As you probably already know, having the right tools in place to support your business is just as important as having a sound business strategy. This becomes especially important when you consider the impact that your technology-based tools can have. Shortened wait times, keeping popular items in stock, and the ability to accurately balance your books at the end of a busy day are just a few examples of how point of sale software online technology helps your business.
Introducing your business to an online audience is a requirement that has been thrust into the limelight due to recent global events. Participating in this emerging model means taking your point of sale software online in order to remain competitive. Evolving your business to have a more pronounced online presence will offer some very exciting opportunities for growth while presenting you with a few immediately evident benefits.
A New World of Mobile Business Options
Utilizing online POS software, or perhaps better referred to as cloud-based POS software, can be thought of as “cutting the cord.” Using mobile POS options, such as loading your POS app onto iPad tablets, presents your staff with endless opportunities to customize the consumer experience and add a special, personalized touch to each interaction. Mobile-enhanced experiences will boost your revenue because of improved conversion rates or an increase in services ordered.
Here’s how it works: a customer enters a store seeking a particular type of shoe and is greeted by a member of your sales staff. A quick browse of the shelf revealed that the right color was available, but not in the correct size. Without leaving the customer’s side, the salesperson opens your POS app on their iPad and searches for those shoes in the correct size to discover that they were just received. The salesperson sends a message to the stock room and an employee comes out with the shoes, satisfying the customer’s needs.
The freedom in which you can now operate is almost endless and allows you to manage customer service interactions from a variety of angles. Mobile POS options will lighten the amount of hardware you must maintain, give you the ability to securely store important data, and present you with an app that will allow your customers to engage with your brand at any time. This opens the door to multichannel options that make convenience and safety the number one priority.
Online Features Present Multichannel Options for Any Business Type
Moving your business operations into the cloud gives you several advantages that utilize mobility technologies. One of these is the ability to create a multichannel option for presenting your business and its brand out into the world.
When talking about online shopping, one typically thinks of behemoths like Amazon and Walmart. However, cutting-edge POS technology has brought many of these same experiences and intuitive interfaces to small and medium-sized businesses. This allows for the creation of a robust online experience that can be just as easy and familiar to use as those offered by the corporate giants of the world. Best of all, this can provide your business with decisive advantages regardless of your industry.
While the retail advantages of multichannel options are very well known thanks to Amazon’s success, there are advantages in different industries across the board. Some of these include:
- Restaurants can present online menus for advanced ordering, takeout, or delivery, and can accept online table reservations. Bars and taverns can present drink specials, book event reservations, or host virtual events, such as trivia nights.
- Salons gain an edge by automating appointment bookings. These businesses can also gain insight into trending styles and allow customers to request accessories such as specific hair colors in advance of their appointment.
- Mobile businesses, such as food trucks, can offer an interactive schedule and map so customers can follow them on their daily routes. Daily specials and up-to-the-minute menus can be posted in their app to encourage ordering ahead or contactless pickup.
Broadening your reach while deepening your current customer relationships can help you sail smoothly through the ups and downs in today’s uncertain economy.
Contactless Options Expand Business Capabilities in a COVID-19 World
Perhaps one of the most important aspects of having online features in your point of sale solution today is the ability to provide contactless options. These are made possible by the ability to operate your business from within the cloud. Your business can highlight the strategies taken to help protect your staff while allowing your customers feel safe during in-store interactions. With cloud-based technology at your fingertips, you have impactful options available for immediate use.
Contactless ordering can be accomplished via a mobile app or by using tablet-based kiosks. Food and beverage businesses use this technology to allow customers to place orders on mounted kiosks near an entrance or table. Ordering through a mobile app gives customers the ability to view your latest menu and schedule an order, even after you have closed for the night.
Developing a contactless strategy would be incomplete without the ability to offer flexible delivery or pickup options. Curbside pickup has been a trendy avenue for retailers and food-based businesses alike and can be easy to coordinate with the right set of online POS tools in place. Even the complex coordination of deliveries and available drivers, as well as monitoring non-cash tips for correct distribution, all happens seamlessly in a powerful point of sale software.
Start Building Your Point of Sale Software Online Today
Leveraging advances in POS technology must include diving into how you want to project your brand voice into the online world. Building an attractive and intuitive online presence requires you to have the right set of POS tools in your pocket. You get one chance to make an impression online and in order to make it count, you must avoid the guesswork in creating a seamless experience. This is where the value of having an experienced POS partner pays off.
In a period of change, talech has a number of POS solutions that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence. Get your free personalized demo to see how you can benefit from talech POS.