Click and collect is the practice of ordering and paying for goods online and picking them up in person. It was a growing trend in retail even before the COVID-19 crisis, saving time at grocery stores and providing instant satisfaction to people who don’t want to wait on or pay for shipping. Now it has spread to the restaurant sector as well, where it has saved many businesses by allowing them to feed customers while in-restaurant dining was closed.
Managing click and collect ordering presents a few challenges. Click and collect requires extra steps in the workflow and new procedures for fulfilling orders. However, many of the details of handling these orders can be worked out as the system is being set up when you are using a modern, cloud-based click and collect order POS system.
Click and collect, which is often referred to as BOPIS (buy online and pick up in-store) in retail, offers other advantages as well. For retailers, these advantages include impulse sales that commonly occur as the customer comes in to pick up the ordered item. Picking up items may also save businesses money on shipping, depending on store policies regarding shipping. For restaurants, click and collect has provided a way to remain active. This sales strategy may remain popular for a considerable time to come while operating restrictions last and possibly afterward as well.
Setting Up Your Click and Collect Order POS System
A successful click and collect service looks different for retailers and restauranteurs, but certain elements will be the same. Advance thought is required for the physical aspects of pickup as well. Pickup locations and possibly parking spaces have to be designated. Additional signage may be required to guide customers to the right location, and employees may need additional training in procedures to fulfill and distribute their orders.
A cloud-based POS system should provide several functions that are necessary for click and collect:
- A branded website with a click and collect option
- Integrated payment options
- Order management
- Automatic notifications
- Online registration that allows the customer to keep secure payment information in the system
Built-in internet capacity is a major advantage because of the simplicity it provides. You will be able to set up (or migrate) your website and have it ready as soon as you launch your POS. You will also save considerable time and effort troubleshooting, both because of the readiness of the POS and the customer service your POS system provider should be able to provide while you get your website up and running.
Click and collect for retail
One of the biggest differences between restaurant and retail click and collect is the timeframe. While a restaurant customer is likely to have their order fulfilled within minutes, or at a time they designate, retail purchases may take a longer and possibly unpredictable amount of time to fulfill. Because of this, it is a good idea to use email for coordination. Order confirmation and pickup notification are essential. If the item has to be shipped to the store, you may choose to keep the customer abreast of its progress as it makes its way. If the customer does not pick the item up promptly, reminders will be necessary.
Click and collect for restaurants
Restaurants face unique challenges when going online. These begin with customizing the website, as the experiences (décor, interactions with waitstaff, even aromas) it replaces are usually more pronounced than in stores. This requires new strategies for engaging customers and ushering them through the ordering experience—in other words, superior web design.
Click and collect is more intricate in restaurants for a number of reasons.
- A delivery option may be present as well
- Payment needs to be confirmed before the order is entered into the kitchen display system
- Order management needs to integrate on-site and online orders into the workflow
- Advance ordering (in the morning for evening pickup, for example) is an option
- Receipts and confirmation need to be provided
- Order tracking is also an option
Click and collect lets restaurant staff distribute orders without handling payment, saving a few minutes on every order.
A Modern POS System for Modern Business
In today’s operating conditions, a click and collect order POS system is crucial for many businesses’ success. If you are using a legacy POS system, click and collect is just one of the ways that a cloud-based POS will change your work life. A modern POS offers you inventory management, staff management, analytics, and a host of other features that you may have incorporated into your current POS system haphazardly or that you treat separately.
Cloud-based POS systems are highly customizable. They can streamline and improve your workflow without disrupting the practices and routines that you have established to meet the specific needs of your business. You can sign up for a free demo to see for yourself.
We at talech want to assist customers that have been financially impacted by COVID-19, in light of restricted movements in cities and towns across the country. We have launched a number of initiatives to help customers during this time. Click here to find out more or reach out to our Support Team at firstname.lastname@example.org.