The technological tools that retailers rely on have improved by leaps and bounds in recent years. The introduction of consumer technology into the business world has given small retailers an improved ability to transform the way they do business. Next-gen software functionalities seamlessly blend into advanced data management and analytics to provide insights that were unthinkable 15 years ago.
It is easy to ignore the development of point of sale (POS) hardware as POS software platforms morph into futuristic blends of convenience and consumer technology. You may be getting a big bang for your POS buck using advanced POS software, but you are doing yourself a large disservice if you ignore your hardware? The ease in which modern POS equipment can integrate into a variety of POS software solutions makes this an ideal time to consider an equipment refresh in your store.
Tablet-Based Registers Promote Customer Engagement
What is the first thing that a customer sees when they enter your store? Will it be an unsightly register that invokes memories of back-to-school shopping with mom, or will it be a sleek and sophisticated POS register? The influx of app-based POS software has aided businesses in shrinking their register footprints by leveraging the small size and portability of tablets. Easily mounted and detached, POS tablets open the doors to new and exciting ways to do business.
Using tablets at the checkout counter promotes customer engagement via their sophisticated, uncluttered appearance. Your staff can have greater mobility by detaching the tablet and assisting customers anywhere in your store. Common tasks, such as checking inventory for certain sizes, models, or colors, can be accomplished without the need for sales staff to leave the customer’s side.
You also gain an option to provide an endless aisle shopping experience, which is a key in today’s world of instant gratification. You will also obtain more data for metrics tracking, as employees can enter in customer information, and match these records to the items your customers express an interest or disinterest in. This gives you another level of visibility around what products are getting it done, versus those that need to be on your clearance rack ASAP.
Take Advantage of Innovative Card Reader Technology
One important trend that is impacting retailers of every size is the influx of new and innovative payment methods. Digital wallets, contactless cards, and alternative digital currencies are quickly becoming normalized ways to pay for goods and services. Your ability to adapt to the changing payment climate is much more than just having the right software in place. You must also have the physical means to step up your game and stay in step with consumer expectations.
Upgrading your old credit and debit card swipe machine, even if it is EMV compatible, will be required if you are to keep pace. The new card readers give you a way to accept a wider assortment of payment types with only a third of the physical footprint. And, since many of these multi-dimension payment terminals are wireless, you gain continuity in your efforts to have a wire-free, aesthetically pleasing checkout counter.
You can take things to another level by leveraging portable card readers. The ability to attach a portable card reader securely to your tablet-based POS register adds to the flexibility that this gives your staff. Now, not only can staff assist customers anywhere in your store, but they can process a sale right in any aisle. No more do long lines need to impact the shopping experience. The customer can simply take what they like, pay for it in front of the shelf, and head home to enjoy their new purchase.
Filling in the Hardware Gaps from Printing to Bar Code Readers
But what about the other pieces of hardware that you rely on to get you through each day? Peripherals, such as office and receipt printers and bar code readers can easily be included when refreshing your hardware. Modern receipt printers have a small footprint, and can easily be tucked away out of sight so you can maintain a clean look on your sales counter. Flexible connectivity options allow you to maximize flexibility and freedom of movement, taking full advantage of the options that a tablet-based POS platform can provide.
Bar code scanners can easily send information to your centralized POS data repository, and no longer need to be wired or docked to sync. This saves you and your staff valuable time when handling inventory, and improves the accuracy of the data. You will no longer need to be stressed when your handheld scanner battery light turns on, as your data will have already been placed in your cloud-based POS system.
Learn How Innovative Retail Point of Sale Equipment can Impact your Store
Solidifying the technical platform that you rely on requires that you look past your POS software solution to the hardware options you currently use. Performing a modernizing refresh of the supporting peripherals that you rely on will not only help you to enhance the presentation of your store but will have a positive impact on customer satisfaction and staff empowerment. Getting this right, however, is a delicate balance that requires the guidance of a POS expert.
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