Observation is a pillar of how you seek improvements within your restaurant. Watching interactions between servers and seated customers, observing the intricate ballet your kitchen staff performs to avoid stepping on each other and casting a watchful eye over the friendliness and responsiveness of your hostess are automatic for you. Nothing escapes your notice, and you have a full reservation book to prove this point. A restaurant kiosk system probably could’ve smoothed this out.
Staying on top of trends in your industry requires noticing more than just subtleties within your own walls. Staying informed on advancements in restaurant management technology, and how consumer expectations are evolving can make a decided difference between tables full of customers or tables that collect dust. As a society, in general, begins clamoring for instant gratification and shows a decreasing willingness to wait, you must be prepared for the day these arrive in your restaurant.
As a matter of fact as this all sounds, there are steps you can take today to address any “what ifs” that arise tomorrow. While it feels like restaurants are constantly searching for fresh ideas to improve the speed and quality of service, perhaps it is time to take a page from the playbooks of QSRs, cafes, and food trucks to develop a new, game-changing strategy around how a modern restaurant should be managed.
Seeking Ideas from Other Food Services Businesses Yields Innovative Ideas
What if there were aspects being used in other foodservice industries that could positively impact the way you serve your customers? Smaller food establishments, in particular, QSRs, are able to deliver a quality product in rapid fashion to guests. The processes developed by food industry businesses such as these are built with speed and precision in mind. However, you also want to encourage your diners to take some time and enjoy peacefulness and relaxation while sitting at your tables.
So where is there a balance in all of this? Which emerging technologies used by volume-based foodservice businesses can be applied to restaurants without instilling a rushed, always bustling feel in the atmosphere? It is important to examine volume-based foodservice businesses from a perspective of process improvements, and not of increasing the speed of delivery. Taking this approach keeps your feet firmly planted in improving the restaurant experience without creating a sense of rushing customers out of the door.
Taking a Page from Self-Ordering Kiosks and POS Payment Apps
One of the best examples of using QSR-utilized technology more of a formalized restaurant setting is introducing self-ordering POS kiosks and payment options. Not only do these demonstrate that you value the time of your customers, but they introduce key elements to your own internal business processes as well. The introduction of these POS functionalities serves to deepen customer relations, improve the efficiency of your business, and gives you an omni-channel feel that was once thought of as being impossible for restaurants to achieve.
Using self-ordering kiosks requires that you have a highly capable POS solution in place. Since many of today’s modern POS platforms include apps for use by both you and your customers, you gain some pretty exciting items that will give you immediate competitive advantages. However, as exciting as these features appear, it is important to take stock on what you currently have and are looking to achieve so you can make an informed decision about pursuing these options.
One of the clearest advantages of introducing kiosks is the high level of order accuracy that can be achieved. Menus can be dynamically changed and updated, specials and upcharge items easily presented, so customers are not ordering items that you cannot serve them at that moment. Also, kiosk ordering can be a great way to introduce app-based ordering, which when integrated with your reservation system, literally allows them to walk in and sit down.
This gives you flexibility in how you approach fulfilling changing customer expectations while greatly improving the accuracy of your ordering process. This reduces inventory leakage due to fewer dishes being returned and will free up tables faster thanks to utilizing advanced POS technology that allows customers to pay without waiting for a server to present a bill.
Introducing Table-side Ordering and Payment
A deciding factor around making a determination that a restaurant kiosk system is going to be a worthwhile investment is the impact that a recent technology trend has had in foodservice: tableside ordering. The introduction of tablet-based POS systems into the foodservice industry has created new openings towards developing creative ways to entice customers through your doors while giving you process efficiency gains that improve your margins.
In many cases, tableside ordering brings along with it tableside payment, which further brings the ordering kiosk model to the table. This works to reduce the load that your servers and wait staff must bear, and allows them to focus on building customer relationships. You will also see fewer errors in calculating meal costs, and will easily see who your top performers are based on tipping rates and tables serviced.
Using a Kiosk POS Model to Further Enhance your Brand
These facets of moving to a kiosk model can introduce game-changing elements into your existing restaurant processes without a reduction in the quality of the products you serve. Your staff can be fully engrossed in maximizing and personalizing the customer experience while the technology you introduce gives those dining with you more control over how they experience your restaurant.
Before diving into a kiosk system, you must be aware of where you currently stand both in business and in technology. Engaging the help of a POS solution provider that can bring a perfect blend of restaurant and POS technology experience to the table gives you an ideal scenario. This gives you a valuable partner to help in improving how you operate while delivering an engaging technical solution that will leave your customers speechless.
As an experienced POS solution provider, talech will present you with a variety of POS options to further entice your customers to dine with you. We take a step back with you and focus on improving the areas of business that need a technical pillar to help your business rise to the daily challenges you face. Contact us today to get started on the road of process optimization and customer enticement.
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