A digital point of sale system is a very impressive way to make very practical improvements to your business. When you learn how to use POS system features correctly, you can maximize your time, resources, and customer exposure to create a better business life.
You just have to keep your eye on the end goal. POS systems introduce highly visual, highly accessible features that make life easier, but they should also produce a practical result. Those visuals, for example, should pique customer interest, leading to improved sales. Similarly, POS solution inventory management features should let you better leverage your resources. On the list goes.
Once you learn how to use POS system features throughout your business, you can make a practical impact on your bottom line.
Getting Started: Where Does a POS System Fit?
A digital POS system can become the center of your entire business, and if you want to streamline management down to an app-sized solution, it begins at the customer transaction. Today’s POS solutions are a mix of easy-to-use hardware and cloud-supplied, accessible-everywhere software—both of which are delivered through a low investment, no maintenance subscription arrangement.
Inside your outlet, a new POS solution will replace your traditional registers with iPad-centered digital hubs. These hubs are connected to a customizable range of printers, barcode printers, scanners, cash drawers, and flexible payment options to handle all the sales transactions.
The system should make it easier to process sales events from basic scan, display, and pay options to accurately logging customer loyalty information. Meanwhile, every item that passes through this new visual point of contact is captured by connected business software that gives you all kinds of practical advantages, including:
- Creating digital advertisements
- Improving customer incentives
- Merging the online and in-store
- Maximizing inventory
- Accurately tracking sales
- Tying everything together
The advantages begin with the eye-catching potential of highly visual POS hardware.
Creating Digital Advertisements
The POS exchange is your final chance to make an impression on your customer. They’ve already decided on a purchase, so you know there’s interest in what you’ve got on offer. You can maximize that interest and incentivize their return by using the multimedia potential of a digital POS solution to make one lasting impression.
Alongside the display of basic sales information, you can display items from your full catalog, advertise upcoming events or social media connections, promote the benefits of your customer loyalty program, or share facts and storylines about your business, wares, and vision that deepen the customer experience.
Improving Customer Incentives
The customer experience is rapidly becoming the most important part of retail. According to research, 49% of shoppers report having made impulse purchases because they were given personalized service. Developing customer incentives such as loyalty programs, discounts, and bundled products allows you to stop competing on price or range and instead earn regular patronage through the customer experience.
A digital POS solution has features to manage all those kinds of unique customer experience promotions. What is more, the resulting information and opinions generated through regular customer feedback give you direct contact with people you know are likely to buy your products.
Merging the Online and In-Store
Every business is improved by having an online presence. There’s no replacing the tangible excitement of the in-store experience, but many customers will first engage with your business online. If you learn how to use POS system online features, you can drive shoppers through your doors.
Again, the answers are practical. An online presence lets you display all your products not just the ones with a pleasing place in-store. If you make this information available through your iPad POS hubs in-store, you arm your staff with quick, positive responses to customer queries about alternate sizes, shapes, and styles.
Importantly, this online information can be linked directly to your in-store inventory so there’s never a doubt of what is available right here, right now.
If you’re a retail or service owner/manager, you understand inventory is a constant balancing act between demand and potential. A POS system “how to use” assessment is incomplete without stressing how you could improve your inventory by going digital. Firstly, everything is connected. Every purchase order, every sale, every discount, every return is logged across the same system and linked to create a live picture of your holdings—and this works just as efficiently across multiple stores as well.
With the customer-facing digital catalog mentioned above, an up-to-the-minute product count, and data science advantages we’ll get to in a second, you can take full control over your inventory and maximize every purchase dollar you spend.
Accurately Tracking Sales
Data science was once the domain of high-end retailers with global customer bases to worry about. Now, thanks to the low overhead subscription availability of POS solutions and the cloud delivery of advanced software tools, you can incorporate it into a business of any size.
The process is more about integration than any great scientific process. With a solid POS solution, you get instant reports on everything that’s gone through your outlet, from the purchase order to the final sale, from the mark-up you placed on the product, through to the staff member that closed the sale.
With this information you can see exactly how each decision results in a practical bottom-line impact.
Tying it All Together
As with all things digital in the 2020s, much of the POS advantages outlined above can be fully automated. You can place set-and-forget order thresholds on products, link price reductions with sales figures, or highlight product movement directly following a marketing promotion.
Furthermore, because everything is delivered through the same digital platform, you can access it from anywhere, at any time, through any internet-connected device.
The practical benefits there are easy to spot—work when you want and where. You can even delegate some responsibilities to further reduce your working burden. Staff management, for example, can be opened up to the staff themselves so you don’t have to mess around with tip allocations, roster changes, or holiday schedules.
The flow of effects from such a practical improvement to your working life are hard to overstate.
How to Use POS System Features to Achieve Your Goals
Digital POS solutions are flexible, affordable, and fully customizable. You should be able to create the perfect suite of tools for your business simply by listing the features of your enterprise and ticking off every connection as it’s made.
Technology isn’t about flashy multimedia imagery or touch-screen dynamics—although those are very nice to have. Instead, 2020 technologies such as POS solutions should provide practical results for your working life, and a partner like talech will help get you there.
When you partner with talech for your retail technology needs, we devote our time to identifying your business challenges. We use this information to work with you to apply an innovative POS solution that levels the playing field. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.