Streamlining operations is the name of the game for small business owners looking to maximize profits. You already understand just how important it is to have a solid foundation of technology to back you up, but might be wondering just how much technology is needed. The cost will most definitely be a factor, but you also don’t want to skimp on advanced software features you cannot operate without.
Achieving the perfect balance between a feature-rich POS platform and your budget can easily be simplified. Before you begin your search, start by determining your business needs and see where they fall into the options below. This will help you to determine which POS option will give you the best ROI while delivering the cutting-edge technology that can promote your brand and bolster sales growth.
Modern Terminals Provide a High Tech and Low-Cost Solution
The standard POS terminal/card swipe device combination has been a time tested option for retailers for decades. While legacy POS terminals do not stack up against modern POS platforms, you can still enjoy the best of both worlds. Advancing technologies, such as touch screens and mountable iPads, have allowed small retailers to retain the simplicity of the POS terminal but with cutting-edge features added for good measure.
In addition to the introduction of space-saving, aesthetically pleasing hardware, using a terminal-based POS solution delivers some technically exciting options. A cutting-edge system will open up the possibility of adding new payment types. EMV or tap cards and digital wallets are easily added to your list of accepted payment options. The higher levels of security and additional flexibility make your retail store more attractive in the eyes of a consumer.
Taking advantage of your new, modern look will only go so far unless you utilize the backend technology of modern terminals as well. Centralized data storage makes it easy to quickly pull up customer information, enabling sales staff to view a customer’s purchasing history. Your sales staff can use this to develop a personalized shopping experience, initiate a return or exchange using an e-receipt, or make accurate recommendations.
The Mobile POS Option Turns Consumer Tech into Business Tools
The driving force behind innovative business tools today is consumer expectations. If a customer wants to Facetime a friend in your dressing room to get an opinion about an outfit, this same customer will expect you to deliver service offerings that are on par with what they have in their pocket or purse. As the impact of mobile technology grows in our personal lives, it must also be allowed to flourish in your business.
The introduction of tablet-based POS solutions and cloud computing has put some exciting options at the fingertips of modern retailers. The use of mobile POS, or mPOS, solutions will give you an app that allows you to access all areas of your business from the convenience of your smartphone. You can monitor business performance using advanced, cloud-based data reporting, and make rapid adjustments remotely or while on the sales floor.
POS tablets can be detached and be carried around the store by your sales associates to serve customers next to your shelves or dressing rooms. Quick product lookups can be initiated without leaving the customer’s side, allowing staff to easily order an item of interest in a size or color you do not have in stock. With these tools in your pocket, you easily deepen customer loyalty and realize vast improvements in retail conversions.
Omnichannel invites Customers to interact with you Around the Clock
Another POS technology platform that is being driven by the consumer is the development of an omnichannel presence. Developing an omnichannel strategy requires that you take full advantage of the functionalities offered by the cloud, integrate these into an easy to use app, and seamlessly blend it all into one, singular brand. This crucial blend of POS technologies makes it easy for you to develop a better and well-targeted customer shopping experience.
Enhancing the customer experience through the use of omnichannel is simplified with the right tech in place. Having an mPOS solution in place is a must, as is having accurate and accessible transaction data. This allows you to present the strengths of your retail brand to the world in an easy to use app and allows customers to make product selections or place special orders long after you have locked up for the night.
It is important to consider your interactions with omnichannel platforms when considering this point of sale option. What items are you likely to view and compare online before going into a store? Are there any items you would prefer to order online, versus making an in-store purchase? Asking these questions, as well as gauging the comfort level of your customer base in using an app, will help you to decide whether or not omnichannel POS is right for you.
Expert Advice about Point of Sale Software for Small Retail Business is a Click Away
Determining which of the three important types of point of sale software for small business will work for you is a tough decision. Many aspects of each of these blend into others, making it more likely that you will select a well thought out blend of all of these. You have perfected your business strategy, so you can figure this out on your own. But why should you divert your time from your customers to research the ins and outs of modern POS technology? With the right POS solution, you will not only gain the software that can transform your business, but also an entire team of experts ready to help you implement your system and continuously support you as your business grows.
Partnering with talech gives you more than just our team of expert POS consultants. You gain our volumes of retail business experience and the wisdom we have developed blending cutting-edge POS technology into small retail shops. We work with you to understand your challenges, your expectations, and your goals, to leave you with a flexible, game-changing technical platform to run your business from behind the scenes. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.