The fluid and fast pace of the typical QSR can leave even the most organized owner’s head spinning at times. Add to the mix COVID-19 restrictions that have in some way or another changed how you do business, and you may find that your downtime has evaporated into dreams. Thankfully, it doesn’t have to be this way, thanks to cloud-based POS technology that can expand access to your brand while keeping your staff and customers safe.
Having a well-designed QSR point of sale system to help you handle sudden business transitions will give you an edge. The next-gen features that a cloud-based POS solution provides allow you to turn business transitions into positive trending margins. These new functionalities make your business model more resistant to external events that you cannot control. And, you not only gain more options to keep your doors open, but you can keep staff employed throughout troubling times.
Online Ordering Ensures the Safety of Staff and Customers
Recent developments in our world, in particular the COVID-19 outbreak, has forced business owners to take a step back to see where they can make the customer experience safer for all parties. The best QSR point of sale system will present you with a number of options to help ensure the safety of your staff and the customers you service. This is best accomplished through the use of innovative POS technology that can help your business seamlessly transition to an online ordering platform.
The perfect POS scenario for a QSR business is to possess the ability to add integrated online ordering quickly and without bugs. Your online ordering system must be intuitive and easy to use, as well as being flexible in terms of how the customer can receive their orders. This must be accomplished by allowing all parties to remain socially distant. You must also understand that many people will be stressed, therefore making it important to limit the anxiety caused by interacting with your business.
Click and Collect has Arrived to Food Service Businesses
Many of you in the food and beverage industry may be unfamiliar with the term “click and collect.” This term refers to a retail strategy that allows a customer to purchase an item online and for later in-store pick-up. This omni-channel oriented strategy has helped many small retailers manage to stay afloat despite local COVID-19 restrictions. This proven methodology translates perfectly into the standard QSR model of operation.
Giving customers an organized and well-planned option to phone in an order for pick-up has been in place for some time. However, many of the QSRs that were already accepting phone-in orders did not have a tool to organize how the orders flowed, nor did they present their customers with an easy way to place an order online. The introduction of mobile POS technology into the QSR business environment has changed all of this, giving QSR owners more options than they thought possible.
Building a Mobile POS Solution that Welcomes Customers
Creating an operating strategy around online ordering or click and collect requires that you not only have solid technology backing you up, but that it is easy to use by all parties. A mobile POS platform will deliver the power of innovative POS technology while giving you the full advantages of utilizing cloud-based technology. This gives your business a couple of important opportunities to pique your customer’s interest regardless of the impact of any economic transitions.
Taking advantage of a POS-provided app is the smartest and most intuitive way to entice customers to participate in click and collect. This app will have a direct connection to your POS system, allowing orders to flow with ease from the time the order is placed until it is picked up. Customers can monitor the progress of their order to better time their arrival or can place an order for future pick-up. This method cuts out the middleman and keeps the ordering process fully transparent.
A second click and collect method that can be used is to coordinate with a third party ordering service or app. These options, such as Cake or Joe, also allow customers to place orders via a website or an app, but with one key difference: they may not be fully compatible with your POS software. This will force you to either create a manual process to add some or all order and payment information into your POS solution, or to add a secondary system.
Build the Perfect QSR Point of Sale System for Business Resilience
Sudden changes in the business world are inevitable, and many times these events are beyond your control. Taking a step back and pausing for a deep breath is much easier when you have flexible tools that you can lean on. The tools that come as a part of a powerful POS software solution will give you the ability to rapidly change direction while maintaining an inviting and safe way for your customers to interact with your QSR.
As the COVID-19 crisis has shown us, you must add a hands-free approach to your QSR operations. Adding collect and click via a robust online ordering solution is a proven strategy that can keep your QSR humming regardless of the world’s business climate. Creating an effective design requires an experienced hand at the helm; one that has both deep levels of POS technology knowledge and years of modern business wisdom.
We at talech want to assist customers that have been financially impacted by COVID-19, in light of restricted movements in cities and towns across the country. We have launched a number of initiatives to help customers during this time. Click here to find out more or reach out to our Support Team at firstname.lastname@example.org
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