Your point of sale equipment can be so much more than the site of the final customer transaction. It can become the hub of an entire system designed to increase the frequency and value of those transactions.
There are opportunities to increase revenue throughout your salon from the products you sell, to the quality of your service, and the talents of your staff. Your salon point of sale system should enhance all of those qualities into a more efficient, more creative, more impressive business that deserves the loyalty of its customers.
There are four aspects of your salon you can target for improvement by expanding your POS solution:
- The Customer Experience
- Customer Incentives
- Precision Inventory
- Online Revenue
Expanding your POS system into these areas is like holding a mirror up to your salon so you can see what works, what doesn’t, and what needs to be highlighted to maximize your revenue.
The 2020s Approach to Salon Service
A salon point of sale system is supposed to bring out what’s best about your business. It follows the 2020s tech trend of discrete, mobile hardware powered by all the potential of the internet. It’s an all-in-one platform for your front-of-house and behind-the-scenes needs that can be accessed from your phone, built around an iPad, and used in touch-screen simplicity by your staff.
The “all-in-one” part really is the key. You can replace your register with an iPad that has the software do all the necessary sales features, like discounts, tips, and taking bookings, and the customizable hardware to print receipts, take cash or cashless payments, and scan products.
It reduces your register to a sleek little iPad that is discreet enough to be tucked away within your ambiance until it’s needed. This gives you the power to focus your salon around any configuration of chairs, mirrors, waiting areas, products, and demonstrations.
This, however, is just the register upgrade version of a salon point of sale system. To really start making improvements on your bottom line, you need to explore those four key aspects, starting with some 2020s improvements to the customer experience.
The Customer Experience
Using a digital POS system lets you expand the role of your sales devices into the broader realm of your salon so you can improve the way your customers enjoy your service—hopefully inspiring them to return, and with their friends, for more. The iPads that operate as points of sale have all the functionality and flexibility of a mobile computer, which gives you the opportunity to hand that potential to your customer.
You can make the transactional side of things more visual and easy to understand with a customer-facing screen, or you go further and give it to your client as a form of entertainment and interest. The entirety of the internet can be streamed through these devices, and you can tailor that supply to highlight your services, your ideas, and a history of your salon.
Finally, you can maximize the comfort of your customer by making the financial side of matters frictionless. You can add hardware to your POS system to cater for any of the contactless, cashless, even cardless options now available, you can make payments from the customer’s chair with mobile devices, or you can skip the process altogether and create customer accounts with personalized invoicing.
Ultimately, your POS solution can help you shape the entire experience to the customer’s preferences.
The leading salon point of sale system providers now include customer loyalty features as standard. The availability of customized cards, accounts, and incentives lets you create something unique that gives a customer reason to return.
From your POS terminal you can quickly record a customer’s details, capturing valuable information about how often they visit, how much they spend on average, and their preferred services, products, and staff.
The process creates added value for both of you. The customer gets a personalized service that delivers exactly what they want, and you get to streamline your service by supplying only products and services you know are going to be sold, and sold often.
This smarter way of catering for your customer’s known desires is a key part of the way a salon point of sale system can increase revenue. As your POS solution connects every app and business tool into a single platform you can readily analyze how each piece impacts the bottom line. With now standard data science features you can see which services attract the most interest, how these preferences change over time and season, and find out exactly who your most loyal customers are.
You can use this information to spend less on products that don’t move, and more on those that do, including the little niceties your suppliers can push from time to time.
Inventory management can become a key component of your overall business as you gain greater control over your spending. You can increase revenue by increasing the accuracy of every dollar you invest.
That accurate spending carries over to the perhaps the most important of new POS innovations, online revenue. Every business needs an online presence nowadays, be it as a source for additional sales, a way to improve bookings, or just to give potential customers an introduction to you, your team, and your atmosphere.
A quality salon point of sale system will include support and maintenance for your online presence so you can effectively translate your in-store feel to the digital world. The business leads and additional contact point an online presence provides can make a big difference to your bottom line.
What is more, the internet is what makes a digital POS system work. By storing everything online, you, your team, and your customers can access what is needed to make the most of your working hours from anywhere in the internet-connected world.
An internet-powered POS solution makes it easier than ever before to make a profit from your salon smarts.
Build a Better Business with a Salon Point of Sale System
When you get a digital POS system contoured to you and your salon, it gets easier to make money. The inventory and data science features mentioned earlier can be accessed from any of your personal devices so you can work where, when, and how you want. You can automate purchase orders and supplier transactions to reduce the stress of day-to-day maintenance, and you can hand over online access to staff rosters and HR responsibilities to your team members so they can start to look after themselves.
In addition to all the fancy tech advantages a POS expansion can provide, the most impactful improvement on your revenue sheet may come from the time and peace of mind it affords you. With greater control over your salon and better use of your productive hours, you can make your business better by connecting your ideas to your customers.
The POS solutions available through talech can transform the way you run your salon. With innovative sales reports, fully customizable metrics, and an all-access platform you gain greater control over your business than ever before. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.