The old cliché around things quickly snowballing holds especially true for salons. All it takes are a handful of stressful, poor customer service experiences to be shared in reviews, social media, or among friends, to empty out your chairs. And once lost, you will have an uphill climb to regain a fraction of the clients you lost. You need to uncover the minute events and details that are causing the cracks in your business foundation.
Technology can rescue you and your salon, helping you to patch any revealed cracks before they split your salon apart. When you seek the right salon management software to use, keep the words “data integration” and “customer experience” in mind. When you target these few areas of improvement with cutting-edge technology, you can take back full control of how your salon operates.
Improving Customer Trust through Innovative Appointment Management
Using a next-gen appointment booking platform will give the customer more control over the experience they want to have when sitting in your chair. The right solution will provide an app that can be used by all parties. This removes the challenge and stress from your receptionist and limits the time used fielding phone calls for making appointments, making changes, or the juggling that comes with adding services to an already full schedule.
Instead, you can use this cutting-edge technology to assign time lengths to each offered service. From here, you can then coordinate availability times with your stylists, before finally presenting this all to the customer in your app. At this point, a client can simply use your app, select their stylist and the services they want, select their services, and make a time selection that is perfect for them and for your salon.
Using POS Technology to Improve Staff Performance and Service
The same technology that is used to present your customers with an easy way to manage their appointments with you will have the same impact on your staff. The stress that comes from constantly juggling schedules or long-running appointments will cease, adding a spring to the step of your stylists. The ease of how clients flow from door to chair and out will have everyone smiling, and not just from the fun and relaxed atmosphere you have created.
These changes will be felt in their pockets as well, thanks to the increased tipping from very relaxed and grateful clients. And, since the latest POS technology easily integrates appointment bookings into your sales data, you can ensure that those tips end up in the right paychecks at the end of the week. The app that comes with your solution will allow your staff to view this, letting you maintain a high level of transparency.
Part of this transparency comes in the form of monitoring the performance of your staff. By being able to view their ability to complete appointments on time, rate of tipping, products sold, and time worked, you gain an accurate sense for those who are your top performers and those that need a helping hand. This allows you to quickly resolve issues through additional training before it becomes evident to your clients.
Design an Effective Product Management Approach
Another important area that can be better managed by using an integrated software solution within your salon is inventory management. When you have a POS software solution in place that integrates sales, staff, and inventory data into one place for easy analysis, you will have the tools you need to compete at a top level. Using this information will yield cost savings in the back room, while creating an improved customer experience upfront.
Sales data will tell you which products are falling out of favor with your clients and will give you ample time to determine if better promotions are needed, or if the products need to be cleared out. The blend of customer information and sales data will help you to make these decisions decisively. You will also gain insights into which of your staff are the best promoters of products, lending more important information to your product decision making process.
Let a Partner Solidify Your Salon Management Software
Making decisions about which technology to use and where can quickly grow into a complicated and confusing process. You know that your final decision must be made with the customer in mind first, but you must also consider how your staff will respond to it, and how easy it is for you to run the show relying on it. Instead of relying on your own research, which can easily be incomplete, it is proven that leaning on an experienced POS partner can go far towards achieving long-term success.
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