Investing the time into a thorough examination of restaurant delivery apps will help you beyond the current tough times for restaurants. You will touch on all of your processes and will locate areas in which the way you presently do things must be changed to become compatible with delivery operations. This leads your restaurant on a path of streamlined processes that in turn provide you with some exciting new advantages due to a solidified business foundation.
POS Mobility Features Will Deepen Customer Relationships
Using a delivery app makes things simple for the customer and gives them control over their dining experience. Diners get to make orders and modifications by simply tapping on the screen, removing the inaccuracies that can come with phoned-in orders. Payments are very simple and can use the manual entry of card information, a saved payment source, or in some cases, a customer’s eWallet on the same device.
This new medium of customer interaction will expand the reach of your brand voice to your customers, letting them participate in the enjoyment of your brand from anywhere. The use of restaurant delivery apps eliminates the need to update your menu in multiple locations and gives you the data you need to quickly change directions. This gives you the best flexibility possible to change swiftly in a rapidly evolving scenario.
Protecting Your Staff by Limiting Exposure to the Customer
You want to serve your customers to the best of your ability in any scenario, but not by sacrificing the health and wellbeing of your employees. Using a restaurant delivery app helps to ensure your staff’s safety during our current crisis.
Leveraging the mobility options in a POS solution and blending these into the functionality of a delivery app greatly reduces the stress around operating in the coronavirus scenario. The clarity of the orders you receive, as well as intuitive coordination with delivery services or curbside pickup orders, contribute to making your order fulfillment highly accurate. It also helps to streamline kitchen processes, thanks to highly effective communications.
Enjoy Advanced Promotional and Marketing Opportunities
A restaurant delivery app can do much more than just coordinating orders and delivery, or ensuring the safety of your staff. Both now and after the coronavirus crisis ends, your delivery app will give you a valuable tool that can be used to create well-designed promotions. The core component of creating these opportunities comes from the data that you will acquire from a customer’s order history and delivery or pickup preferences.
The app provides you with accurate data that can quickly be analyzed using the in-depth data analysis tools that come with a modern POS platform. Achieving this level of data integration makes it almost mandatory to seek a delivery app that is provided by your POS partner. This way, you can be assured that the data obtained from your delivery app is used to its fullest potential, giving you the ability to build highly accurate and personalized promotions.
For example, in the reports, you notice a customer that always opts for the more expensive sweet potato fries option over standard fries. With this in mind, you can develop a promotion for this one customer to waive the upcharge fee of their sweet potato fries with a $30 purchase. This can be easily done not just for this one customer, but for any customer that has revealed their affinity for your sweet potato fries despite their higher price point.
Building Relationships with Entrepreneurs in your Area
A key benefit of a restaurant delivery app is its ability to forge relationships with delivery services and their drivers. This enables you to make the order handoff process as smooth as possible, which in turn gives your restaurant a positive reputation among delivery drivers and services. The development of positive relationships with those that are tasked with delivering your meals will give you decisive marketing advantages.
While not appearing to be valuable immediately, these relationships will give your marketing and brand voice an extra kick. Not only do delivery drivers present your product to the customer, but they are a de facto representation of your brand by their physical appearance at the customer’s door. By giving your customers the same high level of service that they had come to expect when dining in with you improves the chances of retaining their patronage today and beyond.
Let Us Help You Forge a New Path Using Restaurant Delivery Apps
The coronavirus pandemic will reveal much about the way your restaurant operates and how well your brand is perceived. As government agencies levy new restrictions every day, you must develop a new strategy that must be written in pencil, and yet somehow leave you in a position of strength. Leveraging the next-gen capabilities of a restaurant delivery app can help take the bite out of the transition that many restaurants have been forced to undergo.
We at talech want to assist customers that have been financially impacted by COVID-19, in light of restricted movements in cities and towns across the country. We have launched a number of initiatives to help customers during this time. Click here to find out more or reach out to our Support Team at firstname.lastname@example.org
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