The sights and smells that floral shop owners get to experience on their own almost make owning a flower shop a worthwhile endeavor. Watching smiles broaden while customers take in all of the arrangement possibilities or the feeling of satisfaction in helping to select the perfect selection for an occasion builds stronger ties between you and your business. This also draws you closer to your clients and inspires you to want to be the best florist possible.
A flower shop may not seem as if it needs a robust POS solution, or any other solution outside of a register, a computer, a phone, and a credit card reader. While you can manage to bring some level of success to your floral shop relying on these few items, these legacy options can limit the efficiency of your business. A modern POS solution can improve your floral shop’s operations by:
- Streamlining inventory management and ordering
- Simplifying promotions, discounts, and bundle deals
- Easily enabling online sales
Let’s take a closer look at how POS systems for flower shops work for your business.
Reducing Risk and Losses in Managing Floral Inventory
Having the right POS functions in place gives you the ability to add new items into your inventory, and to give you sales data you need to determine and remove underperforming products. The ideal POS system will provide monitoring options that generate alerts around low inventory thresholds, delayed orders, or stock that is going stale. This helps you to avoid wasteful ordering, overstocking and can be easily viewed from the convenience of an app.
Inventory management holds the secrets of success for flower shops. POS technology is equipped for this exact purpose. Its ability to store data in the cloud, and recall this data through concise, analytic reporting, gives you a valuable tool that shouts out what your ordering should look like. Using the blend of sales data and previous inventory waste reveals with clarity the best actions needed to keep your flowers fresh and guard against low inventory scenarios.
Building Customer Trust through a Feature-rich POS System
Arming yourself with a highly capable and efficient POS platform gives your flower shop a new tool to enrich the customer experience. The transaction data you accumulate, along with information gathered through customer rewards programs, creates a solid foundation on which your promotions and product selection can be based. This, when blended into your inventory management strategy, gives you a concise recipe for success.
Customer data allows you to use their spending habits in creating a personalized shopping experience. The ability to send e-mail or text reminders about a spouse’s birthday or anniversary provides your clients with more than just great floral arrangements. They get a friend that is looking out for them by keeping them out of the doghouse, or at least away from sleeping on the couch.
You can expand on this by including other flower centric holidays, such as Valentine’s Day or Mother’s Day. The opportunities you gain with next-gen data analysis capabilities in your pocket give you the ability to create holiday sales bundles, from flower arrangements to potted plants. The discounts you can offer will be a direct result of your POS solution’s ability to track pre-orders, which in turn lets you place orders for bulk items long in advance of a holiday rush.
Data reveals other key trends that contribute to how you order non-living products, such as chocolates or baskets. You can seize a competitive and pricing advantage by ordering these items pre-assembled or prepped in some way to save you and your staff valuable time during busy seasons. You will then be set up to keep your focus on the customers standing in front of you, instead of hurriedly assembling an Easter Bunny basket while the line grows.
Can a Point of Sale for Flower Shops Offer an Omni-Channel Feature?
When people think omni-channel—the ability to make sales online and in-person—thoughts drift immediately to Amazon, Wal-Mart, or Target. Rarely do the words omni-channel and flower shop get mentioned in the same breath. This is a huge disservice to both a cutting-edge POS solution and the corner florist. So why the big disconnect, and how do you go about taking advantage of the striking competitive edge that omni-channel can give to a flower shop?
When looking at the features and functions that a POS system can offer to your flower shop, omni-channel must be on your radar. If you aren’t sure that this will be a beneficial feature for you, take a look at popular websites like ProFlowers and 1-800-Flowers.com. These examples of an always available, customer catching presence can be you with the right POS solution in your shop.
This approach improves the customer experience by allowing them to place online orders and to schedule deliveries, all within the convenience of your website or an app. The wider reach of your brand voice leads to you being able to service more customers, but without the need to expand your physical space. You can make business arrangements with the popular online florists as well, making the sky the limit for your flower shop.
Choosing the Best Point of Sale Systems for Flower Shops Requires an Expert Touch
Deciding to update or install a new POS solution in your flower shop requires research to ensure that you select the best set of features. It is important to obtain a POS platform that is flexible, scalable, and has the cutting-edge features consumers are growing to expect. This means that you have some homework to do unless you enlist the help of a third-party consultant.
The end goal is to deepen your customer relationships and this all starts with an expert POS partner by your side. The POS expert you engage must possess industry-leading knowledge about emerging POS technologies. Your consultant must also be able to demonstrate their understanding of your industry and design the perfect POS platform for your particular needs.
Retaining an expert in POS and developing customer satisfaction is a priority to ensure your success. You will require a wide range of customizable inventory and customer engagement features for your POS to drive your success. At talech, we developed a POS solution strategy to seamlessly integrate POS systems into flower shops. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.
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