You’ve got to give your diners what they want. Ambiance is nice and pleasant service inspires good reviews, but the non-negotiable part of any evening out is that the right dish, prepared in the right manner, arrives on the right plate without undue delay.
The digital era has offered all sorts of solutions to help you better run your restaurant, but any tech, no matter how impressive, connected to the process of making and taking orders has to prioritize delivering your customers the exact meal they crave.
To ensure that happens, a restaurant order taking app must include the following 5 functions:
- Meal modifications and variations
- Efficient, multi-point order delivery
- Happy hours, specials, and bundles
- Customer incentives
- Split items and tables
To take advantage of these digital app functions, you need a solution that seamlessly fits in with the flow of service. You should look for tech that makes it easier to run your restaurant your way.
Integrating Apps into Service
The leading restaurant order taking apps operate as part of a broader, all-in-one point of sale (POS) system. Such solutions are a mix of flexible, mobile hardware options—such as scanners, cash drawers, and payment devices—tied to a series of iPad-powered terminals that access the best of today’s business software via the Cloud. Essentially, your staff and customers use touch-screen tablets and tap-n-go tech to perform all the little functions that make up a night’s service, from reservations and orders to tracking inventory and earning loyalty points.
Your order taking app should sit within this setup as just another function of your overall workflow. When your staff takes a reservation, an order, or a drinks request, everything gets fed into the same simple system, shared across the same network, and recorded in the same business reports.
The purpose of digitizing your order taking process is to make it easier, more accurate, and more beneficial to your business.
That process begins with giving your guests the power to order and receive exactly what they want, no matter how precious the request.
1. Meal modifications and variations
Every possible addition, subtraction, alteration, and portion option available in your menu needs to be included in your restaurant order taking app. You can personalize the app to make the most of your kitchen’s capabilities, leaving your guests to enjoy vegan alternatives, a range of drink sizes, add or remove the onions, and have the steak prepared to their preference.
If you get it right, the same meal can be ordered and prepared in four different ways for a single table without the waiting staff having to set foot near the kitchen to explain matters. Comprehensive app options are the best way to give your diners exactly what they want.
2. Efficient, multi-point order delivery
The second phase of giving your customers what they want is to make sure their order makes it to the right part of the restaurant without any confusion. The leading POS solutions now include multi-point order delivery so that a single entry from a table can be duplicated across the specialized stations within service. A drink order goes straight to the bar, the steak order goes to the grill, the dessert order goes to the pastry chef, and the vegan instructions get copied to the waiters’ stations so that the floor staff can act in the dietary interests of their guests.
A service only goes as smoothly as the flow of information around the restaurant. The digital age means keeping everyone informed at the speed of an app.
3. Happy hours, specials, and bundles
Using a digital POS solution gives you the power to personalize service with your own unique ideas. The leading order taking apps include options to change the pricing of items as you go, and to bundle items together to introduce guest incentives. Rather than having to double handle your inventory by accounting for such changes at the end of the night, or even the end of the week, a POS solution can incorporate the financial changes as you go and balance your inventory in real-time.
The result is a Tuesday Happy Hour, rotating specials, or spur-of-the-moment offers for the regulars that are as financially responsible for you as they are attractive to your customers.
4. Customer incentives
Every business needs regular, returning customers to build a sustainable base for growth, and your restaurant tech should help you capture the hearts and stomachs of as many diners as possible. A restaurant order taking app helps by making it possible to capture and access customer information at any point of interaction. As all transactional information is shared across an all-in-one platform, simply entering a diner’s name should let you access information about their preferences and dining history.
With this information rapidly to hand, your staff can add a glass of a customer’s favorite red to their order or highlight the return of a special they previously ordered without breaking the natural flow of a conversation.
With the right loyalty programs, a brand-new member of staff can make a guest they’ve never met feel like they are dining with friends.
5. Split items and track products
While your guests don’t want to be bothered with the financials and the details of their dining experience, such facts are integral to the survival of your business. A restaurant order taking app should help you silently keep tabs on the economic side of things without troubling your customers. Such apps can seamlessly split bills and set up customer accounts, or manage the ebb and flow of table mergers and movements and track the performance of your staff without bringing any of it to the attention of your guests.
You can also use detailed live inventory tracking to measure matters such as keg and bottle quantities or the availability of specials and finite produce. The goal is to avoid making promises you can’t keep or weighing down the ambiance of a guest’s evening with matters of the wallet.
All of these must-have restaurant order-taking app functions are designed to give your customers the experience they want, so that they’ll return for another such evening in the future.
A Restaurant Order Taking App Improves Business
Taking advantage of an order taking app built into your digital POS platform improves your chances of pleasing your guests. It gives you the ability to deliver a highly personalized experience that inspires loyalty and repeat business. The functions listed above help achieve these goals and move the app from being a convenience into something you can’t live without.
The POS solutions designed by talech include order taking apps as standard because we know what a difference they make to your business. We devote our time to personalizing your app to create an integrated POS solution that levels the playing field.
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