If you were like the majority of restaurant owners, at this time last year you were enjoying full tables, a healthy waitlist, and were struggling to find ways to serve more customers. Much of this has changed, and somewhat drastically when March roared in like a lion in the form of COVID-19 and the preventive measures many local governments took to slow its spread. With the end of or severe redistricting of dining room seating capacity, many restaurateurs needed a new way to stay in business.
While the financial losses have been crippling in some cases, there are reasons for hope. There is a way that your restaurant can take on these challenging times head-on, keeping your margins in the black and your staff employed. Successful restaurants that have implemented contactless delivery options have seen their revenues return. In many cases, this has driven a new wave of restaurant dining that shows no signs of ebbing, and it starts with contactless delivery.
How Does Contactless Delivery Work for Traditional Restaurants?
It is a rare occasion to hear a traditional, sit-down restaurant refer to its delivery options as a key selling point in its marketing. This has quickly changed with the arrival of COVID-19, making it imperative that you join the crowd in offering contactless delivery options. While it may seem that your restaurant business model may not align with these new service options, it is actually fairly straightforward to make the required changes to make contactless delivery work for you.
Here’s how it works. Using modern POS technology, orders come into your point of sale system using an app or via a phone call. Payment can be instantly accepted and is securely processed and stored in your POS system. Meanwhile, the order is automatically sent to your kitchen display system for fulfillment. Once those tasks are complete, your wait staff boxes it all up and alerts your delivery driver, who in turn picks up the items and delivers them to your very hungry and now satisfied customers.
Building your Contactless Solution Starts with a Capable POS Solution
The introduction of contactless delivery will help to align your business to COVID-induced business changes, but only if you have the right technology in place. Tracking multiple orders, being able to accept online payments, and the ability to offer an app and online menu are necessities in creating an intuitive and positive contactless experience. In order to build a smoothly running, customer-centric experience, you need to have innovative POS technology at your fingertips.
The POS solution you have in place must provide you with several features that should be considered mandatory for contactless operations. The most important of these features are:
- Cloud-based functionality and data storage
- Seamless integration of data from all areas of your restaurant.
- The ability to utilize and deploy an app for internal and customer-facing engagement.
- Manage and initiate delivery coordination.
- The ability to utilize multichannel business options to present menus and specials while facilitating ordering and rewards programs.
You will notice that these functionalities are largely interconnected and build on one another. This makes it imperative to avoid piecemealing a POS system together and instead focus on introducing a POS software solution that can provide you with a one-stop solution. In turn, you gain a cutting-edge tool that will reduce the stress on your staff and yield stronger relationships with your customers, both regulars and new.
The Nature of Contactless Delivery Is to Build Relationships
Having the right tools in place allows you to focus on helping your customers make the most of this challenging time. You have the ability to make menu changes and have confidence that these changes are reflected almost instantly in your app. Staff will then have to make fewer embarrassing calls that put customers on the spot to make order changes, and the improved accuracy of your order management will almost eliminate the need to get clarification from customers.
Using intuitive technology in your customer-facing app eliminates menu confusion by clearly presenting pricing for meals and up-charge items. Payment and tipping are simple and can be done through digital wallets or manual payment entry. Delivery can be coordinated, so customers can make requests for immediate delivery and on into the future. These abilities all work to present a high level of service to your customers, showing that you understand and care about their well-being.
The Most Important Aspect of Contactless Delivery Is Safety
Using POS technology provides you with a number of options that, when presented to a customer, will make their experience with you easy and enjoyable. The seamless way orders can flow from the time they are placed, through preparation and packaging, and then out the door for delivery can be executed with a high degree of precision with a capable POS platform in place. Customers can monitor the progression of their orders and have complete control over the delivery experience.
The importance of developing a contactless delivery strategy has grown into a deafening roar, which is why you cannot afford to postpone your move. The POS consultants that talech can provide have developed a contactless integration strategy that is based on real-world scenarios. This way, you get more than just a technology expert, you get a high degree of business acumen and restaurant wisdom that sets you up for success, both for today and beyond.
In a period of change, talech has a number of POS solutions that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence. Get your free personalized demo to see how you can benefit from talech POS.