Guide to Holiday Season Trading During COVID 19 Restrictions
As businesses face a holiday season unlike any before, business owners and managers will face a different set of challenges. We want to help provide all the support you need to best serve your customers. Whether it’s offering digital gift cards or providing Online Ordering for customers, there are a number talech features that may help.
Here’s our Top 10 checklist of things to look out for as you prepare for the holiday season.
1. Selling Your Products Online
With talech’s Online Ordering, you can sell online and help grow your revenues. As consumers turn to the internet to do their shopping rather than making real-world visits, you can easily set up a customizable website where customers can buy for local delivery or pick-up.
Our curbside pickup feature helps deliver a smooth experience for your customers while helping to reduce contact between customers and staff. Best of all, using talech Online Ordering is commission-free.
2. Inventory Management
Ensuring your are stocked with popular selling items and avoiding reordering slower selling items will help boost your revenue and cash flow. That is standard for almost every retail business, but it’s more important ahead of the increased holiday season demand. Facing a holiday season of unique challenges, make allowances for longer lead times and potential delays. Getting your orders in early just makes good sense.
Using talech inventory management tools can give you an instant view of your stock levels while our automatic alerts can prompt you to place orders when important products are running low.
3. Hardware Upkeep and Hygiene
Problems with hardware such as printers are especially painful during busy season, so if there are lingering problems, aim to get them solved sooner rather than later. Order receipt paper, gift cards or other essentials for keeping your business running smoothly well in advance as fulfilment may take longer than expected this year. Browse our Help Center to find quick answers to common issues or contact our Customer Success team for problems that need more assistance.
Due to the overall context of this holiday season, keeping your checkout area and Point of Sale clean are more important than ever. Tablet screens are durable, but prone to smudges. Screen protectors, available at any office supply store, can reduce smudging and make it easier to clean the screens with anti-bacterial products. Cleaning keypads, door handles and surfaces regularly is essential. Compressed air is useful for clearing dust off printers and various crevices in card readers, too.
4. Update Devices to Get the Latest Software Features
To get the most from your talech Register, it’s recommended to make sure the app is fully up to date. On iPads, open the App Store to update to the latest version. For Android tablets, updates are available according to the device model. You can find steps for your Moby Android device update here, while Poynt Android devices have auto-updates. If you need assistance with either of these, contact our Customer Success team or on 1-888-995-1998.
If your business relies on other apps and software, installing updates outside of peak hours should help reduce the chances of unexpected outages.
5. Appointment Scheduling
Your business may not rely on Appointment Scheduling, but during a holiday season that will be impacted by COVID restrictions, it benefit your business. Giving your customers definite time slots may help you deliver an improved customer experience.
Appointment Scheduling allows customers to view available time slots and services, and make bookings via a user-friendly, customizable customer-facing website. This feature gives you:
- Automatic reminders that can be sent via text and/or email
- Staff profiles and list services offered by employee
- A detailed appointment calendar with in-app and email notifications
6. Seasonal Staffing
If you have staff that you regularly employ on seasonal basis to help during busy periods, check in with them early to ensure they are available to work in the current environment. This year, it would be perfectly understandable if there were reasons or concerns they had which make them unavailable to take up seasonal employment. Ask questions now to avoid being shorthanded later.
For seasonal employees who are available to work, take particular care to train them on the social distancing and hygiene requirements which may have been implemented since the last time they worked for you.
7. Digital Gift Cards
Selling gift cards is a key revenue generator for many businesses during the holiday season and with reduced footfall, there is a chance of reduce gift card sales.
But with the introduction of talech digital gift cards, your customers can buy them easily from your online store. They are customizable and can be sent at a date and time of the customer’s choosing. Recipients can save the e-gift cards to their mobile phone e-wallet for easy usage in-store or online.
Time can be of the essence for shoppers during the holiday season so making the checkout process as smooth as possible is important. Digital receipts are one way. With email and text options, you can reduce paper and make it easier for them to keep track of their receipts if returns are necessary at a later date.
Secondly, consider minimum signature settings. The talech Register allows you to set signature requirements with minimum amounts. For example, only printing for receipt signatures on purchases of more than $20. These options assist with social distancing, reducing handling of paper and devices.
Thirdly, set your menu to view higher volume items first. From the Back Office, you can use Menu editing to reorder your highest selling categories to be first in order and provide faster access.
9. Online Ordering and Promo Options
Optimizing for Online Ordering
With Online Ordering, there are several tips to improve use of the menu and discounts. One way to make selections easier for customers is including pictures for your items. You can take eye-popping photos yourself, or assign stock photos. When you have the photos ready, you can add them through talech.com or the Register app. A good photo will catch your customer’s attention and possibly increase items per purchase.
> Adding images to Online Ordering menu
Discount and Promo Codes
Another way to increase traffic to your site is to promote it on social media. By using the menu Discount option for “Discount Codes”, you can create a code specifically for your business to share on social media. You have full control over when the discount is available and you can then send these Discount Codes to your Facebook followers and other social media during the holiday season to highlight specific promotions and offers.
10. Training Articles and Tips
There’s also an array of videos covering various features on the Register app. To easily locate articles, you can simply type a keyword in the search bar and it’ll display all relevant articles.