Planning out retail visual merchandising is part artistry and part marketing strategy. If you already boast strong brand recognition, then your goal is to keep your image fresh and create an enticing showroom where shoppers want to keep buying your products. Even if you’re a newer brand, your carefully planned visual merchandising directive can help you to achieve the consistent sales numbers you desire.
Much of your store’s revenue growth is predicated on how well you know your target customers. Having accurate and up-to-date market research data cannot be underestimated. It’ll help you to know not only what the current trends are but will also help you to identify established trends that have now become passé or disappeared altogether.
Once you have a clear directive and solid analytics, you can begin to better plan how best to connect with shoppers visually once they’re inside your store. These are a variety of approaches you can take, and you can evolve your strategy as you begin to learn more about retail point of sale visual merchandising. Here are some starter tips to help you to better display your products and create more integrated and effective planograms for your store.
Encourage Shoppers to Make Impulse Buys
The purpose of point of sale areas within your store may seem entirely predictable. Your customers follow the sign to the register and along the way pass attractive and enticing displays that offer last-minute opportunities to pick up fantastic items.
Ask yourself the following questions:
- How am I maximizing the sales counter space, back wall displays, and endcaps that shoppers pass by as they complete their purchasing journey?
- Are there ways in which I can drop visual reminders of sightline props at the point of sale counter?
- What else can I do to make the check-out process one that customers will enjoy and feel immerse in?
Consider choosing a point of sale system that allows you to add digital messages and photos with sale prices for upsell items.
Use POS Display Power to Enhance the VM Directive for Your Store
When you work on your visual merchandising directive, at what point do you integrate the role of your POS display? That can be a tough question. POS systems aren’t traditionally considered an essential contributor to the merchandising strategy for most retail stores. That’s fair. Only in the recent history of retail have POS displays become powerful selling tools themselves. With the right POS that is correctly configured, you can really elevate the ambiance of your store. Upsells are part of the customer journey and an important driver in inventory turnover.
Make Your Store Fixtures and POS Display Work Together
You do a lot with fixtures throughout your store. They come in various heights, shapes, and sizes. Some hang from the ceilings or walls while others sit on the floor. Whatever the case may be, fixtures make up a massive part of the creative materials in presenting products to your customers to buy.
If fixtures have a significant influence on store ambiance, why not take snippets of appealing props and mannequins to encourage impulse buys retail point of sale visual merchandising? A well-equipped POS with a customer-facing display can do a lot to increase the average ticket size. With backlight colors and images, you can create a BOGO free or discounts.
Don’t forget to keep everything neat and uncluttered. You don’t want your customers’ eyes to feel so overwhelmed that they just move on without taking the time to look. The key is to create something so visually appealing, they can’t help but look more closely.
Find a Visual Merchandising POS Solution for Retail
Point of sale registers aren’t at all what they used to be. Most of the history of retail involved very few ground-shifting changes to what it means to ring up a sale and bag goods for a customer—at the end of the day, after all, retail is an exchange of money for goods. However, in today’s visually driven economy, retailers have to focus more on how to capture customers’ attention and incentivize them to add to their shopping cart.
Retail point of sale visual merchandising plays a crucial role in achieving higher sales per customer. A properly integrated POS solution brings the check-out counter into the storyline of what’s on display in the rest of the store. Talech retail POS provides such solutions. Check out the demo here.
You want shopping in your store to be the best experience possible, and retail point of sale visual merchandising helps make this possible. When you partner with talech for your retail technology needs, we work to provide you with an innovative POS solution that levels the playing field. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.
