Click and collect has become a very popular option for consumers. With access to their favorite businesses limited, click and collect has allowed customers to continue to use the products they enjoy the most. While a long-established option for restaurants, QSRs, and some retailers, this is a relatively new entry in the world of cafes. In trying to keep up with customer expectations, many cafe owners have been asking for guidance on how to click and collect properly in a cafe setting.
Cafes are a natural fit for click and collect options, which allows customer relationships to continue with a high level of safety and convenience even when access to the in-house experience is limited. There are several action items that must be examined and addressed before diving into offering click and collect services. By following these points of interest, you can rest assured that you have the foundation in place to successfully execute a click and collect strategy.
Is Your POS Solution up to the Task?
Undergoing a full technical review of your POS system and its supporting technology is the first place to start. Taking the initiative to steer your business towards click and collect services requires that your POS solution has the power and features to back you up, while providing an easy to understand ordering and payment process for the customer. The technology discovery process will serve to minimize your risk, while making sure that click and collect is a fit for your cafe.
There are four required technology features that a POS solution must have for click and collect services to operate at their fullest potential. These are:
- Cloud-based data integration.
- Data continuity from online and in-store presences on into the kitchen.
- Accurate tracking of order status for both internal and customer-facing purposes.
- An easy to use and understand user interface to shorten the learning curve.
These points are essential if you want to feel fully confident in your POS system’s ability to support click and collect. Should your current POS platform be lacking in any of these areas, there are affordable POS options that can help you address the necessary click and collect requirements. Also, and thanks to the evolving nature of POS technology, the implementation of a new POS solution can be accomplished quickly and with minimal inconvenience to your business.
Integrate Your Online Presence with Your POS Solution
Click and collect services are only as good as the ordering and payment platform and their ability to send accurate data into a POS platform. Modernizing your website may be required, especially if you want to take advantage of the latest payment methods used by your customers. Having an online presence that works seamlessly with standard web browsers and Android or Apple mobile devices is essential.
Simplifying the process of updating your online presence can be as easy as using your POS solution provider. You will want to work with a POS expert that knows how to integrate cloud-based POS technologies, including advanced data management and trending payment types, with online ordering platforms. This ensures that the orders you receive are accurate, and the customer can safely assume that their order will be accurately filled with your high-quality products.
Modernize How your Data is Used and Managed
With seamless data integration fully in place, you are ready to tackle the next challenge on the click and collect list: data analysis. With innovative cloud-based POS technology in place, you will have the ability to access all of your information from anywhere. The ease in which data can be analyzed gives you an advantage in seeing emerging trends in your cafe as well as being able to track orders in near real-time as they flow through your system.
Gaining the ability to perform live order checks is the most relevant piece of data management to a click and collect strategy. From a quality control perspective, you can establish alerts that notify you and your staff of orders that are exceeding your own order fulfillment expectations. Also, you can keep a watchful eye on the ingredients being used and the time it takes for an order to move from staging area to curb to ensure that your production is operating at optimal levels.
Your Kitchen Display System Will Make an Impact
Creating a high-tech mix of online ordering, optimized data management, and order monitoring are great fundamentals for establishing a successful click and collect service. Adding the proverbial cherry to the top of this technological masterpiece is the utilization of a kitchen display system (KDS). The modern KDS introduces new elements both in production automation and accountability, both combining to send your kitchen production to higher levels of precision and speed.
The KDS keeps the kitchen staff on target when filling orders. Ingredient lists, task lists, and even shifting order priorities, are all clearly displayed in an easy to read and follow format. The direct connection between a KDS and your POS system makes monitoring production and order status even more precise, building in an additional layer of protection against delays or incorrect orders. The KDS tool will be a non-expendable piece of technology that drives customer satisfaction skyward.
Interested in Learning More About How to Click and Collect Works?
The necessity of click and collect during COVID restrictions should not make you feel forced into going down this path. Instead, think of click and collect as a powerful new tool that can give your brand an extension of both reach and customer involvement. Seeking the advice of a POS expert like talech as a part of your click and collect discovery process will help you decide conclusively if click and collect is the right option for your cafe, and how to best implement it for your particular customer base.
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