Keeping up with a steady stream of customers may make it feel as if you are on top of the world. Each customer represents more revenue for your till, and as long as your staff is hustling the line will keep moving, allowing more customers to be served. But what if this long-accepted model of operation is no longer serving you? What if there was a way to quicken the pace of your line, minimize stress on your staff, and create a windfall of revenue, all at the same time?
The introduction of self-order kiosk POS terminals into fast-food restaurants, QSRs, and cafes are well documented and have yielded positive results both financially and in brand reputation. Turning onto this path for your own business requires a thorough examination of all of the kiosk POS options that are available today. This allows you to construct a kiosk self-ordering system that helps to drive more traffic through your doors.
Standalone POS Kiosk Terminals Blend the Traditional with the Innovative
The most accepted and visualized form of a self-ordering kiosk is the free-standing box that greets you at the entrance of a McDonald’s. Designed to match the company’s logo and colors, this form of the kiosk has served well for many businesses. This design model allows a customer to walk up to it, place an order on the screen, and submit payment at a touchscreen terminal that is easy to see and use. All aspects of the transaction are recorded and sent to the appropriate areas.
The integration of many POS processes and the seamless ability of the POS to process this information in the background while the customer waits for their order is more than just magic. It is all a part of an integral POS solution that rapidly synchronizes data and provides a lag-free experience to all of your staff. This gives your staff the freedom to focus on getting orders and customers out the door and builds customer confidence in your ability to deliver.
This form of kiosk POS does have its drawbacks. These systems typically do not easily integrate into a mobile app, which as the COVID-19 crisis has illustrated, can be a revenue saver. The size of these makes the kiosks very difficult to move, putting additional emphasis on getting their placement perfect from the start. Lastly, standalone POS kiosks are harder and more expensive to maintain, making them a poor choice for a budget-minded business to use.
Mounted Tablets Can Bolster Overall Traffic and Sales Versatility
Tablets allow you to take advantage of most of the benefits offered by standalone POS kiosks, but with some exciting twists. A mounted tablet takes up very little space or can be used for line busting by a tablet wielding employee. Using tablets for your POS terminals requires you to have a robust POS solution in place, and will include the ability to use and deploy an app. The use of an app gives your brand a robust presence, and it can be leveraged in other ways to support the customer.
An app allows you to enter into the world of online ordering. As we saw with COVID-19, sometimes local restrictions can limit the way that you conduct business. Arming yourself with the ability to place an app in the pockets of your customers helps you to step up your game. Some customer favorites, such as the ability to place future orders or coordinate delivery, all work to improve your reputation while lessening the stress on your staff.
Tableside Ordering Greatly Improves Meal Delivery Speed and Accuracy
An oft-forgotten element of using self-ordering POS kiosks is the ability to simply mount a kiosk at tables or in booths. This provides a limited, contactless environment and removes the need for placing kiosks in any traffic areas. These also provide you with the ability to easily adjust to social distancing requirements and to provide improved sanitation during events like the COVID-19 pandemic. This lessens the stress and further safeguards the health of staff and customers alike.
Tableside ordering provides you with the ability to improve the customer service experience in other ways. Customers can place and pay for orders without having to stand at the counter or wait for a server to come by. The advanced nature of POS systems will allow you to instantly upgrade the menus they see, ensuring that the options being presented to your customers are all based on accurate and up-to-date information.
Your customers will have the ability to track the status of their orders while seated and can take advantage of the wait time to view upcoming specials or their customer loyalty rewards. Tableside entertainment can also be provided, taking away some of the angst that comes with long waits. Through this, you achieve a perfect balance of ensuring the safety of all parties and of giving control of the dining experience over to the customer.
Let Self Order Kiosk POS Terminals Work for You
Implementing kiosk POS terminals is a decisive step forward in the way you operate your business. As consumers continue to evolve and expect a more contactless experience, you must continue to stay a step ahead. While not all POS kiosks are created the same, developing an understanding of each option and determining the best fit for your business scenario is vital in achieving success. Not only must your kiosks be strategically located, but they must be intuitive to use as well.
Bending the ear of an experienced POS consultant will help you in determining the right course to follow. They will guide you onto the POS kiosk path that best fits the way you do business. Operating as a valued partner, they will provide in-depth training and go the extra mile in supporting the POS system that your business relies upon. They will build for you a POS solution that maximizes your profit margins while ensuring the safety and comfort of all parties.
Our years of POS experience and small business expertise makes talech the choice to make when seeking to modernize how you operate. We step through a variety of POS options with you to build an inviting and efficient POS kiosk solution that you can be proud of. Contact us today to get started on the road of process optimization and customer enticement.