Wine-based businesses have been on an upward trend for the past several years. According to the 2019 State of the Wine Industry Report, the United States is the largest wine-consuming country in the world. And, with a projected growth rate of 4 to 8% for this year, the wine business is likely to only grow in profitability. Contributing to this success is the expected wine bar growth of 1.5% in 2020, according to IBIS.
While many ideas and concepts for wine bars have been executed, several avenues of creativity in this maturing market still remain. If the time has arrived for you to turn your ideas into reality and to project your unique wine bar vision into the world, you’ll need to develop detailed planning around key business items, from concept to initial offerings to staffing.
One of the most critical items on this list is developing a concise technology adoption plan for your business, including choosing a point of sale (POS) solution. But what kind of technology do you need in a POS when opening a wine bar? Read on to learn more about the capabilities you should consider.
Technology You Need for Your Wine Bar’s POS System
A POS system can help new wine bar owners enhance your operations through the use of data in all areas of your business. From the storeroom to the breakroom, this data can give you the clarity you need to adapt to changing trends quickly.
Determining the best technology for your wine bar will require that you complete an assessment that examines all of your needs, both now and in the future. But there are still key areas of POS technology new wine bar owners should keep in mind. This includes considering how the system can help you manage data throughout your business, capture the attention of wine consumers, and oversee and empower your staff to ensure high performance.
All-Inclusive, Integrated Data Management
The influx of data into the daily flow of a modern business is a top consideration when choosing technology for your wine bar. The advanced functionalities of small business software, in particular those that are included with all-inclusive POS solutions, give you the capabilities of a large datacenter but without the price tag or operational footprint.
And, the ability to use advanced data features provides you with a wide range of benefits. The data management tools that a cutting-edge POS system delivers can allow you to integrate and analyze information related to many of your start-up tasks, whether that’s monitoring staff applications, using industry data to select your initial wine offerings, or managing promotions related to your grand opening event.
Once you’ve opened, the same system can be used to integrate sales data with your inventory tracking processes to determine the popularity of wine types, vineyards, or even year, to keep your customers coming back for more.
Omni-Channel Presence to Keep Customers Coming Back
The world of small businesses today is hyper-competitive, and that’s no different for a newly opened wine bar. A key to your success will be staying one step ahead in your wine offerings, levels of service, and atmosphere. Thankfully, integrating the right POS solution into your business operations from start can help you achieve this.
When considering the technology you need in your POS system, think about the system’s ability to provide an omni-channel presence from day one to immediately start drawing eyes to your wine bar. Presenting curious would-be customers with your wine selections improves the chances of piquing curiosity about your wine bar. When customers can research the offerings, view your event calendar, or request a tasting session—all before stepping foot in your bar—it can help open the doors of opportunity for your new business.
Staff Management and Engagement Capabilities
Hiring staff for your wine bar is a critical, yet time-consuming, process that you must undergo. The type of staff you seek to hire, their experiences in hospitality, and in particular the wine industry, must all be vetted effectively. Each face you present to your customers is a walking and talking representation of your brand, so you owe it to them and to yourself to ensure that you hire the best and make retention of your top performers a number one priority.
Utilizing advanced POS technology to enhance your staff management and performance monitoring will have lasting benefits. Allowing your staff to use an app interface to see their time tracking, schedule, tipping rates, or commissions if applicable, presents them with a high level of transparency. This also gives you the data needed to monitor their performances and to recommend corrections or additional training should anyone fall behind.
Also, the ability to use advanced hardware, such as iPads, gives them the ability to better engage the customer by having all the information they need at their fingertips. This empowers your staff to be the personal wine guide of any customer that enters our bar. Your customers will feel cherished and important, and your staff satisfied with a job well done. The sky’s the limit when these powerful tools are integrated by an expert in POS technology.
Choose an Experienced POS Expert for Your New Wine Bar
Crafting an inviting, relaxing atmosphere for your wine bar requires that you introduce several well-planned touches. From monitoring data to rotate wine brands and types, to creating events that your customers will enjoy, to hiring and empowering a high-performing team, you need the technology that allows you to keep it all straight.
Adopting a POS platform that allows you to do all of this—and more—will give you the information you need to make the best decisions for your new business as you work toward achieving long-term success.
When you reach out to talech to design a POS infrastructure for your wine bar, you gain more than a POS solution provider. We take the time to learn about what your wine bar’s brand voice is and recommend a solution that represents your brand to the letter. Contact us today to sign up for a free demo and find out how we can leverage existing POS trends to elevate your restaurant to new heights.
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