services involves customer awareness. Communicating changes to your operational approach is easy when you are interacting with customers face-to-face. However, some local COVID-19 restrictions may make getting the word out about your contactless options challenging. This is when you can lean on your POS data and new online presence to get the conversation started.
Using your POS data, you can mine for customer contact information and send them details of what the contactless experience will look like. Through this, you can communicate security protections, payment option changes, and how contactless interactions will affect loyalty programs. To broaden your audience further, you can offer promotions (such as referral bonuses) to expand the conversation to others who would be interested in the safety your business can provide.
Need Help Designing Your Contactless Point of Sale Machine?
Introducing contactless elements into your business is the logical response to the continued health concerns challenging our communities today. Powering your contactless point of sale machine requires a comprehensive understanding of all its components. It is here that utilizing the technical knowledge and business experience of a preferred POS partner like talech will give life to your solution and deliver safety to all parties.
In a period of change, talech has a number of POS solutions that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence.
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