The goal of every craft beer publican is to pour more pints. Nothing should get in the way of putting a drink in every customer’s hand – not the music, not the price, not the atmosphere, not the staff, and certainly not the point of sales tech. In fact, no one should have to consider how the POS system even works, other than the publican that put it together.
Craft products are growing in popularity, trending above both imported and overall domestic beer sales, and to capitalize on the interest you have to remove as many obstacles as possible between your customers and your product.
POS systems for pubs are the digital side of that process. They reduce the burden of the inventory and paperwork side of the business, while boosting customer enjoyment of all the flavors and experiences craft beer has to offer. Best of all, they’re as discrete as a smartphone and won’t change one moment of your pub’s ambience.
What POS Systems for Pubs Look Like
POS systems are the modern version of the cash register. As you’d expect in the digital age, everything now is touch screen accessible and stored in the invisibility of the Cloud. What you’re left with is essentially an iPad screen, a cash drawer, and your own customized combination of printer, mobile payment device, or barcode creator. Everything is touch-screen simple, so there’s not even a mouse to clutter up your service areas and bar.
Rather than static terminals crowding out through ways in your pub, you can instead assign each team member or service area with a connected iPad and discrete docking station. It’s all connected via the Cloud – basically off-site data storage you access through the internet – so each terminal and staff member is in constant contact throughout service.
What’s even more impressive is you can connect this live system with your inventory and management systems and access the entire hub of your pub from the convenience of your own phone.
What POS Systems for Pubs Do for Your Customers
The digital age is about convenience and convergence. The smartphone you carry in your pocket can either be the center of your attention and a journey through endless online entertainments and tasks, or you can drop it in your pocket and forget the digital world for a while.
A pub POS system is the same. You can either place your tablet interface in front of your customers’ eyes and let them browse your craft options at their leisure – perhaps add a little multimedia flair to the process and include brew histories and serving suggestions – or keep matters firmly in staff hands and let them silently keep track of how the evening unfolds. With craft beer sales continuing to improve each year, it is clearly time to try something new with this expanding customer base.
A quality digital POS system should be able to do all the following and more during service hours:
- Track, split, and add tips to group and individual tabs
- Manage long-term tabs for your trusted regulars
- Handle the hardware end of all payment types, including cardless and cash options
- Set dynamic currency options and cash out limits
- Ability to keep last order open for each login
- Mange setting, table positioning, and bar credit
- Manage online and take away orders
Your customers are left in peace during their stay, able to add drinks to each other’s tabs, mix and mingle across tables, and to forget about the financial side of their evening while they enjoy a fine ale. When the time comes to settle accounts, a quality pub POS system makes the process secure and easy so the last conversation your customers have is about what they’ll order next time.
Of course, the POS system is very much a working dog, so there’s plenty it can handle in the afterhours as well.
What POS Systems for Pubs Do for Your Business
Digital POS systems give you more for less. You can use the same interface you operate during service to access all your accounting, management, and even data analysis tasks. And if you’ve never employed data science and analysis in your pub before, you are in for a pleasant surprise.
A digital POS system is a living link between your sales and your inventory. Everything that goes through your register – including discounts, refunds, write-offs, and loyalty incentives – is captured, catalogued, and pushed through several metrics to give you an insight into who’s drinking what, when, and how much. These data points give you instant feedback on your best sellers, any seasonal trends in beer preferences, and an accurate guide as to what you should be putting in your cellar.
This information is easy to understand, and as you can access it from your phone or home hardware, you can get down to the business side of your pub life whenever it suits you. To make things even easier you can automate purchase orders and stock monitoring, so you never get caught having to wait out that hour-long new keg settling period during service.
POS Systems Make Better Pubs
The point of all this automation and digital potential is to give you more time to spend perfecting your pub’s feel. You can use the tech to add a modern edge to an otherwise casual, old-school conversations den, turning your menu into an interactive storytelling tool; or you can hide all the devices away until the music’s over and the last bell rung and all that’s left to do is tap and go.
Either way, these digital systems can make it easier for you to pour more pints.
The POS systems we design at talech are built to help your business grow. Our intuitive, touch-screen simple interface and at-a-glance inventory analysis let you concentrate on your customers not your chores. When you’re ready to put your energy into growing your business and not running it, sign up for a demo and get started.
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