Taking pride in all you have accomplished with your business is understandable. You have carved out a niche from the competition, and have a favorable reputation in the community. Your staff works diligently to help your customers, and you have the time to invest your efforts into expanding the reach of your brand. So why should you consider making a revolutionary change to your business model, if everything is working great as it stands?
Our business world is rapidly being defined by the overall availability of goods and services. Consumers are driving businesses into a model that makes 24/7/365 availability a requirement, and there is no longer any excuse to delay developing your own multichannel business model.
Defining What You Need to Design and Implement a Multichannel Approach
As you begin the process to move towards a multichannel approach, you will be required to conduct some self-discovery tasks. You need to develop an accurate understanding around which processes must be a part of a multichannel business approach, and which will not be compatible with this business model. We have created this short checklist to help you through the initial process.
- Evaluate the use of the Cloud in your business processes, in particular within your POS solution.
- Determine if online resources, such as appointment bookings, staff scheduling, or delivery options are right for you.
- Will this require a complete business plan re-write, or can your current plan be refreshed to reflect the change in strategy?
- Are your business processes friendly with different mobile options, such as apps or a website?
- Can you automate your core business processes so that customers can interact with you after hours, without assistance?
Answering this short list of questions will create a foundation from which you can approach implementing multichannel solutions. Building up from this will require different items depending on your business type, but there is one key essential that helps to ensure success regardless of your business type: the implementation of a cutting-edge, all-inclusive, POS platform.
How Does an Innovative POS Solution Drive a Multichannel Approach?
Utilizing a multichannel approach will only give you the benefits you seek if you have the right technology in place. The software that runs your business must be Cloud-based, have the perfect blend of support for mobility and in-place transactions, and must be able to seamlessly interact with all other areas of your business.
Having a top-notch POS system in place helps you to achieve this by giving you an integrated platform that allows you to centrally manage all areas of your business. This system gives you built-in flexibility and around the clock app-based access, both for you and your customers. There are specific areas, depending on your business type, where these in-depth options can provide you with features to help drive your specific multichannel needs forward.
Multichannel Offerings Have Matured in the Retail Space
Thanks to the Amazon business model, the multichannel strategy has bolted to maturity in the retail space. With new wrinkles being introduced daily, small retailers can utilize the advanced data capabilities of a modern POS system to build a precisely targeted multichannel strategy to attract and retain customers. This helps small retailers to gain a firmer foothold on their specific niche by promoting around the clock access to their unique products.
The key for retailers is the ability to deliver access to products through an app or website. Orders or requests can be placed, and customers given the option to pay using their payment option of choice. This extends into your store, as your sales staff, equipped with iPad tablets, can easily perform product lookups, special orders, or complete the checkout process right where the customer is standing.
How Can Food and Beverage Businesses Use Multichannel?
Owners of bars, restaurants, QSRs, or food trucks can gain valuable tools from the use of a multichannel strategy. You can easily integrate the ordering options stored within your POS solution out to the customer. When you make the decision to update meal and drink selections, based on your sales data, the menu presented through your app automatically updates. This keeps the customer engaged and greatly reduces the time you must spend making these informed updates.
The introduction of mobile payment options, especially important to QSRs and food truck operations, simplifies the payment process. A customer can pay when they order via your app and can track the status of their order while it is being created. This way, they can time their pickup or delivery with precision, reducing your line wait times. A multichannel strategy also allows you to easily transition to a 100% takeout or delivery space, including scheduling and coordinating the curbside delivery process.
Multichannel Has a Place in Salon and Spa Operations
Salon and spa owners can easily take advantage of a multichannel model, especially in the area of appointment bookings. Presenting your customers with a full view of stylist availability, while setting accurate time allocations for each service you provide. This, when combined with a virtual shelf of the products you offer, gives them control over how they manage their experience with you.
These contribute to improved attitudes and the well-being of your staff as well. Your staff gains more control over their own schedules, and thanks to the reduced risk of long-running appointments, and will feel less stressed and more engaged to the client in their chair. The data your POS solution stores and analyzes gives you the information needed to accurately process payroll and staff performance reviews.
Onboard the Expertise You Need to Implement a Multichannel Business Model
Switching to a multichannel business model does not have to be as complicated as it may first appear. When the right tools and expertise are in your pocket, you can easily make the transition to this modern trend. Your customers will become more engaged with your brand, and the smoothness in which your processes are run will give your margins a much-deserved boost. But where can you find the experience that you need to start enjoying all of the benefits that a multichannel strategy can offer?
Are you seeking a partner to guide you through the development of a multichannel business strategy? When you engage talech, you get not only an experienced, passionate staff of POS consultants, but you also gain a partner that is eager to understand your business so that the best of today’s POS technologies can be implemented to serve you. Contact us today to sign up for a demo and to learn more about how talech can be your expert POS partner.
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