Deepening the relationships you have with your customers is always on your mind. Crafting an inviting, positive experience for your clientele yields many benefits. If comfortable and feeling welcome, customers will linger in your store longer, improving sales conversions. Personalized attention makes them feel important in your eyes, and the trust developed as a result makes you a reliable confidant in their minds.
Customer trust is particularly important when they are out shopping for gifts. Selecting the perfect gift, regardless of the situation, can be daunting, to say the least. And while your staff can offer help, their assistance in most cases can only go so far. This is where having eGift POS features can really come in handy. They help your customers fill a vital need, and present you with business-building opportunities.
A Powerful Cloud-Based POS Platform is Required
Utilizing the full potential of offering eGifts in your business requires the unique features and functionalities that only the cloud can deliver. Choosing the best cloud-based POS solution for your business requirements starts with the general understanding of the most common foundational elements that must be present in any retail POS platform. These typically are:
- Advanced data management tools
- The ability to provide cutting-edge product performance analytics.
- An app-based interface with all business functions.
- Inventory management tools to develop precision automation and product controls.
- Features that support monitoring and improving sales conversion rates.
The eGift supporting actions that each of these features perform gives you the edge you need to further drive retail success. In addition to becoming a data-driven, highly efficient process, you will be presented with new offerings to meet the gift needs of your customers while giving you some exciting new ways to expand the reach of your brand.
eGift Tools Make Effective and Inexpensive Marketing Tools
Your regular customers know who you are. You are their go-to business for the products you sell and the quality customer service your sales team provides. But how about others in your community? What avenues are available to you in expanding the reach of your brand outside of expensive marketing campaigns or encouraging your regulars to vouch for you? These are areas where POS technology can come to the rescue.
The introduction of eGifts helps to solve your marketing pain points without having to increase your marketing budget or rely on intrusive ads. Making multiple gift options available through cloud-based channels spreads the word about your business just by the act of a gift being purchased. All gifts purchased will be of the same quality as you provide, presenting potential new customers with an exact replica of the high level of customer experience and personalization you provide.
Gift cards are ultimately the best channel for brand expansion. Any gift cards that are purchased and distributed will compel a gift card recipient to visit you to redeem their gift. You will realize an increased volume of traffic, and be able to let your engaging sales team and quality products work to make the gift recipient a new regular customer. Also, the ability to deploy an app with a cloud-based POS solution will open up multichannel opportunities for further customer engagements.
Multichannel Makes eGifts an Attractive Option to Shoppers
The use of cloud POS technology to manage your eGift programs opens up a logical path into a multichannel business strategy. When you think about it, this natural transition into the multichannel world should almost be considered mandatory. If the gift recipient is going to be receiving an eGift, they should also be presented with the option to use the gift in a digital space. Using your POS-provided app will allow you to easily make this option available.
Here is what this could look like:
- A frequent customer purchases an eGift but is unsure about how to deliver it to their friend.
- The friend receives an e-mail with a link that walks them through the easy installation of your app.
- Once the app has been installed, the gift recipient can set up a delivery address or time to pick up the item or make an immediate exchange in your digital storefront. This streamlines the process and makes a valuable great first impression.
Your app should make it possible to add digital gift cards into the recipients’ digital wallet for ease of use, both online or in person. Having the gift card in their eWallet provides three important services. First, it serves as a reminder that they have the gift card yet to use. Second, any remaining gift card balance will be easy to see. And lastly, the customer will be highly unlikely to leave home without their smartphone, which means they will have it with them should they drop in for a visit.
eGift POS Support Is Waiting for You
Adding eGift options to your already-enticing lineup of products and sales services is a smart move for a modern retailer. Consumers expect the businesses they frequent to stay on top of technical trends, which makes moving into the virtual shopping world a necessity to remain competitive. You must not only provide a way for eGifts to be purchased and sent, but must also keep track of gift cards, balances, and eGift exchanges as well.
Building the perfect eGifting process for your business starts with refreshing the background technology that is required to expand your brand presence into the digital world. A cloud-based POS software solution will give the precise blend of technical clout and intuitive apps that can be used to build out an enticing multichannel presence. In turn, this will give your eGift program powerful teeth that can be used to pull yourself towards the top in your retail sector.
Modernizing your business requires cutting-edge technology typically found in a next-gen POS solution. Jump starting your holiday sales is just the starting point, as talech works with you to keep the party going into the next year. Our goal is to let you leave your desk to mingle with your customers in confidence. Contact us today for a free demo and more information on how to bring cutting-edge technology to your customers.
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