A key part of your success to date has been your flexibility in adapting to changing business climates. But what happens when the world is turned upside down and you find yourself on a path that must be cut with minimal guidance? Is your business equipped with the required tools to continue to operate without sacrificing the quality of the service you provide? How far can you go to guarantee the success of your employees, staff, and yourself?
COVID-19 has forced businesses to think on their feet about things they would not have even imagined a year ago. Restrictions that vary from business to business, and location to location, have very few common threads. However, social distancing and limiting the contact that your business has with customers is a solid common denominator to build up from, and can actually start to help you attract new business when you have the right technology in place.
Introducing contactless order and payment options to your customers is fully dependent on having the right POS system for the job. Your POS system must offer a few crucial features in order to make the transition from an in-person experience to a contactless experience smooth and easy to execute. This means that customers must feel like a welcome part of your brand, and your technical platform must be easy for them to use in order for this to be successful.
Leveraging Your POS App to Build a Friendly Contactless Experience
The entire contactless process starts and ends with your ability to place an app into the pockets of customers and employees alike. In the contactless world, the app that gets deployed from your POS solution will be the primary point of communication between your business and a customer. Having this interaction be an easy, naturally flowing engagement will help you to solidify your brand as one of the go-to businesses within your community.
Here is just one step-by-step example of how the contactless process could work for you using a POS-provided app:
- A frequent customer is looking to purchase a pair of shoes in a particular style, but the print indicating this has worn off. Noting the recent changes in how you are allowed to operate in the community, the customer notices on your Facebook page that you now have an app.
- The customer downloads the app, and with a few quick taps can now view all of their purchasing history with your store.
- Using this information, the customer scrolls through their past orders and finds the style of shoe.
- A few taps later, and a new pair of shoes are now sitting in their virtual cart. They press the order button, enter the required payment information, and wait for a confirmation from your end.
- Less than an hour later, you notify the customer the shoes are ready to be picked up. The customer confirms this, provides an ETA and details about their car, and arrives at curbside pickup to get their brand new shoes.
The transaction is simple, seamless, and keeps you, your employees, and your customer safe.
Adding Online Ordering Options Easier Than You Think
As the above scenario shows, it can be easy to make your inventory of products and services available for viewing in your app. But getting the most bang for your technology dollar will require having a POS software solution that can dynamically update changes in inventory directly in the app with a minimum of manual intervention. This becomes especially important as you move into the multichannel sphere of operations, as it can quickly become unrealistic to “man the phones” 24/7.
The best POS software for supporting contactless interactions and online ordering will have seamless data integration between your inventory and sales data, and the app your customers use. This provides you with the ability to have the inventory your app represents to be as accurate as possible. The confidence that customers will develop in your business as a result of this elevates your reputation and expands the reach of your brand.
Though long thought of as the realm of retailers, businesses in the foodservice industry can also utilize the latest online ordering technology to take a competitive edge. Presenting your menu online, and making frequent customer rewards easily available, allows your restaurant or QSR to add an entirely new avenue in how you operate. An advanced POS solution will also allow foodservice businesses to add next-gen delivery coordination, making it a one-stop software solution.
Align Contactless Payment Acceptance to a Payment Processor
An important, yet often forgotten, aspect of adopting a contactless strategy is ensuring that your payment processing can still be accomplished at a minimum of cost or security risk. There are also the considerations around the types of payment you can accept, some of which may not be included in your current payment processing contract. You need to have your payment processing in full alignment with the types of payment your customers prefer.
This is where the importance of choosing the right POS solutions provider can make the largest impact. Many POS vendors will offer packaged payment processing with the solutions they provide. It is up to you to select a POS provider that can present you with multiple payment processing options that include the ability to change as business needs dictate. This way, your customers will be assured that their preferred method of payment will be accepted by you.
Build Your Contactless Order and Payment Model with an Experienced POS Professional
Taking the time to design a contactless ordering process on your own may lead you down the wrong path. Not only must you keep yourself well versed on emerging POS technologies, but you must also read between the lines when choosing a POS solution that comes with an easy to use app and presents you with flexible payment processing options. These all work to take the stress out of any interactions and helps you to build an enticing business model.
Finding an experienced POS professional to guide you through this process will yield multiple advantages. Your POS consultant will know where to look in terms of streamlining processes and will ensure that you have the technology in hand that allows you to build and execute a competitive, head-turning contactless business model. Your brand voice will become stronger, and customers will approach you with the confidence that you can deliver.
We at talech want to assist customers that have been financially impacted by COVID-19, in light of restricted movements in cities and towns across the country. We have launched a number of initiatives to help customers during this time. Click here to find out more or reach out to our Support Team at firstname.lastname@example.org
Want to learn about contactless payments?
Get your free Demo