With the ever-growing competitive marketplace, now more than ever is the time to have lean, efficient operations. In the past, inefficiencies have been very easily tied to their source. However, with business operations becoming more complex by the minute, it’s not so easy anymore. For example in regards to the foodservice industry, what if you have a great team where everyone is pulling their weight, but orders are always 2 minutes late? Any delay in completing an order has a way of snowballing during rush hour, which can have negative effects on your customer retention.
To avoid this, dive into a deeper analysis and pinpoint the source of stubborn operational metrics that consistently fall short. A multifaceted solution can be found in the form of contactless point of sale systems, which also maximize social distancing and minimize public contact in a time when it is more important than ever.
Benefits of Contactless Point of Sale Solutions
What are some ways that contactless point of sale can improve sales?
- Quicker checkouts enhance customer service, streamline operations, and minimize employer-patron proximity (which is integral during COVID-19)
- Employees no longer need to keep track of customer cards on open tabs at bars.
Here are four other key ways contactless point of sale features can help you improve your sales revenue, operational efficiency, and quality control.
1. Email Marketing With Contactless POS
Cloud-based POS systems have robust email marketing software integrated into their menus that you can access from the display. They allow you to input customer information and build customer profiles in an email marketing database.
With this information, you can create a friendly email campaign which describes the extensive work your team puts into making sure they stay safe and healthy on visits to your store. You can use the POS email marketing feature to boast contactless payment and sanitation measures and offer a discount as an incentive.
2. POS Transaction Analysis
Probably the most valuable managerial benefit of cloud-based POS systems is the reporting services feature. You can extrapolate on sales data in many different ways and produce a report. In the case of retailers, the focus is specifically on point of sale transaction analysis. You’ll want to review the various data points associated with each transaction over a specific time period. Here are a few data points you might be interested in:
- Payment type
- Time of transaction
- Duration of transaction
- Credit Card (Y/N)
- Employee ID
- Sale amount
- First-time customer (Y/N)
Having reporting features available empowers you to gain more insight into customer preferences. You may consider extending an offer to customers that use near-field communication (NFC) “touch” payments at your retail store or salon.
Note: Remember to focus on analyzing one area of operations at a time if you want to use a report to make a management decision.
3. Employee Sales Management
If you are looking for a reliable way to reward your employees for exceptional performances, then you will need a way to produce a comprehensive report. Cloud-based, contactless POS systems for iPads accomplish just that. Run a report on sales by payment type if you want to know if your associates are encouraging customers to use Apple or Google Pay. You can also use a contactless point of sale system to track employee sales per hour remotely.
4. Wireless Order Management
The restaurant and bar businesses have relied on old-fashioned carbon paper for a long time, involving multiple copies of paper going to different points within the restaurant. The manual process of writing up orders and checks can not only be cumbersome, but can now pose health risks during the COVID-19 pandemic. Contactless point of sale systems combat health risks and streamline operations.
Paperless ticket dispatch to kitchen areas allows restaurants to put away paper tickets for good. When servers enter orders tableside, they are automatically routed to the correct service area wirelessly.
Fixed terminals with customer-facing displays (CFD) allow patrons to see the purchase flow as the order is being rung up without ever touching the screen. Wireless order management on contactless point of sale systems also improves customer service by minimizing the chance for human error when the order is being entered.
Talech helps businesses make the changes they need to become more successful in today’s challenging environment. Your point of sale system is the central hub for all sides of your business. Talech can show you how to unlock your business operations and give a fresh appeal to customers through contactless point of sale.
In a period of change, talech has a number of POS solutions that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence. Get your free personalized demo to see how you can benefit from talech POS.
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