It seems like business managers always have multiple jobs to do at once. You spend a lot of time managing your employees, vendors, and sales. A lot of your job revolves around putting out fires, too! In business meetings, backend operations such as accounting, taxes, and payroll usually take priority over discussions about the daily nuisances employees experience using your point of sale platform.
Surprisingly, your POS system can affect many aspects of how well you can conduct business with your customers. However, when you add cashless pay options to your POS it can immediately reshape the impression you give your customers about your store or services. By offering new and convenient ways to pay, your company demonstrates your commitment to invest in technology improvements for your business.
Making the Decision to Replace your POS
Cashless digital payment solutions open the door to making other changes as well. These are changes that improve shopping and dining experiences and add excitement to your brand. Some ideas to add a freshness to your business might include:
- Email marketing
- Promotional campaigns
- BOGO Offers
- Discount incentives
- Loyalty reward programs
The resource management features that cloud-based point of sale systems include can help sales and marketing managers rethink how they sell to their customers. For example, linking menus and special promotions to QR codes can reinvigorate customer interest, but you don’t have the option to integrate QR codes into your POS system display if you still have just a cash register or basic terminal server. Cashless pay technology opens new business opportunities and can potentially improve sales, not to mention refreshing your image as a modern business.
Manage Customer Wait Times Better with Cashless Pay
Cashless pay allows servers and associates to check-out customers faster, where old-school cash registers can make the check-out process a bit longer. With cashless pay, your employees can ring-up shoppers on the spot, helping them to avoid forming unsafe crowds in the check-out lane—an especially important consideration during COVID-19.
Contactless payment gives you a new management tool to help keep wait times under control. Wireless POS systems make the check-out experience more convenient for those customers dining on the patio or sidewalk, allowing them to easily tap or swipe their payment right at their table.
Better Customer Experience
Customers appreciate continuity. What can you do as a manager to make sure that it’s just as easy for your customers to complete an order in-person as it is online?
Every competing business has some form of internet presence. Most businesses have a website and those that sell products online must have some form of eCommerce integration. Even without a website, word of mouth about your business can travel through online reviews and social media.
Customers don’t want to experience any inconvenience when they’re ready to check-out. They want a payment process that’s easy to use and secure. Shoppers also want to feel confident that they’re going to receive what they ordered. Cashless pay POS systems shorten the payment process for visitors to your store. Your employees never have to handle customer cash or credit cards, which lowers the public health risks we face today.
Cashless payment data is encrypted through near-field communication (NFC). Paired with a fast data connection and strong wi-fi coverage, you get a seamless POS experience. People who use Apple Pay, Android Pay, or Google Pay won’t need to carry a wallet once you have cashless payment technology installed.
Cashless Payment Security Benefits
The COVID-19 pandemic has led to an increased demand for cashless payments in order to avoid handling cash and coins. Customers who are concerned about health risks are more likely to return to the stores and restaurants that take added precautions to ensure the safety of their guests. Contactless payments make it easier for servers to maintain a safe distance from customers, too.
Chipped (EMV) credit cards, digital wallets, and mobile wallet apps offer strong payment security for consumers. If you run a restaurant or retail store, you are likely aware of the nationwide coin shortages this year. Paying with cash isn’t always easy when you need to make change for customers. Plus, companies like yours already pay banks to provide the cash and coin denominations to operate their business. Rely less on monetary services from banks and save on fees with cashless pay.
How to Set-up a Cashless Pay POS
The point of sale experts at talech can help your business make the needed changes to your POS platform to implement a smooth, cashless check-out experience for your customers, wherever you may be, or whatever your industry. Remove the obstacles of doing business when you introduce a faster, more secure way to pay. talech’s POS solutions were designed with your specific industry in mind. They can help you to create a plan that will fulfill the needs of your store while simultaneously keeping your employees and customers safe.