As a business owner, you may ask yourself, “How do I know what steps to take to connect my store to people online?” A robust point of sale (POS) system has a unique way of integrating inventory and sales into a digital space that extends the presence of your store to customers. Without the right reporting tools, it can be hard to know enough about how people shop for your products. Reporting tools mean that you can gain new insight into how to increase sales.
It’s vital to investigate abandonment rates if you know what causes people to exit a shopping cart rather than completing the purchase. You can improve sales and the online shopping experience when you can study patterns in consumer behavior and online ordering statistics. Robust point-of-sales systems that are available now provide many more features that can help you to make better, more timely management decisions.
Historical Trends in Online Ordering
eBay was an early leader in creating a large global marketplace for buyers and sellers. Then, Amazon revolutionized the online shopping industry across the US and then the globe through mass supply chain fulfillment. The large Chinese based retailer, Alibaba, accomplished a similar level of success across Asia.
While most small businesses will never need to go global or process thousands of orders per minute, owners can still learn a lot from historical patterns in online ordering statistics, especially considering that “retail e-commerce sales worldwide are forecast to more than double between 2018 and 2023, surpassing 6.5 trillion US dollars in 2023,” according to Statista.
Many consumers are becoming accustomed to browsing any product and buying most things online. They are coming to expect speed, convenience, and an appealing online shopping experience. As a small business owner, it’s essential to become aware of these trends and come up with creative ways to capture a new audience of shoppers that may never step foot inside your store to make a purchase.
Shifts in Online Ordering Statistics for Restaurant and Retail Due to COVID-19
The closure of restaurants, bars, and retail shopping due to the COVID-19 pandemic has caused some swift changes in consumer shopping behavior and the eCommerce landscape:
Image Source | BigCommerce
It has also left business owners scrambling to become compliant with new municipal sanitary and CDC regulations. Many have had to quickly figure out how to stay afloat without the revenue contributions they always relied on from foot traffic.
COVID-19 restrictions have turned many casual dining restaurants into fast-casual. Fast-casual stores are becoming quick-service restaurants (QSR). Customers order nearly all their food with a third-party delivery service or online order with pick-up. People that dine at home can also order wine or beer and have it delivered separately or with their food orders. Bars prepare food orders but with wine and beer delivery only.
Apparel shopping, of course, continues only online or at a reduced capacity in many states. If you don’t have online ordering statistics yet, now is the time to make such an implementation with your POS. Having these supportive tools is how businesses are competing for customers and uncovering new opportunities to improve sales volumes.
Specialty Goods and Services Online
As mentioned earlier, Amazon has revolutionized how customers buy everyday household goods. How are you using online ordering statistics to revolutionize how your business operates? Is the ordering process streamlined enough?
The scale of operating capacity for Amazon now allows customers to make requests for 2-hour deliveries on many items. Grocers have even gotten into that business model. You can also create a grocery list and pay people to shop for you with Instacart. Demand has increased with so many people restricted to staying at home and avoiding crowds.
While you may not sell groceries, white-glove services enable customers to peruse large selections to have alcohol delivered and even cannabis in some states. The customer demand is there. The creative tricks come from using online ordering statistics to get a more focused sense of how to connect with and supply to them.
Putting POS Supportive Tools in Place for Online Ordering
These are daunting times for many millions of small business owners. However, single owner restaurants are learning to optimize how they receive orders and deliver them fresh and quick to their customers. When so many businesses are running at a reduced capacity, the last thing a manager wants to think about is taking on a new expense, large or small.
Investing in a POS that does customer resource management (CRM) and can help you consolidate and make sense of online ordering statistics can help you to fine-tune your business operations. Talech provides the tools that give you the visibility needed to increase the output of your restaurant’s kitchen. If you’re in retail, you can also receive supportive reporting tools and software that can be highly-customized to retail-specific concerns. Whether you’re a restaurant, bar, or retail shop, talech POS helps small businesses ramp up productivity with more orders placed online and bigger transactions than before, without straining resources.
We at talech want to assist customers that have been financially impacted by COVID-19, in light of restricted movements in cities and towns across the country. We have launched a number of initiatives to help customers during this time. Click here to find out more or reach out to our Support Team at email@example.com.
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