The transition for retail sales from only brick-and-mortar businesses to the necessity of integrating eCommerce certainly didn’t happen overnight. Though business owners have been creating an online presence for themselves with websites for quite some time now, customers couldn’t always place orders online 24/7 (or at all!) or view that their order was processed. But once electronic credit card transactions became instantaneous with high-speed internet, and EMV technology followed not too long after, making transactions more secure with chip readers, it was inevitable that retailers would have to adapt.
Ecommerce is a global industry worth nearly $4 trillion, according to eMarketer. The shift to shopping online been magnified exponentially with the dominance of companies like Amazon, Alibaba, and eBay. Despite the success of these giants, small and medium businesses still remain crucial in communities; however, they need the right solutions for implementing complete retail POS eCommerce integration. Megaretailers have paved the way with technology that now can also allow smaller outfits to sell directly to customers who may never actually set foot in their stores.
Retail POS eCommerce Integration Requires Comprehensive Sales Management
What does your current POS do to help you generate more sales for your business besides receipts and running totals? Consumers increasingly want more mobile shopping and browsing options with their tablets online. As a retail business, it’s a smart move to adapt to changing consumer behavior to remain competitive. Choose cloud-based retail POS option so you can:
- Engage with first-time customers for repeat business
- Demonstrate your brand creatively to long-time customers
- Attract new customers through referrals and special pricing
Since more customers are shopping online, it’s crucial to have the necessary tools to adjust your sales strategies to compete in that growing market. For example, a POS can help you easily create customer records with their email addresses and phone numbers when they sign-up for exclusive offers you create.
Robust inventory controls allow for tighter cashflow management. Product mix reporting gives you quick insight into changes in supply and demand, item-for-item. Tracking seasonal sales volumes and offering specific holiday promotions online to your target markets are all ways a POS can work to your advantage. You’ll also be able to adjust your employee schedule based on real sales data to adjust staff work assignments during peak hours, even when you’re not present.
New Market Opportunities
Markets can mature for even newer products very quickly. You may have a great new product that would sell better online than in-store, but you need to test it. Developing new online sales strategies based on in-store data to expand visibility through digital marketing and social media channels is possible with the right data in your toolkit.
Concerned that items are being sold in your store without the change being reflecting in your inventory for online shoppers? A POS with eCommerce integration has real-time inventory tracking. Your customers can even place orders online then pick them up in the store if they don’t want to pay for shipping or wait in line.
Contingency Planning for Unexpected Store Closures
How much time do you spend thinking about contingency planning for your business? By comparison, state and federal laws require you to pay taxes and follow employment laws. City ordinances include fire code and business licensure to operate legally, but what happens if you can’t open your doors due to an emergency?
Cloud-based retail POS eCommerce integration gives you options to make sales during undesirable circumstances despite building emergencies or public health fears, such as COVID-19, which abruptly forced the closure of retail stores nationwide.
Retail POS Ecommerce Integration Solutions
When you integrate retail POS and eCommerce, you gain a powerful, centralized operations management tool. Your average POS system gives you inventory tracking and sales while standalone eCommerce has shopping carts, checkout, and shipping options.
Retail pos eCommerce integration has advanced inventory management that allows you to analyze revenue by brand, department, and product category. Auditing tools make inventory audits less of a hassle. All this new information will also help you more easily run clearance sales on products that are no longer selling well.
Reimagine Your Retail and Ecommerce Business
Countless options are available for you to try as a business owner in search of an eCommerce solution. The first step, of course, is to avoid any “free” software packages. The next step is to be cautious about purchasing boxed POS software from a store or online. Pre-packed software doesn’t have many customizable options or reliable support. One-size-fits-all becomes a challenge for many business owners to find what they need to work for their specific store. Others allow you to customize but don’t include advanced sales and analytical reporting.
Providing POS systems you can trust that can integrate easily with your shop’s unique eCommerce needs, talech also gives customers added peace of mind with a team of experienced, dedicated point of sale support experts who are always available to help you explore the huge range of software capabilities to streamline every aspect of your business.
When you partner with talech for your retail POS eCommerce integration needs, we devote our time to identify your business challenges. We use this information to work with you in applying a solution to provide you with an innovative POS solution that levels the playing field. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.