Running a successful salon means handling a lot of moving parts. The excitement grew as the days on the calendar count down to the moment you opened the doors to your salon for the first time. A fresh sparkle on all of the new equipment. The air acting as a blank canvas, not yet permeated with the smells of shampoo and conditioner. The fresh and eager staff, excited about the new opportunities that were about to open for them.
As you view your opening checklists, making sure everything is in its place and that you are ready to go without a glitch, there is one last thing you must ask yourself. Are you sure that you know everything you need to know about running a successful salon? What about the tech in your salon; is it easy to use and customer friendly? Can you use it for appointment management, or at minimum integrate it into an online appointment management system?
Many salon owners rightfully spend the majority of their efforts to create an enticing atmosphere and experience for their customers. Yet many miss the on the technical aspects of running all of the behind the senses processes within a salon’s walls. Salon point of sale solutions can provide a multitude of advantages for you, but only if they help with a few key business processes that when automated can provide an environment in which your salon will blossom.
Customer Experience Enhancements Are At your Fingertips
Your customer must leave your chair feeling pampered and special, and it is up to you to know exactly what each individual requires in order to have that experience. Building up each session in your salon must be seen as a can’t miss event for the customer. Doing so requires you to have everything laid out perfectly for their visit, including the always patience trying appointment scheduling book. Reducing the time invested in any of these preparatory tasks is only made possible by having the right technical solution in place.
Online scheduling is a must-have technology if you are to grow your brand and achieve maximum flexibility. Services such as Amelia allow to easily automate the majority of your scheduling processes, freeing you and your staff from having to constantly juggle people’s changing schedules. This gives the customer control over the services they want versus the time slots available, letting them make the hard choices around their scheduling while sitting comfortably at home.
Equipping staff with tablets or smartphone apps that tie into a next-gen POS solution allows them to enter custom elements of each individual that sits in one of their chairs. The personalization of the salon experience becomes invigorating, as customers discover a salon experience where stylists are always a step ahead. Some more advanced systems allow customers to input preferences prior to an appointment, making the experience even more enjoyable and relaxing, giving them a very pampering engagement with you.
Even those customers who appear indifferent to products and services can be catered to, thanks to the advanced data capture and reporting functionalities available today. Transaction data can not only offer accurate views into the requests and habits of your customers but can aid in identifying stylists who may require additional training or deserve greater accolades. And, making things easier, you can obtain these abilities in select all-in-one POS platform, giving you an advantageous technical position to manage both your clientele and your staff.
Modernizing Salon Staff Management One Report at a Time
Staff management is key to running a successful salon and spa. Perhaps just as important as creating the customer experience, managing staff is another critical item that you must get right from the beginning. While the ins and outs of staff management are fairly consistent with other industries, scheduling, tipping, and customer preferences are aspects that will introduce wrinkles into how you oversee all areas of your staff management processes. Payroll can become more complex if your stylists work inconsistent days or hours, and then matching tips to the correct worker.
Automated timekeeping and payroll reporting are great functionalities that are available in many of today’s POS platforms. This allows for easier payroll, as hours worked, clients, and tips can be accurately matched without input from you. Also, alerts can be set up for discrepancies in time cards, saving you money. You can also allow your stylists to update their availability, giving customers visibility into schedule changes and providing staff with a better work/life balance.
Optimizing Hiring and Onboarding
Running a successful salon and spa means investing in quality staff members. One aspect of staff management that is crucial, but cannot be managed by technology, is the recruiting and hiring process. The process of identifying potential candidates, interviewing them, and ensuring that they are current on any certifications required for the position can be a frustrating and maddening process. Even with the introduction of pre-screening apps like ZipRecruiter and Indeed, the sheer volume of applicants you can expect for an open position can feel overwhelming.
Developing a personality requirement in addition to the skill sets you seek will help in reducing the candidates. Energetic may sound great, but what exactly does that mean? Interviews may eliminate some candidates, and a very impressive one can lead to an immediate offer, but what if they struggle from the moment they are hired? What if energetic stops the moment the new hire receives a needed paycheck to pay this month’s rent?
Involving your current staff, especially your more senior staff, can make a big difference in interviews. Cohesion and chemistry can be seen and felt in an instant, and your staff will most definitely ask questions that escaped your thinking. This works to make the hiring process more natural, reveals deeper levels of a candidate’s personality, and promotes trust between you and your current staff. The hiring fit will be better, your customers happier, reducing stress all around.
Running a Successful Salon and Spa: A Blend of Personality and Technology
The basics of driving a salon towards success have been centered on customer service and for good reason. Presenting a relaxing, inviting environment to any client that walks into your salon is mission number one. The stress in doing so can be enormous, which is why it is so important to fully utilize many of the advanced POS functionalities that are available to salon owners today.
Leaning on tech can give you time-saving automatons that not only reduce the strain on you and your staff but create new and enticing features for your customers. But possessing the understanding of how this all can fit together is best left for the experts so that you can focus on what you do best: keeping your customers looking and feeling their best.
Running a successful salon and spa requires help from an expert. You will require a wide range of customizable features, scheduling and flexible hardware options for your POS to drive your success. At talech, we developed an appointment scheduling solution that seamlessly integrates into your POS system for salons to leverage to their advantage. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.