The integration of contactless business features has been slowly ramping up across most industries. For small businesses, the promise of line busting and giving staff greater leverage to adapt to increased customer volumes has been a key selling point. However, the current COVID-19 situation has forced many businesses to examine a contactless approach not just to improve efficiency, but to keep the lights on.
Affordable, contactless POS options—in particular kiosk POS systems—are available to help businesses adapt to the “new normal.” Using these will go beyond simply keeping your business open; these advanced technology features will broaden the reach of your brand voice beyond what you have imagined. These, when combined with the limitless possibilities available in any cloud-based technology, will help you to thrive in our current business environment.
Seamlessly Integrate Kiosk POS Functionality into Your Business
Introducing kiosks into your business can be as simple or complex as you make it. While self-standing kiosks are the most recognizable type of kiosk experienced by the consumer, smaller footprint options, such as mounted iPads, have quickly gained traction. This unobtrusive, aesthetically pleasing option is simple to use and features an intuitive UI so that even your most technical illiterate customers can easily maneuver throughout the system.
The portability of a tablet-based kiosk gives you the ability to mount these in vestibules, directly inside of your entrance, or even outside. You can easily remove the iPads when you close for safe storage, or to areas where you want to encourage traffic flows or social distancing. However, it’s not all roses when it comes to physical kiosks, especially where COVID-19 is involved. Not only may you be restricted from allowing customers into your business, but sanitation concerns can develop as well.
Kiosk POS Downsides May Outweigh the Positives
The downside to implementing kiosks is that they still require physical touch. To be completely safe, you have to wipe them down after every use. Also, the technology and knowledge required to wirelessly connect to these kiosks for interaction may be beyond the abilities of some of your customers, not to mention the effort involved. There must also be the ability to use contactless payment types for payments, which may further alienate a number of potential customers.
So where can you turn for a truly contactless experience for your customers to have an experience that is easy to use and safe for all parties? It depends. In less restricted cases, you will probably be just fine using strategically located and movable, iPad kiosks. However, in more restrictive cases, you may find yourself needing to create a virtual kiosk to drive sales and to maintain a high quality of product and service offerings to your customers.
Adding Online Ordering Gives You a Contactless Kiosk Solution
A cloud-based, modern POS solution will give you the ability to reach your customers through the convenience of an app. Utilizing this app to its fullest potential means to leverage it for the use of a virtual kiosk, thanks to online ordering. The advanced features that an online ordering solution can provide you through your app are breathtaking in how flexible and engaging they can be for your customer base.
The seamless ability of your POS solution to deliver consistent data to all areas of your business allows you to present an accurate representation of your inventory or available service times. Inventory and schedules can be effortlessly synchronized across all aspects of your business, presenting an accurate, real-time view into what you have available. This makes it easy for your customers to place orders for delivery or for curbside pickup, keeping them and your staff safe.
Using Advanced Data Analytics to Stay Ahead of the Curve
With businesses now heavily reliant on online ordering, keeping a proactive state of mind is more important than ever. Leveraging your POS data will give insights into developing situations within your business. For example, you may find that a top-selling product on your shelf or menu gains very little interest when customers place an online or kiosk order. As such, you can quickly emphasize its availability through a special, or place the item on mothballs until things return back to normal.
You can compartmentalize your data as well, allowing you to use the current situation to drive your business offerings. Meanwhile, you can still retain and analyze the differing, in-person purchasing data on its own for when you can return to normal operations. The advanced reporting ability of a modern POS solution will allow you to seamlessly mix and match these data points, but without jumbling it all up, through its capability to create a data sandbox when executing reports.
Let the Experts Build your Kiosk POS Systems
Developing the right kiosk approach for your business is something that is best left to the expert consultants at talech. We take into consideration more than your business needs and requirements. We look deeply into the always-changing regulatory landscape to develop and implement a solution that fits your business like a glove while keeping you compliant with local regulations. We also work to ensure that your kiosk solution is built with the future in mind; powering you towards the top of your field.
We at talech want to assist customers that have been financially impacted by COVID-19, in light of restricted movements in cities and towns across the country. We have launched a number of initiatives to help customers during this time. Click here to find out more or reach out to our Support Team at firstname.lastname@example.org
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