Opening the doors in the morning is always a special time. Your business is at its cleanest, your staff is refreshed and ready to go, and you have the clear slate of a new day bringing with it an air of excitement. You have carefully worked to keep things feeling new and inviting to anyone who walks through your doors, but what if there is something that you missed? What if there is one small piece of the puzzle that is causing your passion to not reach the eyes and ears of your full market?
Many businesses make the best possible effort to understand their customer base. Unfortunately, that oft-repeated phrase, “You don’t know what you don’t know,” may ring true for you at some point. This is where using the advanced features of point of sale system sales and marketing functions come into play. These daily functions will help you to see past any obstructed views to give you a clear picture of how your marketing efforts should be targeted.
Data, Data, and More Data
The importance of data in marketing cannot be emphasized enough. The truest form of marketing knowledge is directly dependent upon the quality and quantity of information that your POS system captures. You also need to have an effective way to manage and analyze this data as well, including the ability to access your information from anywhere. It is important to know, however, that even when you have the best POS solution in place, your job is only just beginning.
Cutting-edge data analysis is great, but what are you looking for? What is it that you need this information to help you achieve? Developing a data strategy needs to be the first thing you do, as it serves to build a foundation for sales tracking and marketing strategies. Business type plays a role in this as well. For example, retailers may need to place less of an emphasis on granular unit sales than do those operating bars and restaurants.
How you use your data will form the hub of how you plan your business and marketing strategy. Are you looking to create a personalized shopping experience through the use of individually targeted promotions? Or are you simply looking to get your brand identity out into the world as much as possible? In order for a marketing approach to work well, you need to lean on the right data to steer your marketing efforts in the right direction.
Maximize the Impact of Customer Enticing Campaigns and Promotions
With data analytics readily available in your pocket, you can now start to see where your marketing ideas will have the biggest impact. Examining customer information and running customized reports allows you to see into their minds. What items are they viewing online? Does a customer tend to make purchases in one particular color? Do your customers lean towards physical gift cards, or is the trend shifting towards digital gift cards?
Answering these questions allows you to determine what your marketing campaigns will look like, and who specifically you will target. For example, if your male customers purchase 80% of the gift cards you sell, or account for 65% of your online sales, a promotional campaign focused on those targets will drive sales. The data you obtain through your daily sales will, in turn, drive your promotions to higher levels of success.
Your marketing promotions can be made very granular, allowing you to establish alerts to trigger sales promotions during individual holiday shopping seasons for the items that most often land in the carts of the customer. Also, when you blend sales statistics to preferences stored within a concisely managed loyalty program, you can achieve a high level of personal engagement that would be hard to achieve without having next-gen POS functionalities at your disposal.
Ensuring that Your Products and Services Are Up to the Task
Nothing is more embarrassing than placing a product or service on sale and then running out of that product or service booking options. Another important benefit of using next-gen data analytics as a part of your marketing efforts is that you can easily head off these embarrassing moments off before they can happen. While the marketing options and customer targets will vary by business type, there are some important steps you can take to keep the sales coming.
Retailers have perhaps the most difficult challenge to address. A retail marketing strategy must have the right amount of products, and that has to include preferred sizes, colors, smells, and so on. This makes the personalized approach to marketing ideal since you can target smaller segments of your customer base with precision offerings. The high level of detail this involves is easily handled by your advanced data analytics and keeps those shelves full.
The owners of restaurants face their own unique set of challenges when generating marketing promotions. A typical restaurant marketing strategy also heavily relies on the use of POS data to develop an understanding of its typical customer. It also must delicately balance making menu and atmosphere changes to attract new customers, while keeping things familiar and comfortable enough to retain existing customers. Effective use of your POS data, and the ability to rapidly generate real-time reports, gives you the best of both worlds.
Looking for Help with Point of Sale System Sales and Marketing?
Marketing is always at the forefront of thought for the typical business owner. Accurate marketing strategies require the perfect blend of solid data, custom reporting, live monitoring, and the technology to bring it all together. You must also balance legacy marketing factors such as word of mouth with a next-gen personalized approach to increasing traffic into your business. How well are you equipped to handle this on your own?
Developing in-depth knowledge around how emerging business trends are impacting your marketing strategy requires an experienced eye. The business and technical expertise that talech delivers gives you the tools you need to drive your point of sale system sales and marketing to new heights. We work with you not as a vendor, but as a trusted partner to ensure that you achieve the best results possible. Reach out to us today for a free demo and more information on how to bring cutting-edge technology to your customers.