Your decision to open a quick-service restaurant was not one you took lightly. Selecting the right location, determining the menu offerings of your QSR, and deciding on whether or not to purchase a franchise are just a few of the ingredients that went into preparing your business. But are you sure you’ve considered everything when it comes to determining how to open your QSR successfully? You may have some of the tools you need, but are you going into this with a full toolbox?
The rapid evolution of foodservice technology, when combined with rising consumer expectations, makes selecting your technical foundation exceedingly important. This makes the examination of all of the technical options at your disposal a pillar of your business’s operational design. While it is tempting to keep costs low and to investigate free software options, these often involve lessons of futility and tend to increase the difficulty of operating.
The perfect technology solution for your QSR starts with a cutting-edge point of sale (POS) solution. With the perfect blend of usability, data management, and a sleek, modern look to capture the attention of customers, the perfect POS solution will help you to rapidly grow your presence. If you use the right features from the start, your grand opening will run smoothly and present an exquisite customer service experience for anyone that enters your doors.
Establish the Ordering Flow Using a Customer’s Perspective
Your first challenge when opening a QSR is to catch the attention of prospective customers through advanced and easy-to-use ordering. Standing in line, even during peak periods, is no longer considered an inescapable fact of life. You must use all of the high-tech features that come with a modern POS solution if you hope to build and maintain a reputation as a fast in/fast out QSR establishment. The must-have features you need to consider are:
- Leveraging mobile POS, or mPOS, features to implement line-busting techniques, such as ordering kiosks.
- Using a mobile app to allow customers to place orders, to pay, and to track order progress. This allows them to walk in, grab their order, and walk out.
- Tying in your mobile app ordering with delivery options, including future scheduling of orders and coordination of delivery times.
This shortlist of options will play an important role in attracting and maintaining a customer base. The convenience these offer, and the opportunities they present to interact with customers around the clock, builds an attractive foundation that expands your brand and reputation. Even better, these features will give you the information you need to alleviate some of the stress your staff feels during peak times by encouraging better preparation.
How Will Orders Be Fulfilled by Your Staff?
Having a convenient and modern ordering system for customers will not bear much fruit without the same high-tech features being used on the backend. Using a kitchen display system (KDS) is generally considered a must-have option, especially in the faster-paced QSR world. This is the kitchen staff’s direct link to the customer and ensures their rapid and accurate response to any incoming orders.
Your POS solution acts as the conductor in all of this, passing along orders to the KDS once payment is received. When the order has been fulfilled by the kitchen and has it bagged and made ready for departure, the KDS can notify the POS software of its completion. At this point, the POS software updates the app, notifying the customer or delivery driver that the order is ready for pickup. How much simpler can it get?
Using Data to Adjust Your Business Model
While your orders may now be running smoothly and accurately, there is still some work to be done. An easy example of this is your menu. No matter how complete your advanced research was, some of your initial menu offerings will fall flat. That will leave you in a difficult position. Do you ramp up the promotions for these items, or do you replace them with something that could potentially be better received?
The next-gen data analytics that would be included in an all-encompassing modern POS software solution will give you easy-to-use reporting and monitoring abilities. This allows you to blend your in-depth sales data with other data points from around your business, giving you an edge in identifying trends that call for an adjustment to your business model. Through the use of this technology, you can keep your eyes on emerging trends, enabling you to build strong relationships with your customers.
Building a Long-Term Customer Retention Strategy
In addition to leveraging modern and user-friendly customer-facing technology, you can use your data to build customer enticing options that are based on their individual personal preferences. These abilities introduce some exciting benefits to your business. The opportunity to boost customer retention is accomplished by using the customer and sales data you get from each transaction.
The exciting options available to you through the data your POS platform obtains include:
- Managing a customer loyalty program.
- Using data to develop highly personalized promotions, based on past purchasing history.
- Developing special items or promotions, based on product popularity and seasonal timing.
This shortlist of customer enticing options will help you to build deeper relationships with your customers, while still providing a high level of service.
Looking for More Guidance on How to Open a QSR?
When you are looking to open a QSR, an important early step is the utilization of advanced technology that comes with a modern POS solution. The right POS option will not only give you a modern brand image that you can project to your customer base but will also improve your QSR from the inside out.
Getting the guidance you need to navigate the intensely dynamic nature of POS technology requires that you have the right consultants by your side. The POS experts at talech are ready to help you in whatever way you need, from business planning to just simply modernizing a POS software platform. Let us guide you through the process of learning how to open a QSR so that you can emerge with a cutting-edge POS solution that drives your business towards success.
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