Your clothing retail store should be as creative as the products it contains. Your vision is the key selling point, after all, so you should be able to spread that influence across the entire shopping experience.
Digital point of sale software for clothing retail outlets is the way to unleash that unique creativity. Flexible, customizable, and streamlined to place your business tools into the convenient smartphone and tablet technologies you use every day, digital point of sale (POS) is the 2020 way to do business.
10 Things You’ll Love About POS Software
POS software is a group of technologies. It is a way of modernizing your business, service, and customer experience functions into a single coordinated platform. It saves you time and money by combining and analyzing accounting and ordering tasks, and then lets you put a personal touch of every product display, marketing offering, price, and customer interaction.
Here are 10 things you’ll grow to love about upgrading your clothing retail outlet to a digital POS platform.
1. POS Goes with Everything
One of the key ideas behind adopting digital point of sale software for clothing retail is to put all your business tools into one platform. With a single password, and from any internet-connected device, you should be able to make purchase orders, check live sales data, manage your staff, and monitor online customer interactions.
Linking all your accounting and management tools like this gives you a more accurate understanding of what matters most when generating revenue.
2. Cloud Convenience
You get the integrated service mentioned above by investing in the cloud. This third-party online data storage and software management plan gives you access to the best business tools at a subscription rate, removing the need for expensive outlay or specialist IT knowledge.
You can access the platform from anywhere your personal devices can get online and work how and when it makes sense for you.
3. Customizable to Your Vision
The fashion industry is defined by personal style and vision. To create an immersive customer experience, you need to express your uniqueness through your store and your offerings, not just your products—the platform for your clothes should be as creative as the garments themselves.
The leading POS solutions include a host of customizable features, including barcode printers, loyalty program software, bundled product offerings, and complete control over discounts, refunds, and marketing promotions that give your customers an experience they can’t replicate elsewhere.
4. Variations in Every Size, Style, and Color
As the thrill of shopping rides on the potential of finding something perfect, few customers can resist the urge to tweak that almost-there discovery. Digital point of sale software for clothing retail can indulge this fussy hunt by presenting all your style, size, color, and seasonal variations in an online format. Using an iPad as a dual register and multimedia service, you can walk your in-store customers through your complete inventory without having to overcrowd your shop front with piles of repetition on a theme.
5. Online Is an Essential Not an Accessory
While nothing can compete with the immersive shopping experience of running your hands through racks of in-store fabrics, even fashion houses need an online presence these days.
More than 60% of purchases begin online regardless of whether they result in an electronic or in-store purchase. The internet is how many people first learn about your brand.
A POS solution worth the investment should include an online avenue, and the support to maximize its potential. Whether you use the service to add an online revenue stream, to display your entire catalog, or to entice a customer indoors with a hint of your unique ambiance and vision, you must have a website that works.
6. An Impressive Customer-Facing Display
Most modern point of sale technology now centers around a multimedia display as the final transaction focus. Replacing your old cash register with an iPad or similar multimedia interface—still connected to a cash drawer, of course—expands the potential of the payment process. You can use this display as a simple follow-along guide to the financial of a transaction, or you can show promotional images and impulse selections related to the products being purchased. It’s one final chance to add a little value to the customer experience.
7. Automate the Mundane
Using a digital POS solution allows you to push responsibility for some of the more repetitive aspects of clothing retail management on to your artificial assistant, You can automate basic purchase order accounting functions so that you don’t have to remember to replenish the employee coffee every month or periodically get in more hangers.
8. The Real Data Science Advantage
Of course, 2020-standard POS systems can do a lot more number crunching than just topping up your supply of black markers each month. Real-time reporting can provide insights into your outlet that result in practical actions. Since all your sales and purchase data is linked within the cloud-based platform, this information can be combined and analyzed to tell you what sells, when, and who’s buying it. You can get reliable feedback on promotions and staff performance and learn to better serve the customers that appreciate your fashion vision.
9. Payment Options Customers Will Appreciate
Frictionless payment is a hallmark of 2020 retail. Customers have more options available to them than ever before, and each has their preference for both safety and convenience. You need to be able to supply as many of those connections as possible without complicating matters at the point of payment. A digital POS system should come with the flexibility to accommodate a range of hardware and software options and give you the chance to shop your business around among the financial providers. Don’t get locked into a financial agreement just because you like a POS performance.
10. Ready to Work
Above all else, point of sale software for your clothing retail outlet should be easy to use. The trend toward iPad interfaces and a single cloud-stored access point should add touch-screen simplicity to running your business.
The right solution will be easy for your staff to learn, rewarding for your customers to access, and give you the flexibility to run your business your way, on your terms, at any point in your daily life.
When you partner with talech for your point of sale software clothing retail technology needs, we devote our time to identifying your business challenges. We use this information to provide you with an innovative POS solution that levels the playing field. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.
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